The document presents the '4 Cs of Social Media' as outlined by Justin Foster, emphasizing the importance of culture, content, conversations, and conversions for effective social media engagement. It highlights the evolution of social media, key statistics about user demographics, and Tricycle's five rules for engaging with social platforms. The content encourages organizations to be authentic, maintain consistency, and adopt a social-first approach while utilizing various social media tools.

1. The 4 Cs of Social Media
Presented by Justin Foster

2. Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Worked with large corporations like Fred Meyer to
personal brands like Troy McClain.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.

3. The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands

4. Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand

5. What is
Social Media?

6. The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter

7. Heard of these?
• WordPress
• Blogger
• MySpace
• Facebook
• LinkedIn
• Twitter
• Digg
• StumbleUpon
• Delicious
• FriendFeed
• Diigo
• Jott
• Skype
• Ning

8. Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.

9. Tricycle’s 5 Rules of Social Media
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. Farming, not hunting.
5. There is no “kiddy pool”

10. The 4 Cs
• Culture
• Content
• Conversations
• Conversions

11. CULTURE
• Social media is not a Magic Pill
• Must have a “social” brand.
• Authenticity
• Transparency
• Accountability

12. CONTENT
• Tell stories.
• Distribute responsibility.
• Be consistent.
• 80/20 rule

13. CONVERSATIONS
• Signals v Noise
• Be interesting
• 3 ways to participate
• Create multiple touch-points within
your brand.

14. CONVERSIONS
• Conversations create relationships
which create transactions.
• Farming, not hunting.
• Build the “pipes”.
• Social media-only promotions

15. Getting Started
• Don’t over-think it.
• The tools are easy. Really.
• You are interesting.
• Manage your time.
• Be patient.

16. Must Haves
• Personal & Company blog
• Facebook personal profiles.
• Facebook company profile and/or fan
page.
• Twitter

17. Branding & Social Media
1. Go back to your roots
2. Strip out the BS
3. Deputize everyone
4. Be social
5. Own the experience

18. Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions

19. THANK YOU!
www.thetricycle.com for more
information.
@brandmilitia & @johnhardesty
on Twitter
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