Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today's business buyers turn to search and social networks to gather the essential information they need to make purchase decisions.
In order to generate high-quality leads for your sales team in this buyer-driven world, you must understand how buyers' needs have changed, produce content that meets those needs at every stage of the buying cycle, and make sure that content is available at their fingertips.
View this presentation to discover how to create relevant content that engages buyers and turns them into more quality leads for your sales team.
The companion webinar is available here http://marketingprofs.adobeconnect.com/p682g5p2uy8/
Using Social Behaviours as part of B2B lead generationJohn Watton
Social media presents new opportunities for customer engagement and lead generation. But to get it right requires a whole bunch of new skills that are both creative and process oriented. Find out how a behavioural marketing approach to lead generation will net amazing results, and how social media can be a key tool in a multi-channel lead generation strategy.
A Pecha Kucha sessions - 6 mins and 20 slides, on how data should be at the heart of your marketing - before you start to think about message and channels, think about data
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...Olaf Janssen
Deze presentatie laat kansen en mogelijkheden zien voor openbare bibliotheken om samen te werken met Wikipedia. Aan de hand van de afbakening "Monumenten in de gemeente Oosterhout" worden een aantal concrete activiteiten getoond die een openbare bibliotheek kan organiseren om meer en betere informatie (over de Oosterhoutse monumenten) op Wikipeia te krijgen. Sleutelwoorden hierbij zijn publieksparticipatie en co-creatie
Presentatie gegeven tijdens de kick-off-bijeenkomst van het project 'Wikipedia in de openbare-bibliotheek' op 7 juli 2015 in Utrecht
Achtergrond: https://www.kb.nl/ob/collecties/collectie-nederland-context-en-cocreatie/wikipedia-in-de-openbare-bibliotheek
Ook beschikbaar op Wikimedia Commons: https://commons.wikimedia.org/w/index.php?title=File:Case_study_Samenwerking_Wikipedia_met_de_Openbare_Bibliotheek_Oosterhout_%28Theek5%29.pdf
Esta palestra pretende dar uma geral sobre Geoweb e mostrar o que um desenvolvedor php precisa saber para trabalhar com aplicativos que utilizam recursos de geolocalização.
Using Social Behaviours as part of B2B lead generationJohn Watton
Social media presents new opportunities for customer engagement and lead generation. But to get it right requires a whole bunch of new skills that are both creative and process oriented. Find out how a behavioural marketing approach to lead generation will net amazing results, and how social media can be a key tool in a multi-channel lead generation strategy.
A Pecha Kucha sessions - 6 mins and 20 slides, on how data should be at the heart of your marketing - before you start to think about message and channels, think about data
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...Olaf Janssen
Deze presentatie laat kansen en mogelijkheden zien voor openbare bibliotheken om samen te werken met Wikipedia. Aan de hand van de afbakening "Monumenten in de gemeente Oosterhout" worden een aantal concrete activiteiten getoond die een openbare bibliotheek kan organiseren om meer en betere informatie (over de Oosterhoutse monumenten) op Wikipeia te krijgen. Sleutelwoorden hierbij zijn publieksparticipatie en co-creatie
Presentatie gegeven tijdens de kick-off-bijeenkomst van het project 'Wikipedia in de openbare-bibliotheek' op 7 juli 2015 in Utrecht
Achtergrond: https://www.kb.nl/ob/collecties/collectie-nederland-context-en-cocreatie/wikipedia-in-de-openbare-bibliotheek
Ook beschikbaar op Wikimedia Commons: https://commons.wikimedia.org/w/index.php?title=File:Case_study_Samenwerking_Wikipedia_met_de_Openbare_Bibliotheek_Oosterhout_%28Theek5%29.pdf
Esta palestra pretende dar uma geral sobre Geoweb e mostrar o que um desenvolvedor php precisa saber para trabalhar com aplicativos que utilizam recursos de geolocalização.
Using mobile phones to enhance interaction in didactic teaching approaches Dick Ng'ambi
This paper was presented at the 6th International Conference on e-Learning (ICEL) held at the British Columbia University, Okanagan, Kelowna: 27-28 June, 2011
presentazione Touchword: applicazione per tavolo interattivo.
