This document discusses pricing methods for digital marketing services. It presents four common pricing models: time and materials, fixed bid projects, retainers, and value-based pricing. For each method, it outlines the description, pros, cons, and typical opportunity types where each method may apply. The document provides examples and considerations to help digital marketing agencies determine the most appropriate pricing approach for different types of client engagements and projects.
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Transforming the Marketing Services IndustryHubSpot
How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Transforming the Marketing Services IndustryHubSpot
How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Instant Lead Generation Using Google Ads in 2022 (Case Study by SysTab)SysTab
During our journey of 14 years, we have worked with many clients from different industry verticals.
Today, we can share a case study that shows how we have generate 300% more leads for a home appliance repairing company in Kolkata (Cyborg Services) using Google Search Ads.
A complete guide. Consult for a free strategy consultation
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
PPC and SEO: How to Invest in Both
You're an overwhelmed marketing department. How should you allocate time and budget?
Invest in both PPC and SEO. During this webinar, Head SEO Ruth Burr from SEOMoz and Account Director Matt Hessler from Trada will give you detailed, step-by-step instructions for dividing your time profitably between PPC and SEO - and getting the best possible return on investment.
Optimize for Quality Score: how to maximize your SEO investment and drive down click costs.
Keyword generation for the lazy and smart: build and referesh your SEO keyword list without all the rigamarole.
Three-martini lunch: overhaul your dashboards and take back your workweek with these time-saving tips.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Conscious Creatives Impact Communcations Pitch DeckMark Roberts
Are you looking to drive new business while maintaining high ethical standards? Conscious Creatives is an Impact Communications agency specialising in revenue driving marketing celebrating your companies positive social and environmental impact.
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROITrada
Are you searching for ways to increase lead and customer conversion rates—and reduce customer acquisition costs? During this free webinar, you'll learn best practices for building integrated PPC and landing page campaigns. Ideal for marketing and eCommerce managers, directors and digital marketing professionals.
Join PPC veteran Matt Hessler, Director of Account Management at Trada and landing page expert Carlos del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce as they share industry secrets and essential practices for optimizing landing pages to increase your PPC ROI. You'll learn:
How to architect a profitable PPC campaign by working backwards between landing pages and ads
Ways to optimize conversion, including five essential design and copy elements guaranteed to increase conversion rates
How to beat the competitors by using PPC testing to differentiate yourself and snag their customers
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
www.navneetvishwas.com is a website which help you to know details about digital marketing tools and techniques. Apart from that you can also learn seo, digital marketing, Affiliate Marketing, On Page Optimization, Off Page Optimization, Social Media Marketing, Online Reputation Management, E Commerce, Web Site Designing and Development, Final Year Project Support any many more things.
Trigger Agency Profile - Advertising and Digital Marketing ServicesTrigger Advertising
Trigger advertising agency profile presentation. Trigger is a creative advertising and digital marketing agency based out of New Delhi, India. From posters on the wall to talking on the only place where it’s fit to talk to a wall (Facebook, in case you were wondering), we cover the entire gamut from ATL, BTL to online services.
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Instant Lead Generation Using Google Ads in 2022 (Case Study by SysTab)SysTab
During our journey of 14 years, we have worked with many clients from different industry verticals.
Today, we can share a case study that shows how we have generate 300% more leads for a home appliance repairing company in Kolkata (Cyborg Services) using Google Search Ads.
A complete guide. Consult for a free strategy consultation
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
PPC and SEO: How to Invest in Both
You're an overwhelmed marketing department. How should you allocate time and budget?
Invest in both PPC and SEO. During this webinar, Head SEO Ruth Burr from SEOMoz and Account Director Matt Hessler from Trada will give you detailed, step-by-step instructions for dividing your time profitably between PPC and SEO - and getting the best possible return on investment.
Optimize for Quality Score: how to maximize your SEO investment and drive down click costs.
Keyword generation for the lazy and smart: build and referesh your SEO keyword list without all the rigamarole.
Three-martini lunch: overhaul your dashboards and take back your workweek with these time-saving tips.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Digital Marketing Workshop on Google AdwordsAli Raza
- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Conscious Creatives Impact Communcations Pitch DeckMark Roberts
Are you looking to drive new business while maintaining high ethical standards? Conscious Creatives is an Impact Communications agency specialising in revenue driving marketing celebrating your companies positive social and environmental impact.
