Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
With Paid/Earned/Owned Media converging like never before, there is an unprecedented opportunity to amplify Earned Media (a.k.a. your most TRUSTED content assets) using Paid Promotion strategies.
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
The standard lead generation model only gets you so far. To take your marketing to the next level, you need to embrace the concept of Demand Activation, a framework for planning what happens after a potential customers’ lead information is captured.
During this presentation, Nick and Chris will cover ways to do more with the email list you’ve built, as well as how you can utilize marketing automation and lead scoring to level up your game.
Takeaways:
Bridging the gap from lead to customer
Ways in which marketing and sales can work together
How to turn the heat up on cold leads
Reasons and ways to utilize marketing automation and lead scoring
Speakers: Nick Noble & Chris Peterson, Parqa
Aquent/AMA Webcast: Building the On-Demand Brand: Top 5 Digital Marketing Tre...Aquent
Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
How to Create an Effective Inbound Marketing Campaigntempocreative
What is the make up of a good inbound marketing campaign? Helpful, Timely and Consistent. By creating inbound marketing people love, you will attract traffic and convert more leads.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesPeter Caputa
Explanation of the Inbound Marketing Methodology. The steps involved with turning site visitors into leads, target leads into clients, and turning clients into evangelists.
“You are out of business if you don’t have a prospect.” — Zig Zigler
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss in this article.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
41 Must-Have Features on your Business Website.pptxFutuready Media
Building a website is an iterative process. In order to get the satisfactory big picture, businesses must focus on all the little details. This is especially true when it comes to the features one must have on their website. With the correct set of features available on your website, you can create the magical portal of conversion on the internet.
A good website has a well-organised structure. It has a professional look and feel to it across all types of devices. Websites which perform well garner fruitful results and contribute to the growth of the organisation. Therefore, businesses should weigh the importance of every feature, colour and word that ends up on the website.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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2. Table Of Contents
Demand Generation Waterfall
How to:
o Start a Marketing Campaign
o Build Workflows
o Nurture Leads with targeted Message
o Analyze and Refine Strategies
o Measure Campaign Performance (KPI)
• Website & Landing pages
• Call-to-action & Email Marketing
• Lead Nurturing & Marketing Automation
• SEO & Paid Search
• Blogging & Social Media
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3. Demand Generation Waterfall
Inquiry (Inbound & Outbound)
Marketing Qualification
(AQL, TAL, TGL & TQL)
Sales
Qualification
(SAL, SGL & SQL)
Close
&
Win
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Inquiries are entered the funnel through
Inbound and Outbound sources.
Leads are qualified through Marketing
Automation tool to become Automation
Qualified Lead (AQL) and they are sent to
sales to become Sales Accepted Lead (SAL).
If those early leads are not scored, then they
need to be qualified via teleprospecting. First
they are Teleprospecting Accepted Lead
(TAL), then a Teleprospecting Qualified Lead
(TQL) determining BANT via telephone.
Besides inbound marketing leads, leads are
also generated by direct calling and they are
named Teleprospecting Generated Lead
(TGL).
Sales qualification begins with the Sales
Accepted Leads (SALs) that are accepted from
inbound marketing and telemarketing. If
sales people generate the leads themselves,
those leads are called Sales Generated Lead
(SGL).
SALs and SGLs, once accepted, are now
further qualified as opportunities, and are
called Sales Qualified Lead (SQL).
Finally, at the bottom of the funnel is Close &
Win – Opportunity becomes Customer.
Demand Generation Process is not
changed, only the sources from where the
leads have been derived has changed. The
role of Marketing has been expanded to
leverage both Automation and
Teleprospecting
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4. The Way Of Business Is Changed
The internet has changed the way we communicate, interact
and purchase both in B2B and B2C.
Today people start their purchasing decision by searching the
internet (primarily Google Search).
To be competitive, company website needs to be found by
search engine and the content in the site has to address our
target’s need.
Today, We must:
o Drive more quality traffic to company website
o Capture visitors as Leads
o Nurture the leads into relationships
o Covert those leads into customers
o Analyze the activity on your site in order to optimize all that you
are doing online 4
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5. How Does Inbound Marketing Work?
