The document summarizes key points from a conference on using data to develop an effective recruitment plan. It discusses external factors like election rhetoric and currency fluctuations that influence international student mobility. Data from a 40,000-respondent survey found students from Latin America and Asia were less likely to study in the US if a particular presidential candidate was elected. US undergraduate enrollment growth is slowing overall but increasing from China, India, and Vietnam. Political influences and economic conditions must be considered for recruitment planning.
The International Student Recruitment Journey - Net Natives at BUILANatives
Net Natives presented research and analysis of the international student recruitment journey to delegates at the BUILA Annual Conference 2015 in Liverpool. Delegates included directors and heads of international departments at some of the UK's top universities.
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
The International Student Recruitment Journey - Net Natives at BUILANatives
Net Natives presented research and analysis of the international student recruitment journey to delegates at the BUILA Annual Conference 2015 in Liverpool. Delegates included directors and heads of international departments at some of the UK's top universities.
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
Landscape of Third-Party Pathway Partnerships in the United States: NAFSA 2017DrEducation
A recent report released by NAFSA: Association of International Educators aims to understand the scope of third-party pathway partnerships in the context of the US higher education and the viewpoints of international educators on these partnerships. The purpose was to establish a baseline of evidence on an evolving partnership model with private providers for international student enrollment. Dr. Rahul Choudaha of DrEducation was the principal investigator of this commissioned research project entitled Landscape of Third-Party Pathway Partnerships in the United States
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Preparing for the Future: Aligning Institutional Strategic Planning with Emer...DrEducation
The confluence of cost pressures, demographic shifts, and technological forces is shaping the context of global higher education. In this interactive session, senior international officers at diverse institutions share their perspectives on how they are preparing for the future and aligning their strategic plans with the emerging trends.
Learning Objectives:
Explore the importance of long-range strategic planning despite pressures for short-term results.
Recognize key global issues and trends that influence strategic plans.
Identify good practices and diverse approaches of infusing global trends in developing strategic plans.
Chair : Rahul Choudaha, PhD
Principal Researcher & CEO
DrEducation, LLC
Presenter(s)
Joe Chicharo, PhD
Deputy Vice-Chancellor (Academic)
University of Wollongong
K. Jimmy Hsia, PhD
Vice Provost for International Programs and Strategy
Carnegie Mellon University
Cheryl Matherly, EdD
Vice President/Vice Provost International Affairs
Lehigh University
Nafsa region x downstate 2016 international student career successDi Hu(胡迪)
In the last five years, the number of international students in the American institutions has increased by 40 percent to reach one million. Career opportunities are one of the determining factors in student’s decisions to study abroad. Many institutions encounter challenges in effectively supporting international student career success. Di Hu, Co-founder of interEDGE, chaired a session at NAFSA Region X in which she discussed causes of the challenges and invited two seasoned career services directors to share best practices.
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Global Webinar: Transformative leadership and Role of Higher EducationDrEducation
DrEducation, University World News and The MasterCard Foundation hosted a global online discussion (webinar) on the role of higher education in fostering transformative leadership. This global webinar moderated by Dr. Rahul Choudaha hosted experts and attracted over 1,100 registrations from around the world. How do we infuse transformative leadership into academic programmes and campus experiences? How do we measure and assess its impact on individuals, universities and societies? Are universities willing and ready to bring a positive and lasting change as the crucibles of fostering transformative leadership skills within students?
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
The NMC Horizon Report: 2014 Higher Education Edition is a collaboration between the
New Media Consortium and the EDUCAUSE Learning Initiative, an EDUCAUSE Program
Facilitating Student Success Across the P-20 ContinuumHobsons
Over 40 states have created P-16/P-20 councils in order to lead their states towards student learning continuity and success pre-K through post-secondary education. One promising development that has emerged from these councils is the focus on individualizing learning and student support. Learn how all 50 states are leveraging individualized learning to improve student planning and outcomes.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
Language schools are a valuable element of campus internationalization efforts and student recruitment initiatives. Our AIEA session offers perspective on how to align global marketing plans with language program recruiting efforts.
Understand China's power in the international education landscape.
Read more here: https://www.student.com/blog/chinas-rapid-rise-academic-destination/
Over the past five years, we have had the privilege of witnessing the increasing pace of interest and growth in China as a destination. More people than ever are learning Chinese, visiting China for tourism or business, and studying in China.
The Chinese government has been making concentrated efforts to improve the quality of education in the country and provide nancial support to foreign students.
Whilst Student.com does not currently list accommodation in mainland China, this is a student corridor we predict will increase in importance as student mobility patterns change, grow and adapt. We are excited about the increasing lure of China as a destination for international students.
