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LeonR
# Freelance?
LEON ROSSOUW DIGITAL
MARKETING
Leon Rossouw
MBA (Advanced Marketing)
Classical Marketing & Advertising Experience
Marketing, Sales, Customer Service Training, eLearning
• Strategic
• Creative
• IT Technical
Interesting Skills Combination
Freelance Digital Marketing
This presentation help you decide whether we're a good fit for freelancing.
Aiming to showcase my skills for potential opportunities; I am not a know-it-all trying to
tell you how to run your business.
PAGE 3
Content
1
Why Me?
2
@Agency
3
@Client
4
Explore
Feedback
PAGE 4
A
Combination of Digital Marketing
Skills – Strategic + Creative + IT Tech
B
Combination of Client-Side Marketing
and Ad Agency Experience - Attract
The Big Spenders
.
why
Me?
C
Hight-Tech
Artificial Intelligence - Prompt
Engineering and Strategy
D
A Double Win: Promoting Your
Agency and/or Delighting Your Clients
PAGE 5
A
Combination of Digital Marketing
Skills – Strategic + Creative + IT Tech
B
Combination of Client-Side Marketing
and Ad Agency Experience - Attract
The Big Spenders
.
How
Might
I
Make
A
Difference?
C
Hight-Tech
Artificial Intelligence - Prompt
Engineering and Strategy
D
A Double Win: Promoting Your
Agency and/or Delighting Your Clients
PAGE 6
1
New Business Support
Do You Want to Win New Business in
2023 with Greater Ease?
2
International Market
Want International Business? -
Ready-Made WordPress Website Kit
for Agencies
3
Difficult Clients
Have Difficult Clients? - Ready-Made Client
Onboarding Templates for Your Agency: Be
More Profitable
4
SERP
Need To Improve Your Search
Ranking? - Ready-Made SEO-
Optimized Content for Your Agency
5
Conversions
Need to Generate More New
Business Leads? - Ready-Made Lead
Magnets for Your Agency
@
Agency
PAGE 7
@Clients
6
Content Creation
Custom Content Creation for Your
Clients? - No Project is Too Small or
Too Large
7
AI Automation
Customer Service for Competitive
Advantage? - AI-Automation for Your
Clients
8
Reliable Ally
Need A Reliable and Dependable
Ally? - Digital Marketing Retainer-
Based Services.
Why me?
How Might I Make A Difference
By Leon
PAGE
Leon
9
Technology, especially AI right now, is rapidly changing strategic and creative options.
I offer a combination of (a) Strategic Skills in digital marketing, (b) Digital Content Creative Skills, and (c) IT
Tech skills.
Perhaps we might harvest these opportunities together before other agencies catch up.
A
How Might
I Make A Difference?
An Unusual Combination of Digital Marketing Skills -
Enable Next-Generation Tech Advantage, Already in
2023.
Feedback
PAGE
Leon
10
Typically, clients with the biggest budgets are the most professionally trained. I might be a good addition to
your team to enhance your agency's efforts and results at this level.
I'm a seasoned marketer who combines both client-side and ad agency experience. I bring a deep
understanding of classical brand management along with a wide experience of the advertising strategies of
various industries.
I was professionally trained by large British and American multinational marketing departments and ad
agencies. I have an MBA in advanced marketing with both traditional and digital marketing skills.
B
How Might
I Make A Difference?
Combination of Client-Side Marketing and Ad Agency
Experience - Attract The Big Spenders
.
Feedback
PAGE
Leon
11
AI is becoming increasingly important in marketing, with applications like GPT-3.5, MidJourney, DALL·E
and AI-Chatbots taking the world by storm.
Anyone can access AI technology, but it is the prompt engineering and strategic planning that separates
the real experts from the amateurs.
C
How Might
I Make A Difference?
Artificial Intelligence - Prompt
Engineering and Strategy
Feedback
PAGE
Leon
12
My custom-tailored services can be deployed to elevate your agency and/or meet the needs of your clients on
your behalf
The first part of this presentatiom focuses on your agency and the latter part on your clients.
Perhaps you have other needs I haven't considered, I'm keen to find out more about your goals and how we
might be able to work together.
D
How Might
I Make A Difference?
