The document outlines the importance of businesses prioritizing social and environmental impact, noting that a significant percentage of consumers and employees are willing to engage with brands that demonstrate commitment to these values. It describes a structured process for evaluating impact, creating new communication strategies, and implementing changes to improve both internal and external perceptions of a company. Additionally, it emphasizes the future of consumerism being rooted in positivity, advocating for long-term thinking in business practices to enhance brand reputation and revenue.

1. Create Impact.
Leave Legacy.
Impact Communications Proposal

2. Introduction
In this document I will outline the considerations that you as a business
should be making to your social and environmental impact.
Here are some key statistics that show this isn’t just something we should
‘get to when we can’ but why this should absolutely be a priority:

3. 1
55% of global consumers willing to pay extra for
products and services from companies committed to
positive social and environmental impact up 10% from
2011 – Nielsen 2014 Doing Well by Doing Good
CONSUMERS WILL PAY MORE
2
42% of North American consumers willing to pay extra
for products and services from companies committed
to positive social and environmental impact up 7% from
2011 – Nielsen 2014 Doing Well by Doing Good
THE US IS A BIG PART
3
1/3 rd of consumers (33%) are now choosing to buy
from brands they believe are doing social or
environmental good. – unilever international study
2016
CONSUMERS WANT BRANDS THEY BELIEVE IN
Consumer Behaviour

4. 51% won’t work for a company that doesn’t have strong
social and environmental commitments- 2016 Cone
Communications Employee Engagement Study
EMPLOYEES WANT SHARED VALUES
Employee advocacy increases with societal issue
engagement. 82% of employees at a company involved in
a broader societal cause would recommend company as an
employer compared to 57% of employees at a company
not involved. – Edelman Trust Barometer 2016
CARING BUILDS LOYALTY
93% of employees surveyed want to work for a company that
cares about them as an individual- 2016 Cone Communications
Employee Engagement Study
EMPLOYEES WANT TO FEEL CARED FOR
Employee Engagement

5. The CC Impact Process

6. Process Overview
ANALYSE MATERIALITY PLAN INTERNAL EXTERNAL
Complete a 3 Step
process of evaluation
- Environmental
- Social
- Human
MEASURE THE
IMPACT
Using surveys we
analyse the needs of all
stakeholders and agree
new targets and
changes
AGREE THE
CHANGES
Set a plan of action to
hit the new Impact
Targets and create a
new communication
strategy
CREATE A PLAN OF
ACTION
Create the necessary
internal
communication to
ensure buy in through
the company
CREATE THE
INTERNAL COMMS
Create brand new
external creative
campaigns to use new
comms to add revenue
CREATE THE
EXTERNAL COMMS

7. Through a series of surveys we will contact all stake
holders and analyse how they see their relationship
with the company across the following:
- Personal Relationships
- Support Network
- Civic Engagement
- Trust
SOCIAL CAPITAL
We will complete a Carbon
Footprint analyse and provide
you with a way to offset that
early on
ENVIRONMENTAL CAPITAL
We will collate the data and
provide a simple overview for
leadership
PRESENTATION
We will use a combination of
the employee surveys as well as
looking at key metrics such as :
- Investment Per Employee
- Output Per Employee
HUMAN CAPITAL
Analyse

8. CUSTOMERS
PARTNERS
COMMUNITY
SUPPLIERS
LEADERSHIP TEAM
TEAM LEADERS
EMPLOYEES
GOVERNMENT
EXECUTIVE TEAM
A potentially complicated process made easy.
Here we will agree a set way of analysing the
impact of your business and then we will rate the
issues against the largest positive impact vs
stakeholder desire.
MATERIALITY ANALYSIS
Materiality
This gives us a true perspective on
where to drive change for the good
of the planet and the business
combined

9. Using all the available data we will
work with the leadership team to set
new targets and best practices for the
company.
ANALYSE THE DATA
Create a plan for the internal
communications making sure
everyone is bought in on the changes.
SET THE INTERNAL PLAN
Create a plan for external
communication including new
marketing campaigns to further the
brand reputation and increase sales
SET THE EXTERNAL PLAN
Plan