Currently, most Chinese student accommodation is on campus; however, opportunities exist for more purpose-built student accommodation in China, as GSA’s recent entry into the market demonstrates.
What are the tools and best practices to help you build an effective international recruitment strategy in different countries? Download our regional analysis to get deeper insights in each country.
Sự khác nhau giữa phong cách sống của sinh viên đại học và học sinh cấp 3 như thế nào? Hãy đọc báo cáo mới nhất của chúng tôi để hiểu được những hoạt động hằng ngày trên internet của họ và các thiết bị mà họ sở hữu
Landscape of Third-Party Pathway Partnerships in the United States: NAFSA 2017DrEducation
A recent report released by NAFSA: Association of International Educators aims to understand the scope of third-party pathway partnerships in the context of the US higher education and the viewpoints of international educators on these partnerships. The purpose was to establish a baseline of evidence on an evolving partnership model with private providers for international student enrollment. Dr. Rahul Choudaha of DrEducation was the principal investigator of this commissioned research project entitled Landscape of Third-Party Pathway Partnerships in the United States
International Student Marketing whitepaper | Net Natives 2014Natives
Following the success of international campaigns for University of Kent, Swansea University and UTAS earlier
this year, we've been inspired to take advantage of our Trusted Google Partnership status, to discover trends in student desires to study abroad.
Who is this for?
We’ve created this report to support marketing teams worldwide in their international student recruitment campaigns.
Better understand how to tackle recruiting students from foreign countries at postgraduate and undergraduate level.
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Preparing for the Future: Aligning Institutional Strategic Planning with Emer...DrEducation
The confluence of cost pressures, demographic shifts, and technological forces is shaping the context of global higher education. In this interactive session, senior international officers at diverse institutions share their perspectives on how they are preparing for the future and aligning their strategic plans with the emerging trends.
Learning Objectives:
Explore the importance of long-range strategic planning despite pressures for short-term results.
Recognize key global issues and trends that influence strategic plans.
Identify good practices and diverse approaches of infusing global trends in developing strategic plans.
Chair : Rahul Choudaha, PhD
Principal Researcher & CEO
DrEducation, LLC
Presenter(s)
Joe Chicharo, PhD
Deputy Vice-Chancellor (Academic)
University of Wollongong
K. Jimmy Hsia, PhD
Vice Provost for International Programs and Strategy
Carnegie Mellon University
Cheryl Matherly, EdD
Vice President/Vice Provost International Affairs
Lehigh University
Nafsa region x downstate 2016 international student career successDi Hu(胡迪)
In the last five years, the number of international students in the American institutions has increased by 40 percent to reach one million. Career opportunities are one of the determining factors in student’s decisions to study abroad. Many institutions encounter challenges in effectively supporting international student career success. Di Hu, Co-founder of interEDGE, chaired a session at NAFSA Region X in which she discussed causes of the challenges and invited two seasoned career services directors to share best practices.
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Global Webinar: Transformative leadership and Role of Higher EducationDrEducation
DrEducation, University World News and The MasterCard Foundation hosted a global online discussion (webinar) on the role of higher education in fostering transformative leadership. This global webinar moderated by Dr. Rahul Choudaha hosted experts and attracted over 1,100 registrations from around the world. How do we infuse transformative leadership into academic programmes and campus experiences? How do we measure and assess its impact on individuals, universities and societies? Are universities willing and ready to bring a positive and lasting change as the crucibles of fostering transformative leadership skills within students?
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
The NMC Horizon Report: 2014 Higher Education Edition is a collaboration between the
New Media Consortium and the EDUCAUSE Learning Initiative, an EDUCAUSE Program
Facilitating Student Success Across the P-20 ContinuumHobsons
Over 40 states have created P-16/P-20 councils in order to lead their states towards student learning continuity and success pre-K through post-secondary education. One promising development that has emerged from these councils is the focus on individualizing learning and student support. Learn how all 50 states are leveraging individualized learning to improve student planning and outcomes.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
Language schools are a valuable element of campus internationalization efforts and student recruitment initiatives. Our AIEA session offers perspective on how to align global marketing plans with language program recruiting efforts.
Understand China's power in the international education landscape.
Read more here: https://www.student.com/blog/chinas-rapid-rise-academic-destination/
Over the past five years, we have had the privilege of witnessing the increasing pace of interest and growth in China as a destination. More people than ever are learning Chinese, visiting China for tourism or business, and studying in China.
The Chinese government has been making concentrated efforts to improve the quality of education in the country and provide nancial support to foreign students.
Whilst Student.com does not currently list accommodation in mainland China, this is a student corridor we predict will increase in importance as student mobility patterns change, grow and adapt. We are excited about the increasing lure of China as a destination for international students.
Currently, most Chinese student accommodation is on campus; however, opportunities exist for more purpose-built student accommodation in China, as GSA’s recent entry into the market demonstrates.
