In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Learn the secrets of how B2B marketers are putting Google AdWords to work for them from Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc. In this webinar, Jeff coverx PPC marketing best practices, including how to:
- Reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Stretch small PPC budgets to the max and still reach business goals
- Craft a winning PPC strategy based on improving value and decreasing waste
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Learn the secrets of how B2B marketers are putting Google AdWords to work for them from Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc. In this webinar, Jeff coverx PPC marketing best practices, including how to:
- Reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Stretch small PPC budgets to the max and still reach business goals
- Craft a winning PPC strategy based on improving value and decreasing waste
Interaktywne internetowe show pokazujące życie w 4 akademikach. Marka Crunchips stała się naturalną częścią organizowanych tam imprez, zgodnie z hasłem "jest Crunchips, jest impreza!".
Terugblik Wikipedian-in-Residence en mogelijkheden met Wikipedia in 2015Olaf Janssen
De Koninklijke Bibliotheek en het Nationaal Archief zijn de eerste Nederlandse erfgoedinstellingen die een Wikipedian-in-Residence in huis hebben gehaald. Het afgelopen jaar heeft deze huiswikipediaan een brug gebouwd tussen de rijke collecties van de KB en het NA en het hergebruik van deze content op Wikipedia. Na een korte inleiding op de wereld achter Wikipedia laten Tim en Olaf zien hoe het project de kennis, vaardigheden en bewustwording over ‘Wiki en erfgoed’ binnen en buiten de instellingsmuren heeft vergroot en hoe de content van beide instellingen wereldwijd breder toegankelijk en herbruikbaar is gemaakt. Aan het einde blikken ze vooruit hoe de KB en het NA ook in 2015 met Wikipedia kunnen blijven samenwerken.
The Hospitality Roundtable (HRT) serves as a united voice for the hospitality and tourism industry to facilitate the promotion, coordination, and development of tourism in the Pensacola Bay Area. Monthly luncheons are held the third Tuesday of each month at various locations. Topics of discussion include upcoming community events, attracting more meetings and conventions, and tourism marketing and advertising strategies.
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Interaktywne internetowe show pokazujące życie w 4 akademikach. Marka Crunchips stała się naturalną częścią organizowanych tam imprez, zgodnie z hasłem "jest Crunchips, jest impreza!".
Terugblik Wikipedian-in-Residence en mogelijkheden met Wikipedia in 2015Olaf Janssen
De Koninklijke Bibliotheek en het Nationaal Archief zijn de eerste Nederlandse erfgoedinstellingen die een Wikipedian-in-Residence in huis hebben gehaald. Het afgelopen jaar heeft deze huiswikipediaan een brug gebouwd tussen de rijke collecties van de KB en het NA en het hergebruik van deze content op Wikipedia. Na een korte inleiding op de wereld achter Wikipedia laten Tim en Olaf zien hoe het project de kennis, vaardigheden en bewustwording over ‘Wiki en erfgoed’ binnen en buiten de instellingsmuren heeft vergroot en hoe de content van beide instellingen wereldwijd breder toegankelijk en herbruikbaar is gemaakt. Aan het einde blikken ze vooruit hoe de KB en het NA ook in 2015 met Wikipedia kunnen blijven samenwerken.
The Hospitality Roundtable (HRT) serves as a united voice for the hospitality and tourism industry to facilitate the promotion, coordination, and development of tourism in the Pensacola Bay Area. Monthly luncheons are held the third Tuesday of each month at various locations. Topics of discussion include upcoming community events, attracting more meetings and conventions, and tourism marketing and advertising strategies.
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Remind me again what those quarterly targets are really after… oh yeah, REVENUE! It’s inevitable, at some point the success of Marketing and Sales is measured by one metric, revenue growth. But surprisingly few organizations take the time to really explore the factors that truly influence growth in revenue.
You’ve probably heard of dozens and dozens of different marketing metrics that are “essential” to marketing and sales. Seems overwhelming - well, not exactly.
In fact, research over the last decade has actually identified a tiny handful of metrics that EVERY organization should be measuring to optimize the lead lifecycle (from lead to prospect to customer). How do we know? Well, Top Performing organizations that consistently achieve as high as 6x industry standard revenue growth are sharing their secrets.
Smarter digital engagement with advanced targeting final 10 03 12Phil Kemelor
Webinar: Learn how smarter use of analytics and targeting can simplify your digital marketing operations and ultimately lead to better outcomes with fewer resources …and less stress.
Advertising Online - Get More Bang for your BuckGrant Osborne
Presented at EMA Northern Fresh Breakfast, Auckland NZ on 10 June 2010.