A Double Win: Promoting Your Agency and/or Delighting Your
Clients
Feedback
@AGENCY
Agency Benefits
By Leon
PAGE
Leon
14
Do you have a wish list of new clients but are stuck in the daily grind of your existing business? Lucrative
accounts don't come easily, does your current marketing material pass the "So What Test"? I can help you
translate your vision into a compelling pitch.
Need a polished document or slide show with an appealing layout and convincing language? Need an
email campaign? CRM automation? Do you need a new website or an upgrade? Need paid ad content? A
landing page or a sales funnel?
Want to go big and tie all these elements together into one cohesive pitch? No job is too big or too small.
1
New Business Support
Do You Want to Win New Business in
2023 with Greater Ease?
Feedback
PAGE
Leon
15
Is your website generating enough local business? What about the future? Digital marketing opens the
doors to an international client base; how well does your website benchmark against international
competitors?
Want to start hedging your bets against the local economy? Boost your online marketing success with tried-
and-tested WordPress Ad Agency Kits—award-winning designs and next-generation functionality! 150
unique templates, responsive on all devices, internationally benchmarked, and personally tested.
2
International Market
Want International Business? -
Ready-Made WordPress Website Kit
for Agencies
Feedback
PAGE
Leon
16
Do you have clients with endless changes, delays, and unrealistic expectations? You can make your digital
agency more profitable overall in 2023 by investing in these effective client onboarding procedures.
This can lead to better client retention, cost savings, increased efficiency, scalability, revenue, and happier
clients.
3
Difficult Clients
Have Difficult Clients? - Ready-Made Client
Onboarding Templates for Your Agency: Be
More Profitable
Feedback
PAGE
Leon
17
A range of unique digital marketing related content to start improving your agency’s search engine ranking
position and capturing sales leads in 2023.
Each piece of content can be used in multiple applications, such as blogs, podcasts, YouTube video
scripts, and e-books. Authentic non-AI-generated to satisfy Google.
4
SERP
Need To Improve Your Search Ranking? - Ready-
Made SEO-Optimized Content for Your Agency
Feedback
PAGE
Leon
18
These digital marketing related lead magnets are brief how-to guides for technical or difficult digital
marketing tasks. It’s ideal for eBook giveaways in exchange for site visitors’ email addresses. Start filling
your agency's sales pipeline for 2023.
5
Conversions
Need to Generate More New Business Leads? - Ready-Made Lead
Magnets for Your Agency
Feedback
@client
Client Benefit
By Leon
PAGE
Leon
20
A comprehensive, all-in-one solution for digital agencies that require high-quality content for their clients
that is on strategy and delivered readily without the hassle of coordinating a team of technical and creative
specialists.
I use AI to enhance this in a thoughtful and strategic way to maximize its potential impact; no Google AI
detection.
Types: Web Design, Social Media Content, Online Content, Graphic Design, Copy Editing, Photography,
Photography Post-Production, Videography, Podcasting, Sound Editing, and AI Prompt Engineering
Feedback
6
Content Creation
Custom Content Creation for Your Clients? - No
Project is Too Small or Too Large
PAGE
Leon
21
AI is critical to the future of marketing, and while I can provide a variety of applications, AI-Chatbots are
currently popular. This is due to the fact that they can provide almost anyone with an immediate customer
service advantage.
Ai-Chatbots offer 24/7 assistance, lead generation, automation, time savings, and valuable analytics. I can
assist clients on your behalf in making the best choice and handling setup and configuration.
Feedback
7
AI Automation
Customer Service for Competitive Advantage? - AI-
Automation for Your Clients
PAGE
Leon
22
This gives you the benefit of having a dedicated professional on your side who gets to know your business
and your clients and can help you in a personalised, proactive manner.
I can support you as: (1) A Digital Content Creative; or (2) A Digital Marketing Strategist.
Feedback
8
Reliable Ally
Need A Reliable and Dependable Ally? - Digital
Marketing Retainer-Based Services.
Skillset
Skills Profile
By Leon
PAGE
Leon
24
Digital
Strategy
Design &
Branding
SEO
Optimised
Content
Copy-
writing
Email Mktg/
Automation
Social
Media
Digital
Advertising SEO
Analytics &
Measure-
ment
Team Member #1
Team Member #2
Team Member #3
Team Member #4
Outsourced - Leon
Website
Develop. &
Maint.