What are the tools and best practices to help you build an effective international recruitment strategy in different countries? Download our regional analysis to get deeper insights in each country.
Sự khác nhau giữa phong cách sống của sinh viên đại học và học sinh cấp 3 như thế nào? Hãy đọc báo cáo mới nhất của chúng tôi để hiểu được những hoạt động hằng ngày trên internet của họ và các thiết bị mà họ sở hữu
Bài 1: Tổng quan về phân tích thiết kế HTTT & Nguồn phần mềm - Giáo trình FPTMasterCode.vn
Tổng quan về phân tích thiết kế HTTT
Hệ thống?
PTTK HT?
Chuyên gia phân tích HT?
SDLC?
Nguồn phần mềm
Đánh giá phần mềm thương mại
Tiêu chí lựa chọn
Thu thập thông tin
Thuê ngoài
Sử dụng lại
Education at a Glance is the authoritative source for information on the state of education around the world. It provides key information on the output of educational institutions; the impact of learning across countries; the financial and human resources invested in education; access, participation and progression in education; and the learning environment and organisation of schools.
The 2016 edition introduces a new indicator on the completion rate of tertiary students and another one on school leaders. It provides more trend data and analysis on diverse topics, such as: teachers’ salaries; graduation rates; expenditure on education; enrolment rates; young adults who are neither employed nor in education or training; class size; and teaching hours. The publication examines gender imbalance in education and the profile of students who attend, and graduate from, vocational education.
The report covers all 35 OECD countries and a number of partner countries (Argentina, Brazil, China, Colombia, Costa Rica, India, Indonesia, Lithuania, the Russian Federation, Saudi Arabia and South Africa).
This edition includes more than 125 figures and 145 tables. The Excel™ spreadsheets used to create them are available via the StatLinks provided throughout the publication. More data is available in the OECD Education Statistics database.
Education at a Glance is the authoritative source for information on the state of education around the world. It provides key information on the output of educational institutions; the impact of learning across countries; the financial and human resources invested in education; access, participation and progression in education; and the learning environment and organisation of schools.
The 2016 edition introduces a new indicator on the completion rate of tertiary students and another one on school leaders. It provides more trend data and analysis on diverse topics, such as: teachers’ salaries; graduation rates; expenditure on education; enrolment rates; young adults who are neither employed nor in education or training; class size; and teaching hours. The publication examines gender imbalance in education and the profile of students who attend, and graduate from, vocational education.
The report covers all 35 OECD countries and a number of partner countries (Argentina, Brazil, China, Colombia, Costa Rica, India, Indonesia, Lithuania, the Russian Federation, Saudi Arabia and South Africa).
This edition includes more than 125 figures and 145 tables. The Excel™ spreadsheets used to create them are available via the StatLinks provided throughout the publication. More data is available in the OECD Education Statistics database.
Publication de référence sur l’état de l’éducation dans le monde, Regards sur l’éducation fournit des données clés sur : les résultats des établissements d’enseignement ; l’impact de l’apprentissage dans les différents pays ; les ressources financières et humaines investies dans l’éducation ; l’accès, la participation et la progression au sein des systèmes d’éducation ; l’environnement d’apprentissage ; et l’organisation scolaire.
Cette édition 2016 présente de nouveaux indicateurs, notamment sur les taux de réussite des étudiants dans l’enseignement tertiaire et les chefs d’établissement. Elle offre également de nouvelles données tendancielles et analyses sur différents thèmes, dont : le salaire des enseignants ; les taux d’obtention d’un diplôme ; les dépenses d’éducation ; les taux de scolarisation ; les jeunes adultes sans emploi ne suivant ni études ni formation ; la taille des classes ; et le nombre d’heures d’enseignement. La publication analyse en outre les déséquilibres entre les sexes dans le domaine de l’éducation, ainsi que le profil des élèves/étudiants des filières professionnelles et de leurs diplômés.
Ce rapport couvre l’ensemble des 35 pays de l’OCDE ainsi qu’un certain nombre de pays partenaires (Afrique du Sud, Arabie saoudite, Argentine, Brésil, Chine, Colombie, Costa Rica, Fédération de Russie, Inde, Indonésie et Lituanie).
Cette édition inclut plus de 125 graphiques et 145 tableaux. Les fichiers Excel™ qui ont servi à leur création sont disponibles via les liens StatLinks fournis tout au long de la publication, corpus que vient compléter la Base de données statistique de l’OCDE sur l’éducation.