V. Ceriali, M. Fumagalli, D. Pontieri, A. Rogora
Design dell'interazione 09/10 - Università degli studi Milano Bicocca
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
Marketing Strategies with 3-D Content MappingPardot
Join Micky Long (Vice President & Practice Director - Lead Nurturing, Arketi Group) and Derek Grant (Sr. Vice President of Sales at Pardot, An ExactTarget® Company), as they give us an in-depth view of how to use 3-D Content Mapping to increase market reach and show us how to put it all into action.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
Using mobile phones to enhance interaction in didactic teaching approaches Dick Ng'ambi
This paper was presented at the 6th International Conference on e-Learning (ICEL) held at the British Columbia University, Okanagan, Kelowna: 27-28 June, 2011
presentazione Touchword: applicazione per tavolo interattivo.
V. Ceriali, M. Fumagalli, D. Pontieri, A. Rogora
Design dell'interazione 09/10 - Università degli studi Milano Bicocca
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
Marketing Strategies with 3-D Content MappingPardot
Join Micky Long (Vice President & Practice Director - Lead Nurturing, Arketi Group) and Derek Grant (Sr. Vice President of Sales at Pardot, An ExactTarget® Company), as they give us an in-depth view of how to use 3-D Content Mapping to increase market reach and show us how to put it all into action.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
2014 Customer Loyalty ASEAN Conference: Lassu (lassuloyalty.com)Jim D Griffin
Jim Griffin discusses three levels of maturity in customer loyalty marketing. He then presents the results of a cross-sectional household survey in the Philippines, concluding with two case studies that illustrate customer loyalty marketing at a cross-roads between mediocrity and excellence. Jim is the founder of Lassu (lassuloyalty.com). He has helped dozens of clients and programs across multiple verticals, including healthcare, travel, retail, telecommunications, banking and business-to-business.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com |
Outlines what is required to create value for customers at each stage of the customer journey and how doing so increases ROI.
| www.spicecatalyst.com |
Health Care Analytics: NAMA Health Care SIG Nov 2012NAMA
The November 2012 Nashville AMA Health Care SIG heard from three health care marketers on the value of analytics in their work. Paula Milam moderated the panel: Fred Menko, AVP of Marketing Communications at Amsurg; Merry Beth Ward, health care marketing consultant; and Lee Weinreb, VP of Strategic Communications and Program Development at Care to Care.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Optify webinar: 5 New Services Every Agency Can Offer TomorrowOptify
Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Read this presentation to learn about 5 new services every agency can start offering tomorrow.
Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.
In this webcast, Barry Schwartz, Executive Editor of Search Engine Roundtable and Zack Okun, Director of Product Management at Optify explored the impact of Google’s SSL enhancement, which has led to the increased amount of “not provided” organic visit referral data. Using data trends from over 400 websites both speakers shared practical tips on how to manage the effect of the missing keyword information so your SEO campaigns stay moving in the right direction.
Read this presentation and learn:
- What is Google’s SSL enhancement?
- What has changed? And how does the SSL enhancement affect you?
- The rate of increase in “not provided” data over the past year
- What is the best course of action after the enhancement to improve your SEO?
Watch the full webinar here http://www.optify.net/?page_id=40586&preview=true
Optify Best Practices - Lead Generation CampaignsOptify
In this presentation:
- Optify’s framework for lead generation campaigns
- Available lead generation channels
- Planning and setting up lead generation campaigns
- Executing lead generation campaigns
- Measure and report on campaigns
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
The world of B2B marketing is filled with unsung heroes. These marketing athletes are hard-working individuals who rely on all available tools and channels to fuel their organizations’ growth. In one day, they can deftly switch from keyword research to landing page design, from writing ad copy to campaign analytics, from strategic planning to coding emails. It’s time to recognize these all-around marketing superstars.
But what makes marketing athletes so successful? What tools do they use? How do they spend their time? What can other B2B marketers learn from them? A first-of-its-kind marketing athlete survey helps answer these questions.
In this webinar you’ll learn:
- What makes marketing athletes successful and how you can replicate success in your organization.
- How marketing athletes divide up their time.
