Why most websites fail and how you can make sure yours doesn't| Gareth Dunlop | Fathom

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Why most websites fail and how you can make sure yours doesn't| Gareth Dunlop | Fathom Enterprise Ireland - eMarketing Event - Galway- June 2016

Marketing

Why most websites fail and how
you can make sure yours doesn’t
Gareth Dunlop
15.6.2016

Gareth Dunlop
CEO & Founder
gareth@fathom.pro
@dunlop71
www.fathom.pro
@fathom_ux
+44 (28) 9099 2882
Hello

We are a user experience consultancy who work with
organisations and agencies to improve online performance.
We help our customers build exceptional integrated online
experiences for their customers using analytics, direct user
feedback and design best practice.
Trading since 2011, we have eight full time staff and four
associates.
Performance through insight

Jeff Bezos invested 100 times more into
customer experience than advertising during
the ﬁrst year of Amazon.
“ ”

RESEARCH DESIGN BUILD TEST
12
months
From a “projects” view of the world…

RESEARCH
DESIGN
BUILD
TEST
PROTOTYPE
…to a “products” view of the world

Unique visitors
October 2012 to October 2015

Services data
Snapshot as of October 2015
transactions per year
1.73bn
# online services
801
digital take up
77.9%
user satisfaction
88.8%

“Hopefully most
of our users don’t
think about or
notice us. They
just use the
service and get on
with their lives.”

When compared to their peers, the top 10 companies
leading in customer experience outperformed the S&P
index with close to triple the returns.
“ ”

550%increase in trafﬁc
to product pages
230%increase in warm
inbound enquiries

3.1 A focus on
the users view of
the world

29
“If I had an hour
to solve a
problem I'd
spend 55
minutes thinking
about the
problem and 5
minutes thinking
about
solutions.”
Albert Einstein

Half home page
dedicated to top
task
Other top tasks
just one click
away

conversion increase
on mobile from
1.1%to
2.9%

the user
the user will
someone
please think
about the
user!

Gareth Dunlop
CEO & Founder
www.fathom.pro
@fathom_ux
gareth@fathom.pro
+44 (28) 9099 2882
Thank you

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Why most websites fail and how you can make sure yours doesn't| Gareth Dunlop | Fathom

1. Why most websites fail and how you can make sure yours doesn’t Gareth Dunlop 15.6.2016

2. Gareth Dunlop CEO & Founder gareth@fathom.pro @dunlop71 www.fathom.pro @fathom_ux +44 (28) 9099 2882 Hello

5. 1. Brieﬂy about Fathom

6. We are a user experience consultancy who work with organisations and agencies to improve online performance. We help our customers build exceptional integrated online experiences for their customers using analytics, direct user feedback and design best practice. Trading since 2011, we have eight full time staff and four associates. Performance through insight

10.

11. 2. UX as a competitive advantage

12. Performance through insight

13.

14. Jeff Bezos invested 100 times more into customer experience than advertising during the ﬁrst year of Amazon. “ ”

15.

16. RESEARCH DESIGN BUILD TEST 12 months From a “projects” view of the world…

17. RESEARCH DESIGN BUILD TEST PROTOTYPE …to a “products” view of the world

18. Unique visitors October 2012 to October 2015

19. Services data Snapshot as of October 2015 transactions per year 1.73bn # online services 801 digital take up 77.9% user satisfaction 88.8%

20. “Hopefully most of our users don’t think about or notice us. They just use the service and get on with their lives.”

21. When compared to their peers, the top 10 companies leading in customer experience outperformed the S&P index with close to triple the returns. “ ”

22. 22

23.

24. 550%increase in trafﬁc to product pages 230%increase in warm inbound enquiries

25. 3. What UX is and why it matters

26. 3.1 A focus on the users view of the world

27.

28.

29. 29 “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein

30. 3.2 The pursuit of evidence

31.

32.

33.