Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Alex MacLennan's B2B SEO presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Alex MacLennan's B2B SEO presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in the world of SEO?
On Tuesday, January 17th, we’ll be hosting Web Clinics all day about the future of B2B SEO in 2017. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success in the new year.
Successful B2B content marketing is connecting with your archetypal B2B buyer at every stage of their buying journey.
Day in, day out, marketers everywhere create content that goes unnoticed, to content landfill. Doug Kessler calls this a deluge of crap.
Faced with this overwhelming surplus of content, B2B buyers select, filter out, and engage only with content that is relevant to them, their purpose and their passion.
In this post I argue the case for gathering more meaningful B2B buyer insights to construct solid B2B buyer personas to guide our content creation and connect with our prospective buyers.
The connection between B2B buyer insights and content creation
Gathering buyer insights and creating content are closely linked disciplines, the former occurring earlier than the latter, by some margin. To see the relative position of the two disciplines, I've outlined the content marketing spectrum below.
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
B2B eMarketing Success: Practical Tips for Leveraging the Internet to Build ...Joan Damico
Practical tips on successfully implementing an online marketing program for small and mid-size B2B companies. Integrated marketing communications include websites, SEO, social media, content marketing and more.
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Search Marketing in a B2B World - PPC and SEOMagnus Nilsson
Slides from my presentation held at SEM Konferansen in Oslo 2010. The session explored the major challenges facing B2B SEM, which makes it different to running a B2C campaign.
Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia's Yandex have all agreed on the effects schema has on SERPs. Schema markup, the "crawl ability" of a site, enhances the search result relevance and the website traffic. Schema.org generates schemas that webmasters can use to markup HTML pages for search engine recognition.
B2B Social Media Strategy by Kevin Espinosa of CaterpillarBMA Carolinas
Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Kevin's presentation shows how to get started, receive buy-in throughout your company, train and educate employees, and get connected socially to business goals and results.
Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.
Schema is a type of micro data that makes it easier for search engines to interpret the information on your web pages more effectively. https://www.softprodigy.com/
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. B2B
Search
Engine
Op/miza/on
Basics
Search
Engine
Op/miza/on
for
Business
to
Business
websites
is
far
simpler
than
many
think.
The
mission
is
simply
to
create
highly
relevant
content
for
people
seeking
to
solve
the
problems
that
your
product(s)
solve.
2
Simple
principles
drive
SEO
from
a
search
engine
and
a
website
perspec.ve
1. Search
engines
seek
to
serve
the
most
relevant
web
pages
based
on
the
keyword
search
2. The
most
relevant
web
pages
include
content
that
addresses
the
informa/on
sought
We
can
break
the
SEO
process
down
into
3
steps
1. Keyword
Selec.on:
Iden/fy
the
most
relevant
keywords
for
a
relevant
prospect
2. Keyword
Implementa.on:
Web
page(s)
rich
in
relevant
content
for
the
keywords
3. Generate
Backlinks:
Increase
the
number
of
relevant
web
pages
that
link
to
yours
3
Keyword
Selec.on
Keyword
Implementa.on
Generate
Backlinks
4. B2B
Search
Engine
Op/miza/on
Basics
–
Ini/al
Requirements
Website
Analy.cs
SoKware
• You
will
need
informa/on
about
site
visitors
before,
during
and
aRer
you
implement
changes
to
improve
Search
Engine
Op/miza/on
(SEO)
• Google
Analy/cs
is
easy
to
use,
powerful
and
free
o Setup
Google
Analy/cs
account
o Place
Google
Analy/cs
code
on
web
pages
o Analyze
site
visitors
and
web
pages
! Benchmarking
– How
many
visits
and
visitors
does
your
site
currently
aUract?
– How
many
are
finding
your
site
without
entering
your
company
name?
This
is
your
key
benchmark
! Which
keywords
currently
drive
people
to
the
website?
And
keep
them
there?