- The tools and resources used to get the job done.
- The challenges they face as they strive to meet even more demanding goals.
Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.
Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/
[Webinar Slides] Align Your Marketing Mix to Your Buyers’ Journey: Solution S...Optify
Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search.
The Buyers Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers. The Solution Search stage, a sub-stage of the Buyer Enablement stage, is where prospects are starting to research solutions, offering you the opportunity to be first in their mind. Companies that want to be included in the short list of alternative solutions must know how to market during this stage and what marketing tactics to use.
Watch this webinar to learn:
- An overview of the Buyers’ Journey
- The importance of the Solution Search stage of the Buyers’ Journey
- How to balance your marketing through the Solution search stage
- How to choose the right marketing tactics to be on the top of the list
Read more at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
Using Personas to Boost Online Marketing and SEOOptify
More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.
Optify and search marketing now have partnered to host a free webcast on the use of personas in search marketing. The live webcast was led by Erez barak, VP of Products and Co-Founder at Optify, and Vanessa Fox, a contributing editor to Search Engine Land and author of the book Marketing in the Age of Google. Following the presentation, both speakers participated in a live Q&A session gathered from the webinar attendees.
This webcast explored how to build and manage search personas to optimize your search marketing campaigns. Download this presentation to learn:
- What is a search persona?
- How to build a persona to reflect your user
- How to optimize your SEO using personas
Read more at: http://www.optify.net/webinars/search-personas-to-boost-search-marketing/
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
1. How to Generate More High-Quality Leads in
Today's Buyer-Driven Reality
PRESENTERS:
CARLOS
HIDALGO,
URI
BAR-‐JOSEPH
SPONSOR:
OPTIFY,
WHEN:
TUE.,
NOV
27,
2012
1PM
ET
(10AM
PT)
LENGTH:
60
MIN
2. Carlos Hidalgo, CEO, Annuitas Group
Carlos has helped clients identify over $700 million of
potential revenue by developing and implementing lead
management processes. Carlos is also the executive director
and co-founder of The Marketing Automation Institute, the
premier marketing automation community end-users that
provides the highest level of vendor neutral curriculum,
training and certification.
Follow Carlos
@cahidalgo
Page
2
3. Uri Bar-Joseph, Director of Marketing, Optify
Uri heads up lead generation efforts and manages the
inside sales function at Optify. He excels at using the latest
internet technology to help his team generate and close
more leads.
Uri exemplifies what it is to be a B2B marketer in today’s
buyer-driven economy and pushes tools and programs to
their limits to achieve outstanding results.
Follow Uri
@uribarjoseph
www.linkedin.com/in/uribarjoseph
#LeadIntel
Page
3
4. Snapshot of Today’s B2B Buyer
• 70+% Engaged socially
• 78% begin their purchase by doing an
online search
• 57% engage sales after initial research
• Average buyer checks at least 10 different
sources before buying
• 85% of Customers self-manage buying –
by 2020 via Gartner
Source:
Eloqua,
Gartner,
DemandGen
Report
Page
4
6. Today’s Buyers Go Online
Source:
Enquiro,
“Integrated
Persuasion:
Online
and
Offline
Page
6
7. The Need for Buyer Engagement
Average
B2B
Ini2al
Lead
Break-‐down
17.50%
Discard
/
disqualified
12.50%
Sales-‐ready
now
Longer-‐term
opportunity
/
worth
nurturing
70%
Source: MarketingSherpa
Page
7
8. It’s More Than Technology
“Too many B2B marketers head down the
automation path to solve a tactical
problem and as a result do not experience
the full potential that these platforms
deliver. They are held back because they
don’t have the right lead management
process in place, the right contact
information in their database, the right
content for engaging buyers, or the right
skill sets . . .”
“B2B
Marketers
Must
BeBer
Prepare
For
MarkeDng
AutomaDon”,
Forrester
Research,
Inc.
2011
Page
8
10. Beginning of Effective Nurturing: Buyer
Personas
• What is a persona?
§ A short bio of the typical customer
o Account Level
o Functional Level
§ Person description (not job description)
§ Includes Information on
o Buyers Background
o Daily Activities
o Current Solutions to Problem
o What’s important to this Buyer
o Challenges
• Why is a persona important?