Presentación-Conferencia de prensa de Gabriela Ramos,
Consejera Especial del Secretario General,
Directora de Gabinete y Sherpa de la OCDE
14 de septiembre de 2016
A world on the move trends in global student mobility october2017Abroadshiksha
As an independent, 501(c)(3) not-for-profit founded in 1919, IIE’s mission is to help people and organizations
leverage the power of international education to thrive in today’s interconnected world. IIE’s work focuses on
advancing scholarship, building economies, and promoting access to opportunity.
Project Atlas® is a collaborative global research initiative that focuses on maximizing the understanding,
measurement, and use of international student mobility data. This unique and growing network of leading
academic mobility research and government entities worldwide aims to disseminate annual standardized and
comparable global academic mobility data, collaborate on research, and conduct assessments and workshops
worldwide to accommodate the needs of countries seeking to strengthen their data collection systems. Project
Atlas® is supported by the Bureau of Educational and Cultural Affairs (ECA) of the U.S. Department of State, IIE,
and country partners
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Global Webinar: International Student Mobility Trends: Shifting Recruitment P...DrEducation
A global online discussion (webinar) on international student mobility trends and recruitment strategies deliberated on how universities and colleges are preparing for a changing landscape of recruitment. What are the challenges and how they are maximizing the impact of their strategies? The hour-long online event received 1,243 registrations from around the world.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
Digital marketing approaches for China and other international student recruiting regions. How data and digital tools can help you plan effective global marketing activities.
Impact of International Student Enrollment on US Gross Domestic ProductDr. Amarjeet Singh
The goal of this paper is to analyze the impact of international student enrollments on the US real gross domestic product. It is hypothesized that an increase in international student enrollment tends to have a positive impact on US real gross domestic product. It is also hypothesized that an increase in economic impact of international students has a positive impact on the US real gross domestic product. A regression model is formulated that consists of percentage increase in real gross domestic product (economic growth rate) as the dependent variable. The independent variables used in the regression model are annual percentage increase in international student enrollments in the US and the annual percentage increase in economic impact of the international students in the US. Data is collected from 2009 to 2015 from the Bureau of Economic Analysis and NAFSA. It is important to analyze the rationale as to why highly skilled immigration is vital for promotion of entrepreneurship and innovation in the US economy. The current administration is trying to undermine the positive impact of highly skilled immigration on the US economy. The issue is critically important in the prevailing political climate in the US economy. An attempt is also made to formulate strategies that would help in mitigating negative outcomes such as potential declines in revenues for US universities as well as decline in research and grant funding that would arise due to decrease in international student enrolments.
Overview of the China Oversea Education MarketOlivier Verot
The oversea Chinese Student Market: a golden mine for Education Companies in 2023
700,000 Chinese Study oversea in 2023
https://www.chinesetouristagency.com/chinas-education-market-will-reach-3-trillion-rmb-2020/
This report was conceptualised by CII in 2014 in order to bring together facts and figures on the number of international students in India at one place and also provide expert analysis of issues and concerns facing the institutes which were desirous of attracting international students. The idea had emanated from the “Annual Occasional Paper” on this subject which the Association of Indian Universities (AIU) produces every year. This paper was used as the “base” of this report in the previous three editions and further papers were invited from experts. This year, AIU enlarged the scope and coverage of its “occasional paper” and produced a report with more detailed analysis.
Report on market for “Higher Education Abroad”RedSeer
The growth of students going abroad has been phenomenal, as they have outpaced domestic student growth by >6x during the period of 2016-2019 to reach approximately 770,000 in the last 3 years. This trend has been observed in India since the 2000s as students flock to international destinations for global exposure and quality education.
De-mystify the confusing pros and cons of CRMs to be one step closer to selecting and implementing a CRM that works for you. Session participants will receive a CRM decision-making worksheet. Presented with Montana State University.
Storytelling is a powerful tool to help you engage with your audience. What's the strategy and tactics behind it? Let's find out from Paul Jensen's presentation.
Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
Intead's 2nd webinar on how to market universities to the world in light of the U.S. presidential election results (a bit more perspective than we had even 2 weeks ago).
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Fantastic insight into how your peers are succeeding (or not) with their use of digital marketing (email and social media campaigns) and travel as their primary recruiting tools. We presented our mystery shopper results along with the University of Cincinnati, University of Otago Language Centre and Thompson Rivers University
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Online education via MOOCs and other online platforms has increasing global reach. Intead reviews the facts and compares a selected number of platforms including edX, Coursera, Lynda,etc
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Data Trends to Inform your International Student Recruitment Plans
1. Use Data To Develop An Effective Recruitment Plan
December 2, 2016, 1:45-3:00 pm
8th Annual Conference, Miami
2. 8th Annual Conference, Miami
December 1-3, 2016
Speakers / Agenda
Benjamin Waxman
Chief Executive Officer
Intead
Clay Hensley
Senior Director, International Strategy & Outreach
The College Board
Adam Johnson
Business Manager
International School of Minnesota
Duleep Deosthale
Co-Founder and Vice President
Admission Table
Agenda
1. External Factors: Perceptions & Policies
2. Student Mobility Data Perspectives
3. Recruiting Best Practices
What prompts student engagement?