– Filter
out
keywords
that
include
your
company
name
and
key
employees.
These
site
visitors
already
know
your
company
– Which
keywords
result
in
the
longest
site
visits?
– Which
keywords
do
we
want
to
con/nue
to
focus?
– Which
pages
are
visitors
finding
when
not
searching
on
the
company
name?
4
6. B2B
Search
Engine
Op/miza/on
–
Keyword
Selec/on
Spend
/me
where
it
counts,
focusing
first
on
keywords
most
closely
associated
with
prospects
later
in
the
purchase
cycle
Keyword
Selec.on
Consider
what
poten/al
prospects
will
be
seeking
to
find
at
different
stages
of
the
purchase
cycle,
focusing
on
the
latest
stages
first
–
i.e.
those
more
likely
to
purchase
sooner.
Purchase
Stages
and
Keywords
-‐
Marke/ng
Automa/on
SoRware
Website
Example
• Early
Stage
–
Problem
Solving:
What
Keywords
used
when
trying
to
solve
a
problem?
E.g.
“B2B
Lead
genera/on
tac/cs
and
tools”
• Middle
Stage
–
Solu.on
Iden.fica.on:
What
keywords
are
used
when
narrowing
down
poten/al
solu/on
categories?
E.g.
“B2B
Email
Marke/ng
Best
Prac/ces”
• Late
Stage
–
Advanced
Solu.on
Iden.fica.on:
What
keywords
are
used
when
trying
to
find
“known
solu/ons
to
the
known
problem”
E.g.
“Marke/ng
Automa/on
SoRware
Comparisons”,
“Lead
Nurturing
SoRware”
6
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
7. B2B
Search
Engine
Op/miza/on
–
Keyword
Selec/on
Brainstorm
to
find
addi/onal
important
keywords
Free
Tools
Google
Adwords
has
keyword
planning
tools
• Enter
a
website
address
and
find
out
which
keywords
are
performing
• Enter
a
product
category
and
find
out
keyword
sugges/ons
• Find
out
expected
search
volume
for
specific
keywords
• Get
website
traffic
es/mates
for
a
list
of
keywords
• Get
new
keyword
ideas
based
on
the
ones
you
plan
to
use
Think
Like
a
Customer
Use
the
words
and
phrases
that
a
customer
or
prospect
would
use.
7
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
9. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
Countless
websites
fail
in
this
step
–
it
is
your
opportunity
to
leapfrog
the
compe//on
This
is
the
set
of
steps
that
will
help
you
leapfrog
over
the
compe..on
Countless
websites
fail
to
consider
SEO.
• Billion
Dollar
Companies
outsource
website
development
to
agencies
and
oRen
don’t
consider
SEO
in
the
planning
• Hundred
Million
Dollar
Companies
do
the
same.
Or
build
the
website
in
house.
The
effort
is
daun/ng
even
without
considering
keywords
• The
rest
of
us
oRen
struggle
to
create
a
professional
looking
website.
Note
that
this
sec+on
focuses
on
content
crea+on
required
but
does
not
cover
instruc+ons
for
a
web
developer
on
how
to
implement
9
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
10. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
General
Overview
Following
are
the
key
components
of
Keyword
Implementa.on
General:
Op/mize
each
individual
page
for
1
to
3
closely
related
keywords.
Ensure
they
appear
with
metatags
and
within
page
content
I. Metatags:
There
is
code
in
the
website
that
plays
a
key
role
for
search
engines
in
iden/fying
which
websites
are
relevant
for
given
keywords
II. Page
Content:
Modify
content
to
ensure
search
engines
find
your
web
pages
for
relevant
queries
III. Geo
Tagging:
If
your
business
is
a
local
one,
it
is
important
for
the
address
and
loca/on
to
be
prominent
10
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
11. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
Title
Tags
Metatags:
The
“/tle”
tag
and
the
“descrip/on”
tag
should
be
keyword
rich.