§ Cannot have a conversation if you don’t know who you are
communicating with
§ Help you to understand exactly who you are nurturing and what
content will be valuable to them
Page
10
11. Understanding Your Buyer
Manager
Director/Sr.
Director
Vice
–
President
CxO
Func2on
Func2on
Func2on
Buyer
Background
Daily
AcNvity
Challenges
SoluNons
to
Challenges
Compelling
Event
Page
11
12. The Buyer Journey
• The path a buyer takes to purchase
§ Mapping the key steps to purchase
§ Integrating with the buyer persona(s)
§ Various steps in the buyers journey:
o Awareness
o Interest
o Evaluation
o Purchase
• Understanding the buyer journey
will guide the content & offer
development
• Enables sales to engage at the right
time
Page
12
13. Offers Defined
• An offer is content that is of value to visitor/prospect that they are willing to
exchange their contact details to access it
• Different offers will be more/less effective depending on the buyers
relationship with NCR and their place in the buying journey
• Offers can be used across multiple channels:
§ Web – Video, Print, Infographic
§ Email
§ Social Media
§ Mobile
§ Call center
§ Offline: Direct mail, advertising, events
Page
13
14. Quality Counts!
• Good offers can should a long shelf
life
§ Offers should be usable for a minimum
of 3 months and should be used longer
• Offers & Content can be repurposed
for different campaigns and channels
(Rule of 4)
• Offers should be developed for a
specific persona(s)
Page
14
20. Translating intelligence into an actionable marketing
plan
Define
the
buyer
profile
Measure,
report,
Set
goals
and
refine
and
start
establish
baseline
over
Plan,
set
up
and
Deliver
on-‐target
execute
campaigns
leads
to
sales
Page
20
21. Translating intelligence into an actionable marketing
plan
Define
the
buyer
profile
Measure,
report,
Set
goals
and
refine
and
start
establish
baseline
over
Plan,
set
up
and
p
xecute
Plan,
set
u e and
Deliver
on-‐target
execute
campaigns
campaigns
leads
to
sales
Page
21
22. Set it up for tracking and Analysis
• Know what you want to measure
• Create the framework
• Make sure data flows
• Test the process
Page
22
23. Technical details for each offer
Campaign
§ Campaign
Name:
Details
§ Campaign
ID:
§ Filter
based
on
profile
Lead
Scoring
§ Score
based
on
behavior
§ Source:
“source_name”
Tagging
§ Campaign
Name:
“campaign_name”
§ Details:
Include
in
form
§ Minimum
necessary
Form
fields
§ Include
fields
necessary
for
follow
up
and
segmentaNon
§ Hidden
fields
for
data
Page
23
24. Set it up for tracking and Analysis
Leads
Quality
Leads
(conversion
rate)
Opportuni2es
Budget/Cost
CPO
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Channel
Breakdown
PPC
50
6%
3
$2,500
$833
Content
Syndica2on
200
8%
16
$5,000
$312
Display
100
5%
5
$3,000
$600
Social
Media
350
5%
18
$4,200
$233
Organic
Search
10
30%
3
$500
$167
Total
710
6.3%
45
$15,200
$337
Content
Breakdown
Offer
#1
200
10%
20
$6,000
$300
Offer
#2
260
5%
13
$3,900
$300
Offer
#3
250
5%
12
$5,300
$441
Total
710
6.3%
45
$15,200
$337
Persona
Profile
#1
350
6.3%
22
Profile
#2
360
6.3%
23
Total
710
6.3%
45
Page
24
26. Translating intelligence into an actionable marketing
plan
Set
goals
and
establish
baseline
Measure,
report,
Define
the
buyer
refine
and
start
profile
over
Deliver
on-‐ Plan,
set
up
and
target
lo
sales
to
leads
t eads
Deliver
on-‐target
execute
campaigns
sales
Page
26
27. Deliver leads to sales – 4 methods