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROITrada
Are you searching for ways to increase lead and customer conversion rates—and reduce customer acquisition costs? During this free webinar, you'll learn best practices for building integrated PPC and landing page campaigns. Ideal for marketing and eCommerce managers, directors and digital marketing professionals.
Join PPC veteran Matt Hessler, Director of Account Management at Trada and landing page expert Carlos del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce as they share industry secrets and essential practices for optimizing landing pages to increase your PPC ROI. You'll learn:
How to architect a profitable PPC campaign by working backwards between landing pages and ads
Ways to optimize conversion, including five essential design and copy elements guaranteed to increase conversion rates
How to beat the competitors by using PPC testing to differentiate yourself and snag their customers
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
www.navneetvishwas.com is a website which help you to know details about digital marketing tools and techniques. Apart from that you can also learn seo, digital marketing, Affiliate Marketing, On Page Optimization, Off Page Optimization, Social Media Marketing, Online Reputation Management, E Commerce, Web Site Designing and Development, Final Year Project Support any many more things.
Trigger Agency Profile - Advertising and Digital Marketing ServicesTrigger Advertising
Trigger advertising agency profile presentation. Trigger is a creative advertising and digital marketing agency based out of New Delhi, India. From posters on the wall to talking on the only place where it’s fit to talk to a wall (Facebook, in case you were wondering), we cover the entire gamut from ATL, BTL to online services.
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Nowadays,Digital marketing services has been become an essential part in business growth. There are plenty of digital marketing services which are necessary for the growth of business. Digital marketing services helps in brand building, customer acquisition and customer engagement.
Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
An inside look at how salesforce.com uses CRM data to optimise it's Paid Search Programs. Presented at SMX Sydney 2013 by Mark Vozzo. For more details visit http://blogs.salesforce.com/au/2013/04/smx-sydney-markvozzo.html
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & paid advertising. You will find out what they are and how they can complement each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
You will learn:
• What is SEO
• How to optimise your site
• What Pay for Click options are out there e.g. Google Adsense
• Which is best for you
• Getting the right mix
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement?
- What has changed? And how does the SSL enhancement affect you?
- The rate of increase in “not provided” data over the past year
- What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
Optify Best Practices - Lead Generation CampaignsOptify
In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
How to Generate More High-Quality Leads in Today's Buyer-Driven RealityOptify
Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today's business buyers turn to search and social networks to gather the essential information they need to make purchase decisions.
In order to generate high-quality leads for your sales team in this buyer-driven world, you must understand how buyers' needs have changed, produce content that meets those needs at every stage of the buying cycle, and make sure that content is available at their fingertips.
View this presentation to discover how to create relevant content that engages buyers and turns them into more quality leads for your sales team.
The companion webinar is available here http://marketingprofs.adobeconnect.com/p682g5p2uy8/
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.
Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...Optify
Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search.
The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. The Solution Search stage, a sub-stage of the Buyer Enablement stage, is where prospects are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.
Watch this webinar to learn:
- An overview of the Buyers’ Journey
- The importance of the Solution Search stage of the Buyers’ Journey
- How to balance your marketing through the Solution search stage
- How to choose the right marketing tactics to be on the top of the list
Read more at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/
Using Personas to Boost Online Marketing and SEOOptify
More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
Optify and search marketing now have partnered to host a free webcast on the use of personas in search marketing. The live webcast was led by Erez barak, VP of Products and Co-Founder at Optify, and Vanessa Fox, a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google. Following the presentation, both speakers participated in a live Q&A session gathered from the webinar attendees.
This webcast explored how to build and manage search personas to optimize your search marketing campaigns. Download this presentation to learn:
- What is a search persona?
- How to build a persona to reflect your user
- How to optimize your SEO using personas
Read more at: http://www.optify.net/webinars/search-personas-to-boost-search-marketing/
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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This article provides a comprehensive guide on how to
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2. Speakers
Rob Eleveld, CEO, Optify
Rob Eleveld, CEO of Optify is a 20-year tech veteran with deep
experience in B2B sales and marketing.
Rob is passionate about growing business through partner channels at
Optify and excited about the opportunity that inbound marketing affords
to forward-thinking digital marketing agencies.