They
do
not
appear
on
the
web
page,
but
oRen
appear
in
a
google
search
result
TITLE
TAG
DOs
and
DON’Ts
• Size
MaXers:
50
to
60
Characters
or
fewer
• Don’t
use
your
company
name
unless
it
is
descrip/ve
and
includes
the
keywords.
You
will
be
was/ng
valuable
characters
on
a
search
term
that
needs
no
op/miza/on
o
Bad
–
“Acme
Incorporated
LLC”
|
About
Us
<this
/tle
will
not
improve
search
results>
o
Good
–
“Upper
Eastside
Imago
Therapy
|
Couples
Therapy
|
NYC”
<1st
page
for
NYC
Imago
Therapists>
• Do
Include
Important
Keywords
more
than
once,
and
include
loca.on
if
important
o
Good
–
“Upper
Eastside
Imago
Therapy
|
Couples
Therapy
|
NYC”
11
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
Search
Term
NYC
Imago
Therapists
Title
Tag
Descrip.on
Tag
Search
Results
12. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
Descrip/on
Tags
DESCRIPTION
TAGS
Descrip/on
tags
no
longer
play
the
role
that
they
once
did.
In
the
past,
the
text
was
a
cri/cal
driver
of
search
algorithms
and
almost
always
displayed
in
the
search
result.
Both
are
no
longer
true.
"
So
why
are
/tle
tags
s/ll
important?
–
They
tell
the
searcher
what
they
fill
find
on
the
page
if
they
click
through
–
In
my
own
prac/cal
experience,
pages
with
good
descrip/on
tags
con/nue
to
perform
well
DESCRIPTION
TAG
DOs
and
DON’Ts
• Size
MaXers:
150
to
160
characters
• Include
varia.ons
of
your
Keywords
2
to
3
.mes
o <Keyword:
Primary
Research
Firms
>.
Descrip.on
Tag:
Guidepoint
enables
primary
market
research
and
qualita/ve
research
via
access
to
over
200,000
subject
maUer
experts
in
Healthcare,
CPG,
Retail,
Tech
and
More
o <Keyword:
NYC
Imago
Therapists
>.
Descrip.on
Tag:
Cer/fied
Imago
Therapist
|
Imago
Therapy,
Couples
Therapy
and
Marriage
Counseling
in
NYC
Upper
Eastside
|
10128
12
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
13. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
H1,
H2,
H3
Tags,
General
Text,
Pictures
and
Loca/on
Informa/on
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
PAGE
CONTENT
Content
should
be
geared
towards
providing
the
ideal
informa/on
for
a
person
who
has
used
a
specific
keyword
or
keywords.
And
a
good
site
with
excellent
relevant
content
for
the
keywords
will
likely
perform
well,
even
if
the
page
isn’t
explicitly
designed
for
SEO
performance.
H1
Tags
• “Heading”
type
content
is
typically
placed
inside
an
“H1
Tag”
for
formanng
purposes.
• Search
Engines
treat
the
content
within
H1
tags
as
“more
important”
than
untagged
content
!
Keywords
should
be
included
in
the
heading
within
the
“H1
Tag”
H2
and
H3
Tags
are
similar
to
H1
tags
but
are
lower
priority.
Ensure
keywords
appear
within
them
also
General
Text
should
include
your
keyword
varia/ons
3
to
5
/mes
on
the
page,
and
should
fit
naturally
with
the
page
content.
If
the
page
truly
addresses
the
informa/on
one
would
seek
with
a
given
keyword
search,
then
it
is
likely
to
rank
well.
Pictures
can
also
be
tagged
with
a
descrip/on.