3. 8th Annual Conference, Miami
December 1-3, 2016
External Factors
Perceptions and Realities
• Election rhetoric as “unwelcoming”
(Language programs as canaries in coal mine)
• Impact of violent incidents
Australia 2009 provides perspective
• Currency fluctuations (stronger USD)
• Conditional admission policies (US & Canada)
• Job market and future policies
4. 8th Annual Conference, Miami
December 1-3, 2016
Racial violence against Indian students in Australia became national news in
2009-2010.
600,000 international students became 485,000 between 2009-2012
The ICEF Monitor captured the fall out in an article in October 2012 and it wasn't
pretty:
The sector’s downturn has also been expressed in these forecasts:
• 27,000 jobs lost including 7,300 in educational institutions and college collapses
• 23% fewer students in 2013 compared to 2009
•The value of education as an export down by 22% in 2013 since 2009
•A bottoming out of the sector at AUS $14 billion in 2013 from a high of
AUS $18 billion in 2009
Be Informed and Plan for Success in the Face of Challenges
5. 8th Annual Conference, Miami
December 1-3, 2016
Australia’s Recovery
~ 645,000 international students today
Primary Actions Taken:
Streamlined visa processes
Improved job eligibility
Investment in foreign university partnerships
6. 8th Annual Conference, Miami
December 1-3, 2016
External Factors
Perceptions and Realities
Post-election, how would the nation and the world react to another event like Ferguson, MO?
“Riots Over Police Shooting Take Hold Of The Town”
Business Insider, August 11, 2014
Reuters Photo“9 Powerful Photos That Show Ferguson
Is Pretty Much Being Treated Like A War Zone”
Huffington Post, August 13, 2014
“Ferguson riots: Ruling sparks night of violence”
BBC News, November 25, 2014
8. 8th Annual Conference, Miami
December 1-3, 2016
Political Influences
Less likely
to study in the U.S.
if candidate is elected…
60.0%3.8%
40,442 Responses 7 Days
Students from 118 countries answered the survey, resulting in
Impact of U.S. Presidential election
Intead/FPPEDUMedia 2016 Research
9. 8th Annual Conference, Miami
December 1-3, 2016
Political Influences
Loss of annual
financial contribution of
international students
$300 million $4.75 billion
IIE estimated per student annual impact on U.S. economy: $31,600
250,000 new international students projected for 2016/17
Impact of U.S. Presidential election
Potential
economic impact
Intead/FPPEDUMedia 2016 Research
10. 8th Annual Conference, Miami
December 1-3, 2016
Political Influences
Thailand 24.6%
TRUMP
Thailand 7.4%
CLINTON
Mexico 79.8%
TRUMP
Mexico 4.2%
CLINTON
Average: 3.8%
==
Average: 59.5%
Less likely
to study in the U.S.
if candidate is elected…
Impact of U.S. Presidential election
Intead/FPPEDUMedia 2016 Research
11. 8th Annual Conference, Miami
December 1-3, 2016
Political Influences
Impact of
U.S. Presidential election
Mexico
HRC: 4.2%
DJT: 79.8%
Colombia
4.5%
66.5%
Venezuela
2.8%
63.5%
Ecuador
4.9%
69.8%
Brazil
2.8%
49.2%
Panama
2.8%
60.6%
Chile
3.7%
59.8%
Argentina
1.7%
53.6%
==
Less likely
to study in the U.S.
if candidate is elected…
Intead/FPPEDUMedia 2016 Research
12. 8th Annual Conference, Miami
December 1-3, 2016
Political Influences
India
HRC: 5.4%
DJT: 38.7%
Vietnam
4.1%
40.4%
Philippine
s
4.6%
57.8%
Malaysia
8.5%
50.9%
Indonesia
6.6%
48.1%
Thailand
7.4%
24.6%
Impact of
U.S. Presidential election
==
Less likely
to study in the U.S.
if candidate is elected…
Intead/FPPEDUMedia 2016 Research
13. 8th Annual Conference, Miami
December 1-3, 2016
Economic Influences
Unfavorable currency exchange rates
Intead/FPPEDUMedia 2016 Research
14. 8th Annual Conference, Miami
December 1-3, 2016
Economic Influences
Unfavorable U.S. currency exchange rates
Intead/FPPEDUMedia 2016 Research
16. 16
NOTE: NOTE: International Students include degree-seeking and non-degree-seeking students.
