1. INBOUND MARKETING OVERVIEW
BuildingTraffic, Leads, and Customers by Attracting and Nurturing

2. WHAT IS INBOUND MARKETING?

3. INBOUND MARKETING METHODOLOGY

4. WHY INBOUND MARKETING?

5. BUILDING A CAMPAIGN
VISUALIZEAN OFFERTO GIVEYOUR LEADS, PROSPECTSOR CUSTOMERS

6. BUILDING A CAMPAIGN
CREATEA LANDING PAGETO ADVERTISEOFFER

7. BUILDING A CAMPAIGN
CREATEA CALLTO ACTIONTHAT LINKSTO LANDING PAGE

8. BUILDING A CAMPAIGN
CREATE CONTENTTHAT IS ONTHETOPIC OFTHE OFFER

9. BUILDING A CAMPAIGN
OPTIMIZE CONTENT WITH LONG-TAIL KEYWORDS FOR RANKING IN SEARCH ENGINES

10. BUILDING A CAMPAIGN
PROMOTE CONTENT AND LANDING PAGES IN SOCIAL MEDIA AND PAID SEARCH

11. BUILDING A CAMPAIGN
USE DRIP EMAIL CAMPAIGNSTO NURTURE LEADS FROM OFFERS

12. BUILDING A CAMPAIGN
USE MEASURMENT & ANALYTICSTO REFINE AND EXPAND

13. BUILDING A CAMPAIGN
MEASURE ALL CAMPAIGN ELEMENTS
Landing Pages
• Conversion Rate =
• Total Submissions =
• New Leads =
• Customers =
Call to Action Buttons
• Views to Clicks Rate =
• Clicks to Submissions Rate =
• Views to Submissions Rate =
Lead Nurturing Emails
• Opens =
• Open Rate =
• ClickThrough Rate =
• Reconversions =
• Customers =
Email Blasts
• Opens =
• Open Rate =
• ClickThrough Rate =
• Reconversions =
• Customers =
Blog Posts
• PageViews =
• Inbound Links =
• Leads =
• Customers =
Social Media Posts
• Clicks =
• Shares / Retweets =
• Leads =
• Customers =

14. BUILDING A CAMPAIGN
SUMMARY
Targeted Offers Generate Leads, Prospects & Customers.
Landing Page & Call To Actions Promote the Offer.
Automated Emails Guarantee Follow Up with Contacts.
Email Blasts Advertises Offer to Existing Contacts.
Content Attracts Organic and Social Media Traffic.
Social Media Scheduling Promotes Offer and BContent.
Analytics Measure, Analyze and Improve Each Campaign Element.
MoreTraffic
More Leads
More Customers
Measure & Analyze

15. WHAT IS GALILEOTECH MEDIA?
An Firm that Specializes in Servicing In-House
Agencies and Marketing Directors
 We help improve search engine rankings with better keyword research from experienced
keyword scientists and a database of contextual qualifiers.To improve rankings, we also
provide better SEO content from a network of agency-vetted copywriters with SEO
experience.
 We help improve customer engagement metrics by a keen understanding of demand-
generation content that works.
 We understand how to build a process around content and keyword research to manage
it better, and to scale it globally.
 We focus on controlling budget by giving agency-vetted free-lance talent lots of volume,
and getting discounted rates.We keep our overhead low by keeping our infrastructure
virtual, enabling us to add a project management layer that insulates our clients from
personnel changes.
 We build technology and processes to integrate with client systems, so that client
personnel can focus more on getting things done instead of administration. We
customize our billing to meet the internal requirements of our clients.

16. WHY GALILEOTECH MEDIA?
Why Work With Galileo?
 In 2014, 58% of Fortune 500 companies have in-house
agencies, which is our central point of focus
 Growth of 16 points since 2008 – and on the rise!
 We’ve honed our skills in the most competitive market
in the known universe: NewYork City
 As they say, “if you can make it here, you’ll make it
anywhere”….
 Galileo puts the best talent available in the market to
work for you
 We serve as an efficient extension of your own in-house
team, whenever you need extra help for marketing,
technology, and more

17. FINALTHOUGHTS ON INBOUND
MARKETING
Don’t get lost in the myriad of Internet Marketing tactics.
Connect with target audiences through a strategic Inbound Marketing Campaign.
• Our flexible approach makes it easy to get
started.
• We can work project based or retainer based.
• We can create strategy or execute yours.
• We can put together a proposal with our initial
recommendations, and go from there!