Follow Rob on Twitter - @RobertEleveld
John C Stone III, Founder and CEO, Revenue Architects
John Stone is the founder and CEO of Revenue Architects – a services
firm that helps clients build innovation and new architectures for
revenue growth.
Prior to starting Revenue Architects, John was President of CrossTech
Partners, a digital marketing agency, and held leadership posts at PA
Consulting, Viant (digital business), AT&T and IBM.
Follow John on Twitter - @jcstone3
Page
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3. About
Op3fy
Optify delivers a simple digital marketing software suite for agencies. Our
complete cloud-based software eliminates the need for standalone tools and
empowers agency marketers to easily create and manage demand
generation programs across multiple websites, nurture prospects, prioritize
the best performing programs and streamline reporting of client results - all
from one login.
Optify, Inc
710 2nd Ave, Suite 840
Seattle, WA 98104
1 (206) 388-4234 (phone)
1 (877) 2-OPTIFY (toll-free)
1 (206) 787-1410 (fax)
Sales: sales@optify.net
Help: support@optify.net
Other Inquiries: info@optify.net
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4. Agenda
• Pricing
prerequisites
• Four
pricing
methods
• The
service
model
• Final
3ps
• Q&A
Page
4
How
to
Price
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Marke3ng
Services
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@op3fy
5. Poll
Ques3on
#1
• How
do
you
feel
about
your
current
pricing
?
Score
your
pricing
maturity
level:
0%
10%
20%
30%
40%
1. I’m
just
star3ng
and
not
sure
what
the
right
pricing
model
for
me
2. I’m
really
struggling
with
seTng
it
3. I’m
not
sure
if
I
have
it
nailed
4. I
think
it’s
okay,
could
use
some
adjustments
5. I
have
it
nailed
down
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5
How
to
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6. Pricing
Prerequisites
–
Cost
Structure
• Fixed
&
Variable
• Margins
• Create
a
baseline
blended
rate
Page
6
How
to
Price
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Marke3ng
Services
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@op3fy
7. Pricing
Prerequisites
–
Market
Condi3ons
• Market
prices
• Price
elas3city
• Differen3a3on
US
UK
Source:
h_p://www.seomoz.org/blog/seo-‐pricing-‐costs-‐of-‐services
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8. The
Four
Pricing
Methods
for
Your
Services
Descrip0on
Pros
Cons
Opportunity
Type
Time
&
Material
Fixed
Bid
Project
Retainer
Value-‐Based
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to
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9. Time
&
Material
Google
server
farm
(source:
VentureBeat)
Pros
Cons
Opportunity
Type
Your
firm
maintains
profitably
if
Client
may
begin
to
not
include
you
Any
project
lacking
3ght
defini3on
scope
increases,
or
the
scope
isn’t
in
key
conversa3ons.
Percep3on
or
deliverables.
Olen
clients
will
well
understood.
you
are
always
“on
the
clock”.
s3ll
want
at
least
an
es3mate.
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10. Fixed-‐Bid
Project
Pros
Cons
Opportunity
Type
Client
feels
they
can
budget
a
If
you
don’t
ac3vely
manage
Good
way
to
earn
trust
with
a
new
project,
so
they
olen
prefer
this
expecta3ons
and
scope
creep,
a
client
on
a
small
project,
or
a
type
of
method.
project
can
quickly
become
project
you
do
olen.
unprofitable.
General
rule:
20-‐30%
premium
for
fixed
bid
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Marke3ng
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11. Retainer
Pros
Cons
Opportunity
Type
Improved
cash-‐flow
visibility
and
Very
few,
except
that
you
may
Olen
proposed
aler
trust
resource
planning.
Clients
can
need
to
manage
client
expecta3ons
established
with
ini3al
project,
or
if
budget
a
consistent
number.
so
as
to
not
let
scope
of
services
you
have
well-‐defined
services
and
grow.
client
references
(professional
website,
case
studies,
published
pricing,
etc.).
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12. Value-‐Based
Pros
Cons
Opportunity
Type
Usually
much
higher
gross
margins.