SOURCE: OECD, 2014. Education at a Glance. Figure retrieved from Institute of International Education, Project Atlas, 2015
Long-term growth in the number of students enrolled
outside their country of citizenship
Global student
mobility is at an
all-time high and
will continue to
grow
18. 18
Undergraduates
427K
Graduates
384K
UNDERGRADUATE
Growth from 2015 to 2016
+7.1%
Undergraduates
~221K
Graduates
~192K
SOURCE: Institute of International Education. (2016). Retrieved from http://www.iie.org/opendoors
GRADUATE
Growth from 2015 to 2016
+6.0%
Undergraduates
continue to drive
international
student mobility to
the U.S., but
overall growth is
slowing
19. 19
Although overall int’l
undergraduate
student mobility to
U.S. universities
continues to increase,
recent trends reveal
most of the growth
derives from only a
handful of source
countries
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Saudi Arabia
China
Vietnam
India
South Korea
Mexico
Canada
Japan
Rest
Approximately 427,000 international
undergraduate students in the U.S. in
2015/16
SOURCE: Institute of International Education. (2016). "International Students by Academic Level and Place of Origin,
2015./16" Open Doors Report on International Educational Exchange. Retrieved from http://www.iie.org/opendoors
20. 20
Although overall int’l
undergraduate
student mobility to
U.S. universities
continues to increase,
recent trends reveal
most of the growth
derives from only a
handful of source
countries
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Saudi Arabia
China
Vietnam
India
South Korea
Mexico
Canada
Japan
Rest
z
Rest of
the World
CAGR:+31%
YOY: +9%
CAGR: 1%
YOY: +4%
*CAGR Since
2006
& YOY
CAGR: +4%
YOY: +17%
CAGR:+17%
YOY: +16%
CAGR*:+35%
YOY: +10%
Approximately 427,000 international
undergraduate students in the U.S. in
2015/16
SOURCE: Institute of International Education. (2016). "International Students by Academic Level and Place of Origin, 2015./16" Open
Doors Report on International Educational Exchange. Retrieved from http://www.iie.org/opendoors
Saudi Arabia
China
India
Vietnam
21. 21
Top 8 Senders of
International
Undergraduate
Students in the
U.S.
SOURCE: Institute of International Education. (2016). "International Students by Academic Level and Place of Origin, 2015./16" Open
Doors Report on International Educational Exchange. Retrieved from http://www.iie.org/opendoors
Top 8 Senders of International Undergraduate Students to the U.S. in
2015/16: Enrollment & YOY 2013/14 – 2015/16
• Annual growth rates of China and
Saudi Arabia continue to slow.
• South Korea shows declines for the 4th
year in a row, giving up its #2 spot to
Saudi Arabia
• Strong growth from India, Vietnam,
and Mexico.
Highlights:
Country 2014 2015 2016
2013~2014
YOY
2014~2015
YOY
2015~2016
YOY
China 110,550 124,552 135,629 18% 13% 9%
Saudi Arabia 26,865 30,861 33,952 30% 15% 10%
South Korea 36,992 34,651 32,695 -3% -6% -6%
India 12,677 16,521 19,302 0% 30% 17%
Vietnam 11,886 12,449 14,390 4% 5% 16%
Canada 13,916 13,131 13,223 4% -6% 1%
Mexico 8,311 8,210 9,640 4% -1% 17%
Japan 9,155 8,877 9,285 0% -3% 5%
Rest 140,372 149,572 159,197 6% 7% 6%
Total Int'l
Undergraduate
Students
370,724 398,824 427,313 9% 8% 7%
22. 22
A growing number of
students from Asia
are entering the U.S.
education system
even earlier
Top Places of Origin of International Diploma-
Seeking Secondary Students in the U.S., 2015
China
33,907
55%
South Korea
6,329
10%
Vietnam
3,485
6%
Mexico
2,421
4%
Japan
1,317
2%
Other
14,314
23%
SOURCE: The Boston Globe, http://buff.ly/1WTp8qi. IIE, 2016.
23. International Average (5-yr
CAGR) since 2011: 5%
Global aspirations to
study abroad
continue to rise,
especially from the
Middle East/North
Africa & South &
Central Asia
Five-year Compound Annual Growth Rate of SAT Reasoning Exam Test Takers,
AY2010-2016
NOTE: Volumes indicate SAT Reasoning exams test takers reporting a College Board school code outside the U.S. Where the country of the College Board school code is not known, the reported home address as it existed at
the time they took the SAT was used. Where home address is not available, the test taker's test center location was used. To be included in this analysis, SAT exams must not be Canceled/Deleted, must have no un-resolved
holds, and must be certified. Dates and Talent Search exams are excluded.
SOURCE: College Board, 2016. Internal analysis of SAT data Academic Year 2011-2016.
