A social business is one that embraces true customer communication and makes it a part of their DNA. Social media aware organizations share these six characteristics.
Listen to Your Customers
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Monitor your brand.
Collect and respond to feedback (positive or negative).
Encourage user-generated ideas and content.
Pay it Forward
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Take a helpful posture.
Give away what you do best.
Help spread the ideas of others.
Give more than you take.
Hand Employees the Keys
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Encourage them to be social media aware.
Equip them with the tools and training.
Allow employees to be themselves.
They are your best advocates.
Set No Expectations
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You engage to be helpful and supportive.
You don’t expect a bottom line ROI.
The ROI is in the relationships you build.
Build Bridges
------------------------------------
Maintain current relationships and build new ones.
If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business.
Gary Vaynerchuck calls this the thank you economy.
Support the Community
------------------------------------
Connect your audience to valuable content.
Don’t steal the spotlight. No one likes a ball hog.
Become the glue that connects people.
27. Hand Employees
the Keys
Encourage them to be social media aware.
Equip them with the tools and training.
Allow employees to be themselves.
They are your best advocates.
30. Set no
Expectations
You engage to be helpful and supportive.
You don’t expect a bottom line ROI.
The ROI is in the relationships you build.
You don’t have any ROI expectations on
your telephone do you?
32. Build Bridges
Maintain current relationships and build
new ones.
If you develop a trust-centered
relationship with your followers, you will
eventually be rewarded with their
business.
Gary Vaynerchuck calls this the
thank you economy.
34. Support the
Community
Connect your audience to valuable content.
Don’t steal the spotlight. No one likes a
ball hog.
Become the glue that connects people.
38. Twitter
Facebook
An account for yourself
LinkedIn
One for the company
And one for everyone else
Google+
YouTube
Wordpress.com
39. Talk Back
Comment
@Reply
Focus on conversation and
sharing, not on marketing
Ask Questions
& Answer Them
Share
Give!
40. Networking
Handshakes
Small Talk
You’ve done stuff before
Customer
Relationships
Support
41. “A Social Business isn't just a company
that has a Facebook page and a
Twitter account. A Social Business is
one that embraces and cultivates a
spirit of collaboration and community
throughout its organization—both
internally and externally.”
Becoming a Social Business: The IBM Story, Whitepaper