Tougher
to
do
repeatedly
without
Ongoing
service
or
campaign
where
significant,
tangible
differen3a3on
replacement
cost
would
be
a
from
compe3tors
(defined
headcount
or
more.
deliverables,
specific
reports
and/or
(Note:
a
blended
team
could
do
that
insights).
too)
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to
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Marke3ng
Services
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@op3fy
13. The
Four
Pricing
Methods
for
Your
Services
Descrip0on
Pros
Cons
Opportunity
Type
Time
&
Material
Most
common
Your
firm
maintains
Client
may
begin
to
Any
project
lacking
services
billing
profitably
if
scope
not
include
you
in
key
3ght
defini3on
or
method
for
any
type
increases,
or
the
conversa3ons.
deliverables.
Olen
of
engagement.
scope
isn’t
well
Percep3on
you
are
clients
will
s3ll
want
understood.
always
“on
the
at
least
an
es3mate.
clock”.
Fixed
Bid
Project
Your
firm
commits
to
Client
feels
they
can
If
you
don’t
ac3vely
Good
way
to
earn
a
fixed
price.
Services
budget
a
project,
so
manage
expecta3ons
trust
with
a
new
firms
olen
build
a
they
olen
prefer
this
and
scope
creep,
a
client
on
a
small
20-‐30%
premium
in
method.
project
can
quickly
project,
or
a
type
of
bid
to
cover
risk.
become
unprofitable.
project
you
do
olen.
Retainer
A
fixed
monthly
or
Improved
cash-‐flow
Very
few,
except
that
Olen
proposed
aler
quarterly
fee
for
an
visibility
and
resource
you
may
need
to
trust
established
with
ongoing
service
or
planning.
Clients
can
manage
client
ini3al
project,
or
if
campaign.
budget
a
consistent
expecta3ons
so
as
to
you
have
well-‐
number.
not
let
scope
of
defined
services
and
services
grow.
client
references.
Value-‐Based
Pricing
a
service
Usually
much
higher
Tougher
to
do
Ongoing
service
or
based
on
gross
margins.
repeatedly
without
campaign
where
replacement
cost
or
significant,
tangible
replacement
cost
percep3on
of
value.
differen3a3on
from
would
be
a
compe3tors.
headcount
or
more.
Page
13
How
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Marke3ng
Services
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@op3fy
14. Poll
Ques3on
#2
• How
do
you
rate
your
service
delivery
process?
1. We’re
just
star3ng
and
don’t
have
a
process
in
place
2. We
have
some
internal
processes,
but
nothing
standardized
3. We
have
clear
internal
processes
for
delivering
our
service,
but
we
don’t
use
them
to
price
or
communicate
our
service
4. We
have
clear
and
communicated
process
that
our
customers
know
and
appreciate,
but
we
don’t
use
it
for
pricing
5. Our
delivery
process
and
method
is
used
both
internally
and
externally
and
is
the
core
of
our
service
1
2
3
4
5
15%
16%
15%
34%
20%
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How
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Marke3ng
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15. A
Vision
for
Service
Pricing
1. Our
services
are
standardized
and
we
deliver
them
effec3vely
and
efficiently.
2. Our
services
are
perceived
as
high
value
by
our
clients
and
experiencing
strong
demand
in
the
marketplace.
3. We
easily
scope
and
price
our
services
profitability
while
delivering
high
levels
of
client
sa3sfac3on.
The problem is that clients want the latest advantage and skills,
resources and methods constantly evolve!
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15
How
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16. So,
what’s
the
answer?
Service
Model
Solu0on
Services
Project
Services
SoluDon
offerings
that
have
a
defined
Custom
project
services
that
use
scope
and
standardized
pricing.
standard
phasing
and
methods.
A
service
model
helps
you
capture
client
value
and
adapt
to
a
rapidly
changing
marketplace.
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How
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17. Service
Model
Benefits
Sell
Be;er
Sa0sfy
Clients
Drive
Profitability
ü Clients
gain
ü Be_er
align
ü Teams
work
confidence
in
expecta3ons
more
efficiently
our
ability
to
ü Higher
quality
ü No
reinven3ng
deliver
deliverables
from
the
wheel
ü Demonstrate
consistent
process
ü Greater
reuse
services
and
ü Joint
teams
are
ü Lower
project
approach
clear
on
how
to
risk
ü Can
show
work
together
ü Feedback
loops
sample
for
constant
deliverables
evolu3on
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How
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Marke3ng
Services
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18. Building
an
effec3ve
Service
Model
• Solu3on
Services
§ Develop
a
services
hierarchy
aligned
with
agency
strategy
Solu3on
level
§ Define
specific
service
components,
scope
pricing
model
and
value
parameters
§ Align
skill
disciplines
to
service
architecture.