Website Visitors
Call To Actions
Landing Pages
Leads
Lead
Nurturing
Customer 5
Once a potential customer visits your
website they enter the top of the
sales funnel. The entire sales funnel
process is completely automated. This
provides an opportunity to develop a
relationship and turn them into a
customer.
The steps of the sales funnel:
o Call To Action: Graphic with an
appealing offer - FREE white
paper, eBook, video
o Landing Page: Automatically
generates leads, allows you to
collect information about your
prospects - Sign up, download,
register, watch
o Lead Nurturing: Automated sales
process - Email campaign,
invitation to webinar, product
demo
o Analysing Results: Monitor your
visitors and leads, Optimize your
website – Web Analytics
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6. How To Start Marketing Campaign
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Develop a
Marketing
Offer
Place Offer
on your
Website
Build
Automated
Workflows
Market to
your email
contacts
Promote
through
Blog and
Social
Measure
the Impact
of all
elements
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7. Develop A Marketing Offer
Constantly coming up with new content ideas. Inbound marketers
must have a detailed picture of their target audience in order to
create optimal content for them.
In order to find what content topics capture the attention of your
target audience, you should look at past data that you have access
to.
Create content in different formats, from text-based content like
whitepapers, reports and eBooks to media content like webinars,
videos and audio interviews.
Use landing Page Analytics to explore how successful different types
of content are in converting visitors to leads.
Create a team of Content creators. Get your co-workers to
contribute by writing a whitepaper or an eBook. Inviting them to
give presentations or answer questions in webinars.
Distribute the same information in different formats - turn videos or
webinars into blog posts and eBooks, post the company
presentation slides on SlideShare, upload the video on YouTube.
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8. Place Offer On Your Website
In order to start generating new leads from your offer you need to
place it on your website, create a landing page (web page) that
features a description and an image of the offer and a lead form for
visitors to fill out in order to receive the resource.
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Visitor
Download
Free eBook
Download Free
eBook
Website
Your Call-to-Action
Landing Page
Submit
Lead
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9. Convert Website Traffic Into Leads
Decide on a compelling offer for your prospects, create a call-to-
action to promote your offer, and launch a landing page with a form
for visitors to submit their information.
Typical content offers include research reports, how-to ebooks, slide
downloads, and webinars. Product-focused offers can include a
custom consultation, free trial or demo of your product.
Create a few compelling Calls-to-Action (CTAs). A call-to-action is a
button or a link that grabs a user’s attention and directs that user to
a landing page. calls-to-action are located everywhere - on website
pages, in emails and blog posts, within offers, etc. they are the key
trigger behind lead generation.
On the landing page, a visitor is prompted to complete the form by
entering their contact information and other details in order to
receive what’s being offered. Through this information exchange the
visitor converts into a lead.
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10. Making More Effective Landing Page
There are several key components that make a landing page effective
for converting a higher percentage of visitors into leads - headline, the
content of the page, and the form.
Goal should be to collect enough information through your form.
Fields such as name and email address gather contact information of
leads, allowing you to put them in a workflow and nurture them in the
future. Fields like number of employees and role at company allow
you to qualify the lead and find how likely they are to become a
customer.
The length of your form predictably leads to a balance between the
quantity and quality of the leads you generate. A shorter form usually
means more people will be willing to fill it out. But the quality of the
leads will be higher when visitors are willing to fill out more form’s
fields. Therefore, shorter forms usually result in more leads, but
longer forms will result in fewer, but higher quality leads.
Your landing page needs to feature an image of the offer you are
presenting. you could feature an image of the cover page of an
whitepaper or eBook, or headshots of webinar presenters
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11. Goal Of A Call-to-Action
Call-to-Action (CTA) is a hyperlinked image or text that direct visitors
to landing pages. In order to increase visitor-to-lead conversion
opportunities, you need to create a lot of calls-to-action, distribute
them across your web presence and optimize them.
Calls-to-Action should be spread across the web pages in company
website. The homepage should have a call-to-action,
Product/Service pages, About Us page and Contact Us page all need
to have calls-to-action.