- Top 10 Tips to mapping out your online advertising schedule
- Aligning your audience, call to action and conversion paths
- Costs, benefits and improving ROI
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
Overcoming the Seduction of Data - AlphaTerra Digital Marketing Conference - ...Vinoaj Vijeyakumaar
This talk was given at the AlphaTerra Digital Marketing Conference held on 20 Nov 2012 at Jakarta, Indonesia. The audience consisted of large advertisers who are new to digital marketing. In this talk I outline a 5-step process for setting up an actionable framework for measuring KPIs and goals. The aim is to have an outcome-driven strategy that is backed by a strong foundation of measurement. The role of the analyst is not to simply measure but to also take action based on the insights gleaned on the data. The actions taken should be aligned with meeting and exceeding the organization's strategic (not just marketing) objectives.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement?
- What has changed? And how does the SSL enhancement affect you?
- The rate of increase in “not provided” data over the past year
- What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
How to Generate More High-Quality Leads in Today's Buyer-Driven RealityOptify
Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today's business buyers turn to search and social networks to gather the essential information they need to make purchase decisions.
In order to generate high-quality leads for your sales team in this buyer-driven world, you must understand how buyers' needs have changed, produce content that meets those needs at every stage of the buying cycle, and make sure that content is available at their fingertips.
View this presentation to discover how to create relevant content that engages buyers and turns them into more quality leads for your sales team.
The companion webinar is available here http://marketingprofs.adobeconnect.com/p682g5p2uy8/
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.
Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...Optify
Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search.
The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. The Solution Search stage, a sub-stage of the Buyer Enablement stage, is where prospects are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.
Watch this webinar to learn:
- An overview of the Buyers’ Journey
- The importance of the Solution Search stage of the Buyers’ Journey
- How to balance your marketing through the Solution search stage
- How to choose the right marketing tactics to be on the top of the list
Read more at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Using Personas to Boost Online Marketing and SEOOptify
More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
Optify and search marketing now have partnered to host a free webcast on the use of personas in search marketing. The live webcast was led by Erez barak, VP of Products and Co-Founder at Optify, and Vanessa Fox, a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google. Following the presentation, both speakers participated in a live Q&A session gathered from the webinar attendees.
This webcast explored how to build and manage search personas to optimize your search marketing campaigns. Download this presentation to learn:
- What is a search persona?
- How to build a persona to reflect your user
- How to optimize your SEO using personas
Read more at: http://www.optify.net/webinars/search-personas-to-boost-search-marketing/
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
2. Agenda
• Op#fy’s
framework
for
lead
genera#on
campaigns
• Available
lead
genera#on
channels
• Planning
and
seJng
up
lead
genera#on
campaigns
• Execu#ng
lead
genera#on
campaigns
• Measure
and
report
on
campaigns
• Q&A
Page
2
Confiden#al
3. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
3
Confiden#al
4. Define
your
target
buyer
Loca#on
Industry
Your
On-‐Target
Profile
Title
Company
size
Page
4
Confiden#al
5. Where
is
your
target
audience?
• Search
terms
• Online
publica#ons
• Social
media
networks,
groups,
pages
• Online
events
• Offline
events
–
tradeshows,
networking
events
• In
your
database
Page
5
Confiden#al
7. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
7
Confiden#al
8. Set
goals
and
establish
baseline:
Understand
the
business
mechanics
Page
8
Confiden#al
9. Start
with
the
bodom
line
• What
is
the
average
sales
price
(ASP)?
• What
are
the
business
(revenue)
goals?
• How
many
deals
are
required
to
achieve
the
business
goals?
• How
long
is
the
sales
cycle?
• How
many
sales
reps?
Deals
-‐
$
Page
9
Confiden#al
10. Make
your
way
back
• What
is
the
win
rate?
• What
cons#tutes
as
an
Opportunity?
• Who
creates
opportuni#es?
• Do
opportuni#es
have
mul#ple
stages?
What
are
they?
• What
is
the
average
opportunity
age?
Opportuni#es
Deals
-‐
$
Page
10
Confiden#al
11. To
get
to
your
goals
• What
is
the
conversion
rate
between
leads
to
opportuni#es?
• Who’s
processing
the
leads?
Who
“owns”
leads?
• What
happens
with
new
leads?
• What
happens
to
new
leads
that
don’t
convert?
• How
fast
leads
are
processed?
Leads
Opportuni#es
Deals
-‐
$
Page
11
Confiden#al
12. And
understand
your
KPI’s
• What’s
the
visitor-‐lead
conversion
rate?
• Do
all
leads
Visitors
come
from
visitors?
• Where
do
most
visitors
Leads
come
from?
Opportuni#es
Deals
-‐
$
Page
12
Confiden#al
14. ROI
Calculator
hdp://www.op#fy.net/forms/inbound-‐marke#ng-‐roi-‐calculator
Page
14
Confiden#al
15. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
15
Confiden#al
16. Plan
and
setup
campaigns
• Find
your
on-‐target
leads
• Design
the
offers
• Set
up
campaigns
Page
16
Confiden#al
17. Where
is
your
target
audience?