✓ ✓ ✓
✓
✓ ✓
✓ ✓
✓
✓
✓
✓ ✓
✓
✓
✓ ✓ ✓
✓ ✓
✓
✓
✓
✓ ✓ ✓ ✓
Feedback
PAGE
Leon
3 IT Technical
Artificial Intelligence - Prompt
Engineering
Server Side Hosting
82%
1 Content Creative
Content - Written, Visual Design,
Audio, Video, Interactive
Website, Blog, Social, eMail,
YouTube, Advertising
90%
25
Strategic
+
Creative
Content
+
IT
Technical
Skillset
2 Strategy
Digital Marketing Strategy.
85%
4 Analytics
Data & Analytics -
Configuration, Presentation
80%
PAGE
Leon
7 e-C
e-Commerce
68%
5 CRM
CRM Automation - Sales, eMail
Marketing, Custom
78%
26
Strategic
+
Creative
Content
+
IT
Technical
Skillset
6 SEO
SEO
70%
8 Paid Media
Paid Media - Google, Social,
YouTube
68%
Explore
Demo
By Leon
Leon
Products
&
Rates
Leon
Demonstrations
Feedback
Whadda Ya Think?
Whadda Ya Think?
PAGE
Leon
32
Leon Rossouw
MBA (Advanced Marketing)
Freelance Digital Marketing
This presentation help you decide whether we're a
good fit for freelancing or if it's pie in the sky.
Please recognise that my goal is purely to showcase
my skills for potential opportunities; I am not a know-it-
all trying to tell you how to run your business.
• Strategic Skills
• Creative Content
• IT Technical
Unusual Skills Combination
PAGE 33
We Are Creative & Special Team
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was in the 1960s with the release of sheets containing Lorem
Ipsum passages, and more recently with desktop publishing software like Aldus
PageMaker including versions of Lorem Ipsum.
Step 1 Here Step 2 Here Step 3 Here Step 4 Here
Leon
PAGE 34
The Best Is Yet To Come
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type
specimen book. It has survived not only five centuries,
Good art is a talent.
Good Design is a skill.
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting,
remaining essentially unchanged.
Good
art
is
a
talent.
Good
Design
is
a
skill.
.
Title
Two
Title
One
PAGE
Leon
36
Design is not just
what it looks like and
feels like. Design is
how it works.
Title One
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Title Two
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Title Three
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Good art is a talent.
Good Design is a skill.
PAGE
Leon
37
Digital
Strategy
Design &
Branding
Content
Strategy
Copy-
writing
Email Mktg/
Automation
Social
Media
Digital
Advertising SEO
Analytics &
Measure-
ment
Team Member #1
Team Member #2
Team Member #3
Team Member #4
Outsourced
Website
Develop.
& Maint.
✓ ✓ ✓
✓
✓ ✓
✓ ✓
✓
✓
✓
✓ ✓
✓ ✓
✓
✓
✓ ✓ ✓
✓ ✓
✓
✓
✓

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Leon11.pptx

  • 2. Leon Rossouw MBA (Advanced Marketing) Classical Marketing & Advertising Experience Marketing, Sales, Customer Service Training, eLearning • Strategic • Creative • IT Technical Interesting Skills Combination Freelance Digital Marketing This presentation help you decide whether we're a good fit for freelancing. Aiming to showcase my skills for potential opportunities; I am not a know-it-all trying to tell you how to run your business.
  • 4. PAGE 4 A Combination of Digital Marketing Skills – Strategic + Creative + IT Tech B Combination of Client-Side Marketing and Ad Agency Experience - Attract The Big Spenders . why Me? C Hight-Tech Artificial Intelligence - Prompt Engineering and Strategy D A Double Win: Promoting Your Agency and/or Delighting Your Clients
  • 5. PAGE 5 A Combination of Digital Marketing Skills – Strategic + Creative + IT Tech B Combination of Client-Side Marketing and Ad Agency Experience - Attract The Big Spenders . How Might I Make A Difference? C Hight-Tech Artificial Intelligence - Prompt Engineering and Strategy D A Double Win: Promoting Your Agency and/or Delighting Your Clients
  • 6. PAGE 6 1 New Business Support Do You Want to Win New Business in 2023 with Greater Ease? 2 International Market Want International Business? - Ready-Made WordPress Website Kit for Agencies 3 Difficult Clients Have Difficult Clients? - Ready-Made Client Onboarding Templates for Your Agency: Be More Profitable 4 SERP Need To Improve Your Search Ranking? - Ready-Made SEO- Optimized Content for Your Agency 5 Conversions Need to Generate More New Business Leads? - Ready-Made Lead Magnets for Your Agency @ Agency
  • 7. PAGE 7 @Clients 6 Content Creation Custom Content Creation for Your Clients? - No Project is Too Small or Too Large 7 AI Automation Customer Service for Competitive Advantage? - AI-Automation for Your Clients 8 Reliable Ally Need A Reliable and Dependable Ally? - Digital Marketing Retainer- Based Services.