• Project
Services
§ Develop
standard
“Work
Architectures”
Engagement
level
§ Define
phase
entrance
/
exit
criteria
pricing
model
§ Develop
standard
ar3facts,
templates,
tools
and
deliverables.
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18
How
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19. Example
Solu0on
Services
Solu0on
Service
Example
Scope
Parameters
eMail
Marke3ng
Program
ü Number
of
emails
per
month
ü Level
of
crea3ve
ü Number
of
words
ü A-‐B
tes3ng
ü …
Lead
scoring
model
ü Number
of
lead
types
ü Tool
set
for
lead
scoring
ü Sales-‐marke3ng
alignment
process
ü MQL
vs
SQL
ü …
Blog
ü Number
of
words
White
Paper/
Premium
ü Technical
depth
Content
ü Graphics
and
visual
design
ü …
Social
Media
ü Number
of
channels
ü Follower
and
engagement
goals
ü Source
of
content
ü Approval
process
and
compliance
ü …
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How
to
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Marke3ng
Services
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@op3fy
20. Example
Project
Service
Model
1
2
3
4
PHASE ENVISION BLUEPRINT EXPERIENCE LAUNCH
Develop high-level Conduct analysis Conduct detailed Build, test, and
roadmap, prioritize & requirements visual, functional roll out the system
initiatives, & build gathering and technical
business case necessary for design
detailed design
BENEFITS Clearly defined—and Well-defined scope of Well-defined scope of Well-tested, production-
prioritized—initiative(s) functionality to design functionality to build ready, documented
system
Multi-phase roadmap Understanding of the Well understood—and
problem domain validated—design Trained users
Design foundation
KEY Conduct brainstorming Assess current Refine requirements Construct the system
ACTIVITIES workshop situation/capabilities
Design and usability Conduct unit,
Conduct market Understand audiences test features integration, and user-
assessment acceptance testing
Design technical
Conduct prioritization Determine creative architecture Write documentation
workshops (prioritize by strategy
Create prototypes and Plan rollout and
strategic objectives and
Define requirements design explorations transition
technical and operational
feasibilities) Create experience plan Create style guide Rollout system and train
users
Develop economic model Create launch plan
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20
How
to
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Digital
Marke3ng
Services
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@op3fy
21. Summary
• Services
change
con3nuously,
but
a
service
model
helps
inform
pricing
and
drive
efficiency
in
the
organiza3on
• Incorpora3ng
the
service
model
discussion
during
the
sales
process
improves
client
confidence
and
sets
expecta3ons
• Sa3sfied
clients
with
higher
quality
delivery
drives
client
reten3on
and
share
of
wallet
• Evolve
toward
the
vision
state
with
repeatable
service
delivery
and
facilitate
more
accurate
pricing.
Page
21
How
to
Price
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Digital
Marke3ng
Services
|
@op3fy
22. Addi3onal
Resources
• Op3fy
Pricing
Blog
Series:
Optify, Inc
§ h_p://www.op3fy.net/digital-‐marke3ng-‐agency/new-‐blog-‐ 710 2nd Ave, Suite 840
Seattle, WA 98104
series-‐how-‐to-‐price-‐your-‐digital-‐marke3ng-‐agency-‐services
1 (206) 388-4234 (phone)
§ h_p://www.op3fy.net/digital-‐marke3ng-‐agency/goldilocks-‐and-‐ 1 (877) 2-OPTIFY (toll-free)
the-‐agency-‐that-‐posted-‐its-‐pricing
1 (206) 787-1410 (fax)
§ h_p://www.op3fy.net/digital-‐marke3ng-‐agency/3-‐ways-‐digital-‐
marke3ng-‐agencies-‐can-‐use-‐pricing-‐as-‐a-‐compe33ve-‐advantage
Sales: sales@optify.net
Help: support@optify.net
• SEOmoz
SEO
agencies
pricing
study
–
Other Inquiries: info@optify.net
h_p://www.seomoz.org/blog/seo-‐pricing-‐costs-‐of-‐services
• Op3fy
Demo
–
h_p://www.op3fy.net/demo
• Free
trial
–
h_p://www.op3fy.net/sign-‐up
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