• Search
terms
• Online
publica#ons
• Social
media
networks,
groups,
pages
• Online
events
• Offline
events
–
tradeshows,
networking
events
• In
your
database
Page
17
Confiden#al
18. The
Offer:
The
Essen#al
Guide
for
B2B
Lead
Genera#on
Campaigns
Page
18
Confiden#al
20. The
“Flow”
§ The
Essen#al
Guide
for
B2B
Lead
Genera#on
Guide
Offer
§ An
email
checklist
(one-‐pager)
§ URL:
Landing
pages
hdp://pages.op#fy.net/the-‐essen#al-‐guide-‐for-‐b2b-‐lead-‐genera#on-‐campaigns
Thank
you
page
§ hdp://www.op#fy.net/thanks-‐for-‐reques#ng-‐our-‐white-‐paper
Thank
you
email
§ Send
mass
email
to
all
leads
with
addi#onal
content
Campaign
§ Campaign
Name:
Lead-‐Gen-‐Campaign-‐Guide
Details
§ Campaign
ID
in
SFDC:
70180000000Qtma
Tagging
§ Via
Op#fy
Form
fields
§ No
form
Page
20
Confiden#al
21. Demand
Genera#on
-‐
Where
Do
Leads
Come
From?
Traffic
Inbound
Outbound
Search
Engines
PPC
Social
Media
Display
Press
coverage
Paid
directories
Men#ons,
links,
referrals
Retarge#ng
Viral
content
Social
Ads
Directories
Email
Core
Website
Blog
Purchased
Leads
Offline
Leads
Landing
Pages
Purchased
lists
Events
3rd
Party
Lead
Vendors
Referrals
Content
Syndica#on
Webinars
Website
Leads
Affiliates
CRM
Page
21
Confiden#al
22. Promo#on
checklist
for
new
offers
In-‐House
Promo?on
Op?ons
Include
in
Included
in
Notes
In-‐House
Promo?on
Op?ons
Campaign?
Campaign
Email
to
house
list
l(ist
(blast
or
segmented)
Email
to
house
blast
or
segmented)
✓
Uri
Home
page
promo
Home
page
promo
✓
Jen
Site-‐wide
banner,
thank
Other
website
page
promos
Other
website
page
promos
Uri
✓
you
pages
banner
Sales
team
promo#ons
Sales
team
promo#ons
Woody
✓
Social
mmedia
promo#ons
Social
edia
promo#ons
Jen
✓
Blog
post
Blog
post
Jeanede
✓
Add
as
resource
to
our
our
AppExchange
lis#ng
Add
as
resource
to
AppExchange
lis#ng
Jen
No
Add
as
offer
to
So
SEO
page
descrip#ons
(?)
Add
as
offer
t EO
page
descrip#ons
No
Social
arty
Promo?on
customers
to
share
these
offers?
3rd
P media
contest
for
Op?ons
No
3Content
romo?on
Op?ons
rd
Party
P syndica#on
Uri
Display
email
blast
3rd
party
Jeanede
No
3rd
party
webinars
Content
syndica#on
TBD
✓
If
needed
3Follow
email
blast
o
new
leads
(webinar
invita#on)
rd
party
up
email
t Uri
No
Find
a
list
3rd
party
webinars
✓
With
MP
Other
online
promo#ons?
?
Add
as
offer
to
PPC
campaign
No
Page
22
Confiden#al
23. Set
up
the
promo#ons
hdp://pages.op#fy.net/the-‐essen#al-‐guide-‐for-‐b2b-‐lead-‐genera#on-‐campaigns?op#fy_r=webinar&op#fy_rd=lead-‐gen-‐campaigns
Page
23
Confiden#al
24. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
24
Confiden#al
25. Execu#ng
the
campaigns
• Use
schedules
to
save
#me
and
control
the
lead
flow
• Define
and
manage
the
follow
up
process
• Monitor
performance
in
real
#me
• Track
overall
cost
Page
25
Confiden#al
26. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
26
Confiden#al
27. Deliver
leads
to
sales
• Lead
score
–
seJng
up
a
lead
score
built
on
indicators
that
sum
up
to
a
score
threshold
at
which
leads
are
transferred
to
your
sales
team
• CRM
Integra#on
• Lead
Alerts
–
Email
and
Dashboard
• Daily
email
• Export
&
Import
Page
27
Confiden#al
28. The
B2B
Marke#ng
Loop
Define
the
buyer
profile
Measure,
report,
refine
and
start
Set
goals
and
over
establish
baseline
Deliver
on-‐target
Plan
and
set
up
leads
to
sales
campaigns
Execute
campaigns
Page
28
Confiden#al