  • 8. Why me? How Might I Make A Difference By Leon
  • 9. PAGE Leon 9 Technology, especially AI right now, is rapidly changing strategic and creative options. I offer a combination of (a) Strategic Skills in digital marketing, (b) Digital Content Creative Skills, and (c) IT Tech skills. Perhaps we might harvest these opportunities together before other agencies catch up. A How Might I Make A Difference? An Unusual Combination of Digital Marketing Skills - Enable Next-Generation Tech Advantage, Already in 2023. Feedback
  • 10. PAGE Leon 10 Typically, clients with the biggest budgets are the most professionally trained. I might be a good addition to your team to enhance your agency's efforts and results at this level. I'm a seasoned marketer who combines both client-side and ad agency experience. I bring a deep understanding of classical brand management along with a wide experience of the advertising strategies of various industries. I was professionally trained by large British and American multinational marketing departments and ad agencies. I have an MBA in advanced marketing with both traditional and digital marketing skills. B How Might I Make A Difference? Combination of Client-Side Marketing and Ad Agency Experience - Attract The Big Spenders . Feedback
  • 11. PAGE Leon 11 AI is becoming increasingly important in marketing, with applications like GPT-3.5, MidJourney, DALL·E and AI-Chatbots taking the world by storm. Anyone can access AI technology, but it is the prompt engineering and strategic planning that separates the real experts from the amateurs. C How Might I Make A Difference? Artificial Intelligence - Prompt Engineering and Strategy Feedback
  • 12. PAGE Leon 12 My custom-tailored services can be deployed to elevate your agency and/or meet the needs of your clients on your behalf The first part of this presentatiom focuses on your agency and the latter part on your clients. Perhaps you have other needs I haven't considered, I'm keen to find out more about your goals and how we might be able to work together. D How Might I Make A Difference? A Double Win: Promoting Your Agency and/or Delighting Your Clients Feedback
  • 14. PAGE Leon 14 Do you have a wish list of new clients but are stuck in the daily grind of your existing business? Lucrative accounts don't come easily, does your current marketing material pass the "So What Test"? I can help you translate your vision into a compelling pitch. Need a polished document or slide show with an appealing layout and convincing language? Need an email campaign? CRM automation? Do you need a new website or an upgrade? Need paid ad content? A landing page or a sales funnel? Want to go big and tie all these elements together into one cohesive pitch? No job is too big or too small. 1 New Business Support Do You Want to Win New Business in 2023 with Greater Ease? Feedback
  • 15. PAGE Leon 15 Is your website generating enough local business? What about the future? Digital marketing opens the doors to an international client base; how well does your website benchmark against international competitors? Want to start hedging your bets against the local economy? Boost your online marketing success with tried- and-tested WordPress Ad Agency Kits—award-winning designs and next-generation functionality! 150 unique templates, responsive on all devices, internationally benchmarked, and personally tested. 2 International Market Want International Business? - Ready-Made WordPress Website Kit for Agencies Feedback
  • 16. PAGE Leon 16 Do you have clients with endless changes, delays, and unrealistic expectations? You can make your digital agency more profitable overall in 2023 by investing in these effective client onboarding procedures. This can lead to better client retention, cost savings, increased efficiency, scalability, revenue, and happier clients. 3 Difficult Clients Have Difficult Clients? - Ready-Made Client Onboarding Templates for Your Agency: Be More Profitable Feedback
  • 17. PAGE Leon 17 A range of unique digital marketing related content to start improving your agency’s search engine ranking position and capturing sales leads in 2023. Each piece of content can be used in multiple applications, such as blogs, podcasts, YouTube video scripts, and e-books. Authentic non-AI-generated to satisfy Google. 4 SERP Need To Improve Your Search Ranking? - Ready- Made SEO-Optimized Content for Your Agency Feedback