• Lead score – setting up a lead score built on
indicators that sum up to a score threshold at which
leads are transferred to your sales team
✔
• Lead qualifiers – using human touch to qualify
leads with a defined checklist process that is used to
determine if a lead is ready or not
✔
• Self qualifying – use form questions and offers that
leads can use to self-qualify and identify themselves
as sales-ready
✔
• Self-serve process – build your online purchase
process as a complete self-serve process. This
basically eliminates the need for a sales team in the ✔
purchase process and puts all the burden of new-
business revenue on you
Page
27
28. Deliver leads to sales:
Filter on profile, score on behavior
Page
28
30. Enable Sales to prioritize and focus
Here’s
an
example
of
a
Daily
Email
from
OpDfy
Page
30
31. Translating intelligence into an actionable marketing
plan
Define
the
buyer
profile
Measure,
rreport,
Measure,
eport,
Set
goals
and
refine
aand
start
refine
nd
start
over
establish
baseline
over
Plan,
set
up
and
Deliver
on-‐target
execute
campaigns
leads
to
sales
Page
31
32. Let the data “flow” into your framework
Leads
Quality
Leads
(conversion
rate)
Opportuni2es
Budget/Cost
CPO
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Channel
Breakdown
PPC
50
55
6%
3.6%
3
2
$2,500
$2,500
$833
$1,250
Content
Syndica2on
200
200
8%
7.5%
16
15
$5,000
$5,000
$312
$333
Display
100
120
5%
5.8%
5
7
$3,000
$3,000
$600
$428
Social
Media
350
460
5%
4.8%
18
22
$4,200
$4,200
$233
$190
Organic
Search
10
15
30%
33%
3
5
$500
$500
$167
$100
Total
710
850
6.3%
6%
45
51
$15,200
$15,200
$337
$298
Content
Breakdown
Offer
#1
200
150
10%
10%
20
15
$6,000
$6,000
$300
$400
Offer
#2
260
350
5%
4.5%
13
16
$3,900
$3,900
$300
$243
Offer
#3
250
350
5%
8%
12
20
$5,300
$5,300
$441
$265
Total
710
850
6.3%
6%
45
51
$15,200
$15,200
$337
$298
Persona
Profile
#1
350
550
6.3%
5.2%
22
29
Profile
#2
360
300
6.3%
7.3%
23
22
Total
710
850
6.3%
6%
45
51
Page
32
33. Let the data “flow” into your framework
Leads
Quality
Leads
(conversion
rate)
Opportuni2es
Budget/Cost
CPO
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Plan
Actual
Channel
Breakdown
PPC
50
55
6%
3.6%
3
2
$2,500
$2,500
$833
$1,250
Content
Syndica2on
200
200
8%
7.5%
16
15
$5,000
$5,000
$312
$333
Display
100
120
5%
5.8%
5
7
$3,000
$3,000
$600
$428
Social
Media
350
460
5%
4.8%
18
22
$4,200
$4,200
$233
$190
Organic
Search
10
15
30%
33%
3
5
$500
$500
$167
$100
Total
710
850
6.3%
6%
45
51
$15,200
$15,200
$337
$298
Content
Breakdown
Offer
#1
200
150
10%
10%
20
15
$6,000
$6,000
$300
$400
Offer
#2
260
350
5%
4.5%
13
16
$3,900
$3,900
$300
$243
Offer
#3
250
350
5%
8%
12
20
$5,300
$5,300
$441
$265
Total
710
850
6.3%
6%
45
51
$15,200
$15,200
$337
$298
Persona
Profile
#1
350
550
6.3%
5.2%
22
29
Profile
#2
360
300
6.3%
7.3%
23
22
Total
710
850
6.3%
6%
45
51
Page
33
34. Key takeaways
• Successful demand generation program must be buyer-centric
Technology is an enabler--it is not enough in and of itself.
• There is more than one buyer--make sure you understand the roles of
each and message to them
• Know what data you want to collect
• Set up your campaigns to collect that data
• Be open to what you will find
Page
34
35. Contact Us
Optify – www.optify.net
Uri Bar-Joseph
uri@optify.net
206-388-4234
Twitter: @uribarjoseph
The Annuitas Group - www.annuitas.com
Carlos Hidalgo
carloshidalgo@annuitas.com
719-966-7548
Twitter: @cahidalgo
Page
35