While calls-to-action are usually thought of as images and text
placed on a website, the concept of a call-to-action can be found
across all types of marketing.
In all of your marketing assets you should be trying to drive people
to get further engaged with your company. If the goal of a call-to-
action is to drive traffic to your landing page, you can use marketing
emails and social media updates to drive traffic to your landing
page.
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12. Build Workflows
Before you start driving traffic to your website, you need to consider
how you are going to nurture the new leads that you will create. You
will need to use workflows to educate them further about your
company and product or service.
Workflow is an automated series of emails that pre-qualifies early-
stage leads before handing them over to sales.
Once you set up workflows, emails are sent out automatically
according to your schedule as new leads come in. It will help you
qualify leads and push them down to the sales funnel faster.
You need to break your contact database up into smaller groups or
segments based on
o company name, state, size, industry, lead grade or lifecycle stage etc.
o ebook download, a webinar registration, a demo request, etc.
o presence in an existing marketing list
Once you have created your segments, you need to create nurturing
campaigns and make sure that your lists of lead are updating in real-
time to include new leads who need to be nurtured
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13. Example Of Workflow
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Person visits company
website
Visitor download an
eBook
Lead receives an follow
up email with the
requested eBook
Lead is assigned for
nurturing campaigns
Lead receives a custom
invitation for a free
consultation with sales
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14. Promote Offers Through Channels
Blog and Social Media can support lead generation efforts by a call-
to-action
o A link to your landing pages with the marketing offer. Take quotations
from the content in your offer and feature it as blog articles or
advertise it through social media and ask your followers for
comments and shares.
Include an image that conveys what the blog post is about. Some
type of infographic typically plays a little better than merely text.
Write an eye-catching subject line - Headlines are the most
important element of your blog posts.
In blogging, it is important to break text up in chunks. The online
reader needs to be able to immediately scroll through content to get
to the sub headers and the bolded content and even bullet points.
In the blog content include social sharing buttons (e.g. “like,” “share
on LinkedIn,” “tweet,” etc.) on every post. This will encourage
readers to share you content with their personal networks and
expand its reach beyond your own connections.
When promoting your offer on Twitter and/or Google+, consider
using hashtag (#) for keyword phrase.
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15. Nurture Leads With Targeted Messages
Lead nurturing is the process of developing that relationship with
your potential customer by sending targeted, relevant, and valuable
messages to them in a timely manner.
Lead nurturing is a system that allows you to send an automated
series of email messages to an early stage lead in order to pre-
qualify them before handing them over to your sales team.
Email Marketing Best Practices
o Make sure your lead forms allow your website visitors to enter their
email address and opt-in to receive your messages.
o Use a real email sender name and add a personal signature. Use images
as add-on (clickable) content in your email. Send your messages daily,
weekly, or monthly, pick a schedule and stick to it. Include a call-to-
action that links to a landing page on which the recipient can reconvert.
o Define metrics: Open Rate, Click Through Rate, Conversion Rate
(measure how many of those clicks turned into reconversions on landing
page)
o Follow up with your leads via social media and other platforms on-going
basis to push them down the sales funnel
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16. Analyse And Refine Strategies
In order to track the performance of your efforts, we need to have analytics
program in place.
Set a Metric for Success in almost all cases. Your metric should be proven
and involve a set time frame.
Analyze how your programs performed and make changes with the
intention of achieving your marketing goals by doing less of what doesn’t
work and more of what works.
Run A/B testing to learn how to drive more traffic to your website and
generate more leads from the visits you’re getting. It improves the
conversion rates of your landing pages and the click through rates of your
website, calls-to-action and email campaigns.
Grow your email database through an opt-in policy and valuable marketing
contents.
Create an effective Lead Scoring strategy to understand all of the criteria
that comprise your ideal customer.
Segment your leads based on Lead Profile (e.g. Job Title, Industry), Content-
based (e.g. eBook downloads), Interest in your Company (e.g. Signed up for
free trial).