  • 18. PAGE Leon 18 These digital marketing related lead magnets are brief how-to guides for technical or difficult digital marketing tasks. It’s ideal for eBook giveaways in exchange for site visitors’ email addresses. Start filling your agency's sales pipeline for 2023. 5 Conversions Need to Generate More New Business Leads? - Ready-Made Lead Magnets for Your Agency Feedback
  • 20. PAGE Leon 20 A comprehensive, all-in-one solution for digital agencies that require high-quality content for their clients that is on strategy and delivered readily without the hassle of coordinating a team of technical and creative specialists. I use AI to enhance this in a thoughtful and strategic way to maximize its potential impact; no Google AI detection. Types: Web Design, Social Media Content, Online Content, Graphic Design, Copy Editing, Photography, Photography Post-Production, Videography, Podcasting, Sound Editing, and AI Prompt Engineering Feedback 6 Content Creation Custom Content Creation for Your Clients? - No Project is Too Small or Too Large
  • 21. PAGE Leon 21 AI is critical to the future of marketing, and while I can provide a variety of applications, AI-Chatbots are currently popular. This is due to the fact that they can provide almost anyone with an immediate customer service advantage. Ai-Chatbots offer 24/7 assistance, lead generation, automation, time savings, and valuable analytics. I can assist clients on your behalf in making the best choice and handling setup and configuration. Feedback 7 AI Automation Customer Service for Competitive Advantage? - AI- Automation for Your Clients
  • 22. PAGE Leon 22 This gives you the benefit of having a dedicated professional on your side who gets to know your business and your clients and can help you in a personalised, proactive manner. I can support you as: (1) A Digital Content Creative; or (2) A Digital Marketing Strategist. Feedback 8 Reliable Ally Need A Reliable and Dependable Ally? - Digital Marketing Retainer-Based Services.
  • 24. PAGE Leon 24 Digital Strategy Design & Branding SEO Optimised Content Copy- writing Email Mktg/ Automation Social Media Digital Advertising SEO Analytics & Measure- ment Team Member #1 Team Member #2 Team Member #3 Team Member #4 Outsourced - Leon Website Develop. & Maint. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Feedback
  • 25. PAGE Leon 3 IT Technical Artificial Intelligence - Prompt Engineering Server Side Hosting 82% 1 Content Creative Content - Written, Visual Design, Audio, Video, Interactive Website, Blog, Social, eMail, YouTube, Advertising 90% 25 Strategic + Creative Content + IT Technical Skillset 2 Strategy Digital Marketing Strategy. 85% 4 Analytics Data & Analytics - Configuration, Presentation 80%
  • 26. PAGE Leon 7 e-C e-Commerce 68% 5 CRM CRM Automation - Sales, eMail Marketing, Custom 78% 26 Strategic + Creative Content + IT Technical Skillset 6 SEO SEO 70% 8 Paid Media Paid Media - Google, Social, YouTube 68%
  • 32. PAGE Leon 32 Leon Rossouw MBA (Advanced Marketing) Freelance Digital Marketing This presentation help you decide whether we're a good fit for freelancing or if it's pie in the sky. Please recognise that my goal is purely to showcase my skills for potential opportunities; I am not a know-it- all trying to tell you how to run your business. • Strategic Skills • Creative Content • IT Technical Unusual Skills Combination
  • 33. PAGE 33 We Are Creative & Special Team Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was in the 1960s with the release of sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Step 1 Here Step 2 Here Step 3 Here Step 4 Here
  • 34. Leon PAGE 34 The Best Is Yet To Come Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, Good art is a talent. Good Design is a skill.
  • 35. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Good art is a talent. Good Design is a skill. . Title Two Title One
  • 36. PAGE Leon 36 Design is not just what it looks like and feels like. Design is how it works. Title One Lorem Ipsum is simply dummy text of the printing and typesetting industry. Title Two Lorem Ipsum is simply dummy text of the printing and typesetting industry. Title Three Lorem Ipsum is simply dummy text of the printing and typesetting industry. Good art is a talent. Good Design is a skill.
  • 37. PAGE Leon 37 Digital Strategy Design & Branding Content Strategy Copy- writing Email Mktg/ Automation Social Media Digital Advertising SEO Analytics & Measure- ment Team Member #1 Team Member #2 Team Member #3 Team Member #4 Outsourced Website Develop. & Maint. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