Melissa R. Jones is a 17-year-old who lives in an urban area close to a city and train station, allowing her easy access to events. She wears casual clothing from brands like Vans and Levi's and enjoys unique, non-mainstream fashion. Her favorite artists include K.Flay, Gorillaz, Amy Winehouse, and AC/DC because she likes their unique sounds outside of defined genres. In her spare time, she enjoys skateboarding, photography, art, music, traveling and spending time with friends, who are very important to her. She aspires to work creatively but is still deciding her path and enjoys collaborating with others.

1. Target Audience Psychographic Profile
Group:
Name and Age? Where would they live?
Melissa R. Jones, 17
They live in a urban area, not too far from the city
allowing them to go big events being held there easily.
They enjoylivingin theirarea, because they are close to
their friends and a train station. It is also quiet during
the week, allowing them to film and take pictures
without being disturbed
What type of clothes would they wear? Any particular
brands?
Who is their favourite band/artist? Why?
They tendto stick to casual clothing,t-shirt and jeans
most days. Some brands they like to wear include:
Vans, Levi’s,Thrasher, Tommy Hilfiger,H&M,and
converse.They pick up whateverthey reallylike,
regardlessof brand or genderofclothing. They also
enjoygoing charity shoppingand findclothingwhich
not beingmass produced and is unique.
K.Flay, Gorillaz,AmyWinehouse,AC/DC& Bambu. They
like a mix of genre, they tend prefer to like artist who
aren’t too mainstream. The reason they like K.flay and
gorillaz is as they enjoy the fact that no other artist has
a similar sound to them, and they are not a defined
genre. When they were younger their parents enjoyed
the Amy Winehouse and AC/DC, and as they got older
they started to also enjoy their music. They enjoy
Bambu as they find the deeper topics they rap about,
relevant and real.
What do they like to do in their spare time? What type of music do they dislike? Why?
Skateboarding, taking picture and filming, drawing,
playing the piano, Graffiti, reading, cooking, watch
YouTube, watching films, gaming, eating. They also
enjoy traveling and experiencing new cultures
They don’t like mainstream music, such as Ariana
Grande, Justin Bieber, Katy Perry, Taylor Swift. They
feel like those artists sell out to the media, and create a
fake image for their fans, so they like them more. They
also don’t like the style of their music, and find it all
sounds similar and nothing is original. They also find
that the fact that it’s over played on the radio all the
time, make its more unenjoyable.
What is their best memory? What are they most likely to spend their money on?
When their family on a road trip around the UK, and
they got to spend time with family they haven’t seen in
a while. They also go to see parts of the UK they had
never seen or knew about, and they overall just had a
good time getting close with their family and having
new experiences.
Concert Tickets, Physical /digital copies of music they
like,Art supplies, Parts for their skateboard, Equipment
for their camera , Band Merchandise, Clothes, and
books.
What do they aspire to do? What is most important to them? Why?
They Aspire to be in the creative field, but they are still
not sure what they want to do. They prefer in the hand
on elements of the field, as they personally enjoy
working step by step to making a final product. They
also enjoy working in a group, and sharing the work
load. They also enjoy learning about new techniques
and how the industry work, and the type of influence
they have on the public.
Their friends, as they feel like they are her second
family, and that she has learnt so many things from
them, that she could have not learn from her family or
school. They enjoy having their company and they
motivate each other, as they all interested into going
similar fields. They bounce their ideas off each other,
and help them improve their ideas if needed.
What television shows do they watch? Who is their hero?
Rick and Morty, Adventure time, Friends, Futurama,

2. Tattoo Fixers, Modern Family. They enjoy shoes which
they can pick a random episode to watch but still
understand what’s going on. These shows are the type
they can keep on in the background while doing work.
They don’t really believe in heroes but rather they are
inspired by people’s actions in certain situations. And
they wouldhope if they were everin a similar situation,
they would act in a similar ways. They also are inspired
by people who are passionate about what they do, and
aspire to find something which makes them feel the
same.