SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2015, Oslo
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Matt speaking at Norways biggest Social Media event, Social Media Days, Wednesday Feb 4., 2015. For video, etc - see www.facebook.com/SMDOslo
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SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2015, Oslo
- 2. EN O T I C
- 4. Bags of fully-public content across social It’s “usually” untainted … no focus group mentality Tools like BuzzSumo make it easy to find not only what’s out there, but what has the resonance you seek Learn from what works, but CARVE A NEW PATH!
- 6. 7 in 10businesses I asked admitted to using social media more through expectation (“a business should have social profiles), than to achieve a specific goal
- 7. Which marketing channels would you employ in your business, without first deciding a desired outcome, and demanding a positive ROI? Social isn’t FREE … and it’s never been less so!
- 8. The fluffy stuff is where many are at: followers/fans, reach, engagement The enlightened: resonance, clickthroughs The Pro’s: socially-sourced conversions & consequent sales
- 11. Many small businesses have a growing dependence on Paid Social and PPC, due to poor organic reach/resonance SEO, whilst still hugely important, plays out in a highly-competitive space, and is a long game … and it’s more about social than ever, anyway!
- 12. BUILD YOUR COMMUNITY BEFORE YOU NEED IT! #SOMED2015
- 13. Don’t expect to have others advocate and promote you and your content, if you’re not willing to do the same Instill a culture of sharing and targeted community participation – one with high relevance to your core passion and “the why” Ask plenty of questions, value people’s opinions, and NEVER begin a thread with a Call-to-Action
- 18. Stop pointing all traffic at your Homepage … Personalize! Create customer journeys, and calls-to- action that lead the way TIMING is everything – Don’t assume every visitor is ready to buy … Nurture
- 22. Emotionally-Charged Events are the basis for viral or “big buzz” organic marketing
- 23. #YawnNoMore
- 27. Google Analytics won’t cut it “as is” Data beyond numbers Ability to personalize & improve conversions, as a result