Where
appropriate,
use
keywords
within
the
“alt
tags”
that
describe
pictures
Loca.on
informa/on,
such
as
as
the
address,
should
be
included
on
the
page
or
in
the
footer
if
it
is
a
local
busin1e3s
s
14. B2B
Search
Engine
Op/miza/on
–
Keyword
Implementa/on
Example
for
top
search
result
for
<Document
Management
Services>
14
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
Search
Term:
<Document
Management
Services>
h4
h4
TITLE:
Document
Management
Solu/ons,
Document
Management
Services,
Document
Imaging
Services
–
Iron
Mountain
DESCRIPTION:
Looking
for
Document
Management
Solu/ons?
At
Iron
Mountain,
we
specialize
in
Document
Management
Services.
Check
out
our
Document
Imaging
Services!”
ALT
TAG:
8
Reasons
to
Outsource
Document
Management
h1
16. B2B
Search
Engine
Op/miza/on
–
Generate
Backlinks
Generate
links
to
your
website
BACKLINKS
OVERVIEW
• Backlinks
are
links
to
your
web
page
from
other
web
pages.
There
are
two
types:
o Internal:
Links
from
web
pages
on
your
site
to
other
web
pages
on
your
site
o External:
Links
from
other
websites
to
your
site’s
web
page(s)
• Anchor
Text
is
the
text
that
appears
in
the
hyperlink.
For
example,
Primary
Research
Firm
is
a
link
to
hUp://www.guidepointglobal.com
and
the
Anchor
Text
is
“Primary
Research
Firm”
INTERNAL
BACKLINKS
• For
your
most
important
keywords
and
web
pages,
your
top
2
or
3
overall,
3
or
more
of
your
web
pages
should
have
a
link
to
the
relevant
page,
with
the
relevant
keyword
as
the
anchor
text:
Examples
from
Iron
Mountain
Website
16
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
17. B2B
Search
Engine
Op/miza/on
–
Generate
Backlinks
Generate
links
to
your
website
EXTERNAL
BACKLINKS
Every
step
thus
far
is
within
your
control.
Your
website.
Your
content.
These
steps
alone
are
usually
enough
to
gain
first
page
Search
Engine
Result
Page
(SERP)
for
at
least
two
or
three
cri/cal
keywords.
You
will
have
gained
80%
of
the
poten/al
result
with
20%
of
the
poten/al
effort.
Backlinks,
or
links
to
your
site
from
other
sites
will
help
you
gain
that
extra
edge,
but
the
effort
required
is
substan/al.
And
the
more
“authorita/ve”
the
site,
the
more
impact
it
will
have
on
your
SEO.
BACKLINK
DOs
and
DON’Ts
• Do
list
your
site
in
relevant
directories:
o
Local
Services:
Yelp,
Yahoo,
Google,
Manta,
etc.
o
Industry
Specific:
Directories
of
providers
in
your
industry
–
e.g.
“Psychology
Today”
for
a
psychotherapist
o
Press
Releases:
Include
links
to
your
site
with
keywords
in
anchor
text
–
e.g.
“Document
Management”
17
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
18. B2B
Search
Engine
Op/miza/on
–
Generate
Backlinks
Content
Marke/ng
BACKLINK
DOs
and
DON’Ts
• Do
develop
a
content
marke.ng
program
o Content
Marke.ng
is
any
marke/ng
that
involves
the
crea/on
and
sharing
of
media
and
publishing
content
in
order
to
acquire
and
retain
customers
o Two
key
components
are:
! Content
Crea.on
such
as
new
stories,
white
papers,
blog
posts,
videos,
webinars,
speaking
engagements
! Content
Distribu.on
via
corporate
website,
blogs,
social
media,
email,
press
releases,
YouTube,
Vimeo,
etc.
o The
undertaking
is
significant:
! Content
Management
resource(s)
required
to
spearhead
the
content
development
calendar
! Digital
Marke.ng
resource(s)
required
to
distribute
the
content
! Marke.ng
Automa.on
and
CRM
SoKware
(e.g.