EAST ASIA &
THE PACIFIC
+4%
AMERICAS+1%
EUROPE &
EURASIA
+4%
+7%
SUB-SAHARAN
AFRICA
+4%
+14%
SOUTH &
CENTRAL
ASIA
MIDDLE EAST &
NORTH AFRICA
23
24. Internationally, among those
who sent SAT score reports, the
2016 cohort sent score report
to 6 U.S. higher ed institution.
Variances exist across sending
countries.
Among int’l test
takers who sent
SAT score reports,
those from China
sent more to the
U.S. than their
international peers
10.8
10.0
9.2
9.2
8.6
7.8
7.2
6.5
6.5
6.3
5.9
5.4
4.8
4.7
4.6
China
South Korea
Vietnam
Turkey
Taiwan
India
Pakistan
Brazil
Singapore
Hong Kong
Nepal
UAE
Canada
UK
Nigeria
Average Number of Score Reports Sent to the U.S. per International Students,
2016 Cohort
Int’l Student Avg: 6.2
NOTE: International country is defined by SAT Reasoning test takers reporting a home address outside the U.S. and U.S. Territories.
SOURCE: College Board, internal analysis of the 2016 cohort retrieved via Cornerstone on 11/4/16.
24
25. But students from
India & Nigeria
sent their SAT
reports to a wider
range of U.S.
universities than
those from China
10.8
10.0
9.2
9.2
8.6
7.8
7.2
6.5
6.5
6.3
5.9
5.4
4.8
4.7
4.6
China
South Korea
Vietnam
Turkey
Taiwan
India
Pakistan
Brazil
Singapore
Hong Kong
Nepal
UAE
Canada
UK
Nigeria
Average Number of Score Reports Sent to the U.S. per International Students,
2016 Cohort
Int’l Student Avg: 6.2
826 U.S. univ.
410 U.S. univ.
973 U.S. univ.
625 U.S. univ.
1,081 U.S. univ.
NOTE: International country is defined by SAT Reasoning test takers reporting a home address outside the U.S. and U.S. Territories.
SOURCE: College Board, internal analysis of the 2016 cohort retrieved via Cornerstone on 11/4/16.
25
26. 47%
25%
13%
12%
3%
0%
40%
26%
18%
10%
6%
0%
Americas
East Asia/Pacific
Europe & Eurasia
Middle East/North Africa
South & Central Asia
Africa (Sub-Saharan)
x2.5 more score reports were
sent to non-U.S. institutions by
international students in 2016
compared to 2011
More international
students are
considering
multiple study
abroad
destinations
NOTE: Only SAT score reports sent to non-U.S. institutions by international students, defined by a non-U.S./U.S. Territories home address, and those that were sent to institutions outside of their home country were included.
SOURCE: College Board, internal analysis of the 2016 cohort retrieved via Cornerstone on 11/4/16.
SAT Score Reports from International Students to Non-U.S. Higher Education
Institutions Outside their Home Country, 2011 vs. 2016 Cohort
2011
2016
X2.5
SAT score reports to
non-U.S. institutions
26
34. 8th Annual Conference, Miami
December 1-3, 2016
Recruiting Best Practices
Market diversification is
more important now than ever
Diversify globally
AND in your own backyard
35. 8th Annual Conference, Miami
December 1-3, 2016
Deliberately Build
a High Quality
Partner Network
Build Deliberate Relationships
37. 8th Annual Conference, Miami
December 1-3, 2016
Examples of Local Advertising/Promotion Targeting International Communities*
* Advertising options presented as local examples. These options are not necessarily recommended for any particular institution
without further vetting based on your specific targets, differentiators, and desired outcomes.
38. 8th Annual Conference, Miami
December 1-3, 2016
Examples of Local Advertising/Promotion Targeting International Communities*
* Advertising options presented as local examples. These options are not necessarily recommended for any particular institution
without further vetting based on your specific targets, differentiators, and desired outcomes.
40. 8th Annual Conference, Miami
December 1-3, 2016
Overview of The International School of Minnesota (ISM)
• ISM is a school in the global SABIS® School Network.
• SABIS® has a 130 year history (founded in Lebanon) with schools in
16 different countries, 5 continents, serving 70,000, PS-12 students.
• ISM is located on a beautiful 55-acre campus in Eden Prairie, MN (suburb of
Minneapolis) flagship US school opened in 1985.
• Domestic students (75%) and international students (25%) - Current enrollment 325
• Celebrates and welcomes diversity –over 45 nationalities represented!
