Nadine's Psychographic Profile for music video research

1. Target Audience Psychographic Profile
Group: se7enstudio’s
Name and Age? Where would they live?
Georgia, 17 London
What type of clothes would they wear? Any particular
brands?
Who is their favourite band/artist? Why?
Girly girl- loves pink. Wheres a lot of Missguided,
Topshop, Berka, River Island.
Jhene Aiko, Miguel, PartyNextDoor- likes slow music
and R&B
What do they like to do in their spare time? What type of music do they dislike? Why?
Socialiseswith her friends, enjoys going to the cinema
or watching films
Heavy metal- not relaxing, too aggressive
What is their best memory? What are they most likely to spend their money on?
Prom Concert tickets, heels
What do they aspire to do? What is most important to them? Why?
Aspiring Instagram model Her friends because they all have similar interests,
spend a lot of time together and she always has fun
when she’s with them
What television shows do they watch? Who is their hero?
Made in Chelsea, Gossip Girl, Pretty little liars Kim Kardashian