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18. Measure Website And Landing Pages
Website & Landing Page Analytics
o The total number of individual (unique) visitors to your site during a
specific period of time, not counting repeat visits by the same individual
o A comparison of your unique visitors vs. the number of visitors who
came back more than once
o A breakdown of the specific sources of traffic to your website, such as
direct, organic (comes from a link found on a search engine results page),
or referral (comes from a link on another website)
o A comparison of the pages on your site that receive the most and least
traffic
o Indexed Pages – The number of pages on your site that have received at
least one visit from organic search
o Conversion Rate of Landing Page – The percentage of visitors to your site
who take a desired action, such as purchasing a product or filling out a
lead generation form
o Number of new leads generated by submission of offer
o Bounce Rate – The percentage of new visitors who leave your site almost
immediately after arriving
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19. MeasureCalls-to-ActionAnd EmailMarketing
Calls-to-Action Analytics
o View-to-Click rate
o Click-to-submission rate
Email Analytics
o List Growth Rate – Calculate your growth rate by subtracting opt-outs
and hard bounces from the number of new email subscribers gained in a
given month. Then, divide that number by the original list size.
o Email Sharing and Forwarding Rate – The percentage of recipients who
clicked on a “share this” button to post email content to a social network
and/or who clicked on the “forward to a friend” button.
o Conversion Rate – The percentage of recipients who clicked on a link
within an email and filling out a lead generation form
o ROI of a particular email campaign, calculated by dividing the total
revenue generated from the campaign by the number of emails sent
o Delivery & Bounce rate
o Open & Click Through rate
o Unsubscribe rate 19
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20. MeasureLeadNurturingAndMarketingAutomation
Segmentation Intelligence
o Behaviours, personas, demographics, etc. that can be used to segment
your audience in order to send more targeted content and offers based
on their individual wants and needs at a given point in the sales process
Click-through rates
o The proportion of the audience who clicked on one more links contained
in a lead nurturing email message. calculate CTR either by dividing
unique clicks by the number of emails delivered, or by dividing total
clicks by the number of emails delivered.
Conversion rates
o The percentage of recipients who clicked on a link within an email and
completed a desired action such as filling out an offer form or purchasing
a product.
Amount, Timing & Frequency of Email Sends
o The length of time between one lead nurturing email and another, and
how many emails to include in a given campaign
Time to Customer conversion
o The length of time it takes for a lead to become a customer
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21. Measure SEO And Paid Search
SEO Analytics
o How well your website and web pages rank in search engines for your
desired keywords and search terms (Keyword performance and ranking)
o The percentage of unique visitors (traffic) who arrive at your site from a
link on a search engine results page
o A measure of the number of links back to your site from other sites on
the web (inbound link)
o Conversion rate from organic search
Paid Search Analytics
o Click-through Rate – The percentage of the audience that viewed your ad
and actually clicked on the link provided
o Average CPC (Cost Per Click) – The amount you are paying for each click
on a specific search ad, calculated by dividing the total cost of your clicks
by the total number of clicks
o Conversion Rate after clicking on one of your PPC (Pay Per Click) ads
o Cost per Acquisition – Measurement of how much you are spending on
PPC advertising for each conversion
o Return on your PPC advertising investment, calculated by dividing your
total ad spend by the total revenue generated from those PPC
conversions (ROAS)
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22. Measure Blogging And Social Media Marketing
Blog Post Analytics
o How much traffic you are generating to your blog and where that traffic
is coming from (e.g. social media, referrals, direct traffic, organic search,
etc.)
o How many views each blog post receives.
o Visitor-to-Lead Conversion Rate – The rate at which your blog is
converting visitors into leads
o How effective your blog’s individual calls-to-action (CTAs) are at
converting blog visitors into leads
Social Media Analytics
o Audience Growth – The total number of people engaging with your
brand, such as Facebook ‘likes’, Twitter followers, LinkedIn group
members, blog subscribers, YouTube channel subscribers, etc.
o Social Media engagement – Blog comments, Facebook page comments,
YouTube video views etc.
o The percentage of unique visitors (traffic) to your website that comes
from social media channels.
o The percentage of visitors from social media that convert into lead or
customers
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