Marketo
and
SalesForce.com)
are
required
to
execute
an
efficient
content
marke/ng
program
o Business
Impacts
! SEO:
Distributed
content
includes
links
with
anchor
text
from
outside
authorita.ve
websites
to
relevant
web
pages
! Overall
Brand
Image
and
Lead
Genera.on:
Establishes
your
organiza/on
as
a
thought
leader
on
relevant
topics
and
generates
inbound
leads
18
Keyword
Selec.on
Website
Implementa.on
Generate
Backlinks
Content
Marke.ng
will
be
covered
in
greater
detail
in
a
separate
document
19. Michael
Fertman
–
About
the
Author
Michael
Fertman
is
a
B2B
Product
Marke/ng
Expert
whose
20+
year
career
has
included
leadership
roles
in
B2B
Corporate
Marke/ng,
Product
Marke/ng
and
Product
Management,
primarily
for
SaaS
and
Informa/on
Services
companies
and
products.
He
is
currently
providing
product
marke/ng
consul/ng
services
to
B2B
firms
with
10-‐200
employees
and
$0mm
to
$50mm
in
annual
sales.
Previously,
as
CMO
of
an
interna/onal
market
research
firm
serving
the
Investment
community,
he
built
the
marke/ng
func/on
from
the
ground
up.
During
his
tenure
the
firm
generated
double-‐digit
growth
in
a
flat
market
two
years
in
a
a
row,
taking
share
from
the
compe//on.
Before
his
CMO
role,
He
held
a
variety
of
Product
Marke/ng
roles
at
D&B,
where
his
teams
more
than
doubled
the
growth
rate
of
six
different
product
lines.
His
career
also
includes
marke/ng
strategy
consul/ng
at
Booz
&
Company
and
Strategic
Marke/ng
for
New
York
Life.
He
began
his
career
as
a
Naval
Officer,
serving
as
Navigator
of
a
Nuclear
Powered
Cruiser
during
the
First
Gulf
War,
aRer
aUending
the
Wharton
School
of
the
University
of
Pennsylvania
on
a
Navy
ROTC
Scholarship.
He
also
holds
an
MBA
in
Marke/ng
from
the
University
of
Chicago
Booth
School
of
Business.
19
20. Michael
Fertman
–
Areas
of
Exper/se
• Search
Engine
Op/miza/on
o Gain
first
page
Google
and
Bing
rank
for
3
to
5
cri/cal
keywords
o 5x
to
10x
increase
in
keyword-‐driven
site
visits
o Strategy,
Planning
and
Execu/on
o Examples:
Primary
Research
Firms
(Guidepoint
Global);
B2B
SaaS
CMO
NYC
(Michael
Fertman)
o Engagements
ranging
from
2
days
to
3
weeks
• Sales
Growth
Diagnos/c
and
Ac/on
Plan
o Company
must
have
200+
clients
o Customer
Segmenta/on
by
growth
category
(new,
growing,
lost,
declining)
o Root
cause
analysis
o Priori/zed
ac/on
plan
• Integrated
CRM
and
Marke/ng
Automa/on
procurement
and
implementa/on
o Suitable
for
companies
with
$10mm+
annual
sales
and/or
200+
clients
o Map
sales
process
to
CRM
and
Marke/ng
automa/on
o Procure
suitable
systems
based
on
company
maturity
and
growth
trajectory
o Manage
implementa/on
and
rollout
(requires
some
outside
programming
support)
20
21. Michael
Fertman
–
Areas
of
Exper/se
(con/nued)
• Product
Launch
Management
o CraR
comprehensive
launch
plan
! External:
PR,
Adver/sing,
Customer
and
Prospect
Communica/ons,
Case
Studies
and
Tes/monials
! Internal:
Internal
launch
communica/ons
plan,
sales
enablement
o Launch
Plan
Execu/on
! Marke/ng
Materials
(see
above)
! PR
! Website
changes
o Engagements
ranging
from
weeks
to
months
21