The document summarizes discussions from the 8th Annual Conference on Harnessing Language Schools as University Pathways in Miami on December 1-3, 2016. It provides an agenda for the conference including perspectives from the International Language Institute of Massachusetts (ILI) on their approach to recruiting and university partnerships. Data is presented on 352 institutions with on-site language schools in the US analyzing factors like public vs. private ownership and average percentages of international students. The ILI section discusses their mission and curriculum focused on language teaching and their work with university partners through clear information, marketing, and agent partnerships.

1. Harnessing
Language
Schools
as
University
Pathways
December
1,
2016
8th
Annual
Conference,
Miami
Patrick Colabucci | Director
UCLA Extension
Ben Waxman | Chief Executive Officer
International Education Advantage, LLC
Caroline Gear | Executive Director
International Language Institute of Massachusetts

2. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Agenda
Let’s
keep
this
an
open
dialogue
&
learn
from
each
other
1. Introduc4ons
2. Perspec4ve
on
recrui4ng
goals
&
data
from
the
field
3. ILI
–
Perspec4ve
of
an
independent
language
school
• Overview
of
IALC
and
recent
IALC
Study
Travel
Research
Report
• Approach
to
Recrui4ng
• Approach
to
University
Partnerships
4. UCLA
Extension
–
Perspec4ve
of
an
on-­‐site
language
school
• On-­‐site
language
school
pros/cons
• Approach
to
recrui4ng
• Approach
to
integra4on
5. A
Few
Useful
Marke4ng
Perspec4ves
&
Tools

3. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Who
is
here?
Knowing
me
Knowing
you

4. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Understanding
RecruiOng
Goals
The
value
of
language
programs
Knowing
your
recruiOng
goals
Knowing
what
you
want
to
achieve

5. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
What’s
Happening
in
the
US
Market?
352
InsOtuOons
with
an
On-­‐Site
Language
School
Analyzed
57%
37%
6%
Public
(199)
Private
(132)
Community
College
(21)

6. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
What’s
Happening
in
the
US
Market?
352
InsOtuOons
with
an
On-­‐Site
Language
School
Analyzed
58%
42%
School
Owned
(203)
3rd
Party
Operated
(149)

7. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Ave
%
of
Int’l
students
on
campus:
School
Owned
vs.
3rd
Party
Operated
10.27%
8.46%
0%
2%
4%
6%
8%
10%
12%
School
Owned
3rd
Party
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data

8. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Ave
%
of
Int’l
students
on
campus
per
InsOtuOon
Type
7.90%
13.78%
2.70%
0%
2%
4%
6%
8%
10%
12%
14%
Public
Private
Community
College
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data
199
132
21
Number
of
Sites
Ave
%
of
Int’l
Students

9. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
4
9
18
41
3
4
6
4
3
5
3
7
3
7
0%
5%
10%
15%
20%
Ave
%
of
Int’l
students
on
campus
per
3rd
Party
Operators
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data
Number
of
Sites
Ave
%
of
Int’l
Students

10. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Ave
%
of
Int’l
students
on
campus
per
region
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data
10.56%
11.38%
9.07%
6.56%
8.47%
Mid
West
North
East
South
Central
South
East
West
School
Owned
and
3rd
Party
(352
Ins4tu4ons)

11. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Ave
%
of
Int’l
students
on
campus
per
region
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data
11.49%
12.78%
9.20%
6.57%
8.73%
Mid
West
North
East
South
Central
South
East
West
School
Owned
(203
Ins4tu4ons)

12. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Ave
%
of
Int’l
students
on
campus
per
region
Intead
analysis
of
352
ins4tu4ons
paired
with
2015/2016
IIE
Open
Doors
Data
8.46%
9.87%
8.92%
6.56%
7.54%
Mid
West
North
East
South
Central
South
East
West
3rd
Party
Operated
(149
Ins4tu4ons)

13. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Harnessing
Language
Schools
as
University
Pathways
Presented by:
• Caroline Gear, Executive Director
• ILI – Massachusetts, Northampton
• Accredited Member of IALC

14. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Across the world, IALC language schools provide pathways to higher/
continuing education for 1000s of international students
• Language teaching as core function and expertise
• Full course range for all needs and levels
• Long experience of agency collaboration
IALC
is
a
Global
Network
of
Accredited
Independent
Language
Centres

15. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
IALC
Study
Travel
Research
Report
-­‐2016:
Trends
in
the
Demand
for
Foreign
Languages
Free
Download
Here:
www.ialc.org
n
=
331

16. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
ILI's mission is to promote intercultural
understanding by providing high-quality
language instruction and teacher training.
About
ILI

17. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
ILI’s
University
Pathways
Partners

18. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
University
Pathways
Curriculum

19. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
How
ILI
Works
with
University
Partners
Strong Infrastructure
• Clear Information and Training; Up-to-date MOU’s
• Detailed Strategic Plan
• Constituent Relationship Management System (CRM)
Communication & Outreach
• Relationship Maintenance
• Website/Social Media
• Collaborative Marketing
• Agent Partnerships

20. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
IALC
U.S.A.
Members
• English Language Center, Boston
• Global Village, Honolulu
• International Center for Language
Studies, Washington, D.C.
• The Language Academy,
Fort Lauderdale
• International Language Institute
of Massachusetts, Northampton
• Rennert: NYC, Miami

21. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
UCLA EXTENSION American Language Center

22. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
The
On-­‐Site
PerspecOve
1. Pros
and
cons
of
an
onsite
language
program
2. Experience
with
a
language
school
as
a
recruitment
tool
3. The
level
of
effort
required
to
integrate
your
recruitment
program
with
an
on-­‐campus
language
program

23. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Pros and Cons of an On-site Language Program
1. Campus
academic
expecta4ons,
networking,
&
exper4se
2. Partner
expecta4ons
3. Campus
facili4es
&
resources
4. Financials
&
academics
5. Part
of
a
mul4-­‐layered
org
–
ALC,
UCLA
Extension,
UCLA,
UC
system
=
protocols
6. Reputa4on
&
brand
&
Loca4on
7. “An
IEP
is
an
ins4tu4on’s
front
door
for
many
interna4onal
students.”

24. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Our Language School as a Recruitment Tool
Experience
and
relaOonships
ma`er
1. Part
of
ins4tu4on-­‐wide
recrui4ng
and
coordinated
with
undergraduate
admission
2. UCLA
Extension
does
not
recruit
for
UCLA
UG
or
GR
admissions.
We
do.
3. Not
a
pathway
into
UCLA,
but
a
pathway
into
cer4ficates
with
OPTs,
Study
Abroad
at
UCLA,
and
into
many
other
SoCaL
universi4es
4. The
breadth
of
what
UCLA
Extension
offers
dictates
how
the
recruiters
cover
a
broad
geographical
area
AND
a
global
online
presence.
5. Agents,
GVT
en44es,
university
partners,
private
companies
6. Agency
management

25. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Integrating Our Recruitment Program Between Campus and UCLA Extension
1. A
collegial
rela4onship
at
UCLA,
no
integra4on
2. UG
Admission
fair
par4cipa4on
along
with
several
community
colleges
and
other
universi4es
3. Tools
to
compete
with
pathway
programs
and
universi4es
with
condi4onal
admissions
• Fairs
• University
visits
and
presenta4ons
• Cer4ficate
with
OPT
opportuni4es
• Condi4onal
admission
into
local
universi4es
• TOEFL
waivers

26. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
QuesOons?

27. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Approaches
to
MarkeOng
to
Language
Students

28. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
So, Who Is Using
Mobile Devices?
Using
Mobile:
The
SaOsfacOon
of
Search

29. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Global
Mobile:
Quick
PerspecOve

30. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Global
Mobile:
Quick
PerspecOve

31. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Messaging
Apps:
Quick
PerspecOve

32. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Where
to
find
these
free
resources
Free
resources
available
on
Intead.com
Click
image
to
download
à

33. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Student
Segments
and
MoOvaOons
–
the
Value
of
Personas
(Undergrad,
Grad,
ExecuOve)

34. 8th
Annual
Conference,
Miami
December
1-­‐3,
2016
Discussion
Let’s
consider
your
next
steps