During our journey of 14 years, we have worked with many clients from different industry verticals. Today, we can share a case study that shows how we have generate 300% more leads for a home appliance repairing company in Kolkata (Cyborg Services) using Google Search Ads. A complete guide. Consult for a free strategy consultation

1. Google Ads - Your Revenue Partner
ROI $2.5 for every $1 you spend

2. The problem statement
Company
Cyborg Services - A
home appliance repairing
company in Kolkata
Context
Was looking for leads for
potential customers who
are looking for home
appliances repairing
Problem statement
Justdial, Sulekha couldn’t
provide relevant and
quality leads, resulting is
very low conversion.
Another issue, same lead
was shared with other
companies too

3. Challenges deep-dive
Challenge 1
Bad Website Structure
Their existing website
was in very bad shape.
Non-mobile friendly
design, SSL failed, slow
loading
Challenge 2
Quality Lead
They wanted quality
leads for a better
conversion and less
marketing budget
Challenge 3
Company Reputation
They digital reputation of
the customer was a big
issue that could be
impacting the
conversion.

4. Solution
They wanted our professional
help to overcome this situation
and generate quality leads
As a professional marketing agency
with 11+ years of experience, we
wanted to provide result-oriented
solution keeping in mind their low
marketing budget.
We went for digital marketing mix
and started with Google Ads - A
platform you can depend on for
instant lead generation

5. Implementation

6. Step 1
Started with a new
mobile responsive and
interactive website
Step 2
Planned their marketing
strategy keeping their
budget in mind
Step 3
Google adword setup
& campaign research
Step 4
Started with Google
search ad targeting
few services first
Step 5
Second day onwards,
they were getting
quality leads &
conversion

7. The process
Requirements
Understood their
need
Marketing Plan
Strategy &
planning
Google Ads
Adwords setup
Organic/Inbound
SEO & content
Reputation
Improved their
reviews
Research
Identified
competitors
Budget Planning
Media spending
Monitoring
Reporting &
optimization

8. Result
300% growth in terms of leads
max growth