10. Internal
We know already that employees and internal stakeholders understanding your values as a business are important so the next step is to find the optimal way of
communicating ongoing changes and data so that everyone can celebrate together. Some ideas are:
- Internal newsletter dedicated to Social & Environmental Impact
- Support of employee Charitable efforts
- Company wide Charitable efforts
INTERNAL COMMUNICATION CONSIDERATIONS
- New guidelines for all staff (recycling, energy efficiency etc)
- Guidelines for new staff members with Impact as a key
- Guidelines for choosing suppliers and utilities

11. External
The irony of considering your Social and Environmental impact is that a lot of decisions with negative
impact are based on saving time or money - trying to grow the company.
We now know that the future of consumerism is based in positivity and while short term thinking may
have got you where you are it's now your duty to think long term and turn all of this amazing work you
are doing on the inside into more sales and revenue from the outside.
Taking our extensive experience in Digital Advertising we can create campaigns that work with
minimal impact on the environment and while putting Social Impact at the top of our priority list.
We focus on the following main sections of Digital Marketing:
- Content Marketing - PR
- Email Marketing - Measurement & Analytics
- Pay Per Click - Strategy
- Web Design
TURN THE POSITIVE IMPACT INTO REVENUE

12. About Conscious Creatives

13. Our Social Impact
When you work with us as well there are three big things happening:
1. The Buy1Give1 Scheme - https://www.b1g1.com/businessforgood/
When you work with us you will be empowering us to help local charities on the ground doing real work
2. Education in Cambodia
We have teamed up with our own Charity Partner in Cambodia where volunteers spend up to 6 months teaching English and
empowering young people to make a future for themselves
3. B-Corporation - https://www.bcorporation.net/
Next year we are fully committed to legalising our practice into a B-Corporation. We have just made the move to a Limited
Company, which represents 50% of the way there. It’s not cheap but it’s always been our aim.
If you want to feel good about how much money you are making then know it’s going directly to empowering a better global
economy and kicking poverty right in the nut sack!

14. Our Mission & Values
To Stand With Socially & Environmentally Accountable Business,
Co-Creating A Better Future & Dominating The Global Markets
Create Positive Social Change
Doing The Right Is Always The Right Thing To Do
Create A Culture Of Open & Honest Communication
Have A Kind Heart Towards All Work & Challenges
Mission Statement
Core Values

15. Our Work
Cory Muscara is one of the worlds
leading Mindfulness Teachers and has
been all over the world studying and
practicing Mindfulness techniques,
including 6 months as a monk.
We wanted to help him meet his
personal goals of creating a huge Social
Impact of delivering Mindfulness best
practices to people every day while
maintaining the smallest of
Environmental Impacts possible.
With research and compromise we
found a solution we all agreed would be
best, working with our Dev team in the
US we created a daily Flash Briefing
Skill for the Amazon Alexa service that
allows people to start their day with
brand new, daily content from Cory.
ADAPTING TO NEW TECHNOLOGIES
We created the technical work with
Amazon and our Dev team and then
created key assets for Cory to use
across his Content Marketing channels
to easily enable to his Social Media
followers to activate the device.
We are currently getting 10-20
downloads per day with no further cost
after development.
Click To Play Video

16. Our Work
One of the biggest problems we see
with the new age of Digital Advertising
options such as Facebook Ads,
Instagram Ads and even now Snapchat
Ads is that it’s easy to measure the
initial success or failure but it’s tough
to put lifetime values together.
We have found a solution for this and
using incredible technology partners
we are able to learn as we go - this is
one client with figures rounded to the
nearest $10k.
This client works in therapy and is able
to make a huge Social Impact with
their work thanks to consistency of
growth from our Digital Advertising
Strategies. They are +$200k YOY so
far in 2017.
ADDING CONSISTENCY
0
35
70
105
140
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

17. Contact Us
Search ‘Conscious Creatives’ on all major Social Networks
Email: hello@consciouscreatives.co.uk with Enquiries
Call: 0115 8962557
Click HERE to book us for your next project