43. 8th Annual Conference, Miami
December 1-3, 2016
Our Students
Domestic Students (no visa required to study)
• Preschool-Grade 12
• Local students, Native American Mdewakanton
Sioux), Expat families (15-20% students),
Internationally mobile families
• Choose our school for academic success
record, language acquisition, international
aspect, and college prep
• Over 30 languages spoken by our students
International Students (F-1 visa)
• Can enroll K-12 as private school, multiple
years
• Vietnam, China, Korea (majority), Nigeria,
Thailand, Taiwan, Hong Kong, Algeria, UAE,
Cambodia, and Azerbaijan currently
• Looking to recruit from Russia, Vietnam, South
Korea
• May stay in dorm, host family, or with local
guardian
• Choose our school for academic success,
college acceptance (100%), and English
Language Learner support. Also cheaper cost
of living, safe, and clean in Minnesota
compared to East/West coasts
44. 8th Annual Conference, Miami
December 1-3, 2016
Digital Marketing Strategy & Results
• Search Engine Optimization
– Google & Organic Traffic
– Search Queries & Impressions
– Keyword Rankings & Heat Map
• Landing Pages
• Mobile/Pay Per Click
• Partner Sites (Boardingschools.com,
EDUFindMe, Study USA)
45. 8th Annual Conference, Miami
December 1-3, 2016
Customer Relationship Mgmt. Software
• Finding the right fit (sales/mktg.)
– Reference any companies here?
• Organic searches
• Referrals from other sites
• Social media sites
• Paid search
• Other
46. 8th Annual Conference, Miami
December 1-3, 2016
Social Media
• Facebook
– Followers
– Tracking
– Updates
• LinkedIn Campaigns
– Cost/Options
– Followers
– Results Tracking
47. 8th Annual Conference, Miami
December 1-3, 2016
International Campaigns & Travel
• Agent Recruiting
• Where to travel
– Cost considerations, how to sell
– ISM experiences
– Who to send
– International Recruiting Conferences
• AIRC
• BMI
• ICEF
48. 8th Annual Conference, Miami
December 1-3, 2016
Content That Works
What prompts real student engagement?
49. 8th Annual Conference, Miami
December 1-3, 2016
https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-in
What Prompts Student Mobile Engagement?
50. 8th Annual Conference, Miami
December 1-3, 2016
29%
15%
11%
6%
6%
4%
3%
3%
23%
Social Networking
Radio
Games
Multimedia
Instant Messengers
Music
Retail
News/Information
All Others
http://www.businessofapps.com/app-usage-statistics-2015/
Share of Mobile App Category Time Spent
51. 8th Annual Conference, Miami
December 1-3, 2016
Mobile
Desktop/Laptop
Other Connected
devices
0.2
2.2
0.3
0.3 0.4 0.4
2.3 2.4 2.6 2.5 2.3 2.3 2.4
0.3 0.4
0.8 1.6 2.3 2.6
2.8
2.7 3.0 3.2
3.7
4.3 4.9 5.3
5.6
H
o
u
r
s
P
e
r
D
a
y
2008 2009 2010 2011 2012 2013 2014 2015
http://www.businessofapps.com/app-usage-statistics-2015/
Share of Mobile App Category Time Spent
52. 8th Annual Conference, Miami
December 1-3, 2016
Millennials Top Apps by Mobile App Category Time Spent
53. 8th Annual Conference, Miami
December 1-3, 2016
68.2
90.2
82.5
73.1
57.5
40.7 39.8
29.2
34.7
23.5
26.6
30.8
34.0
32.5
Total 18-24 34-44 44-54 55-6425-34 65+
Average Monthly Hours Per Visitor
Smartphone
Tablet
http://www.businessofapps.com/app-usage-statistics-2015/
Millennials Top Apps by Mobile App Category Time Spent
62. 8th Annual Conference, Miami
December 1-3, 2016
http://www.digitalinformationworld.com/2015/09/infographic-why-mobile-apps-are-being-uninstalled.html
Total Global number of Apps in leading stores
1600,000
1500,000
400,000
340,000
130,000
Apple App Store
Google Play
Amazon App Store
Windows Phone
Blackberry World
Most Popular Categories
Games – 21.8% Business – 10.3% Education – 9.8%
Average App Retention Rate
1st Month
29%
36% 25%
18%
11%
2nd Month
3rd Month
6th Month
12th Month
Education
1st Month
29%
53% 31%2nd Month
3rd Month
43%
Some Interesting Facts
63. 8th Annual Conference, Miami
December 1-3, 2016
General browsing in App store
Speaking with friends or family 50%
Browsing top rated app 34%
On social media 20%
Searching via internet 14%
Ads in Newspaper 6%
Others 7%
63%
Downloading the app
64. 8th Annual Conference, Miami
December 1-3, 2016
50%
Took up too much storage
41.3%
Intrusive advertisement
33.8%
App crashes
29.6%
Privacy concerns
26.8%
Complex design/registration process
3.6%
Time consuming/boring/no
more applicable
http://imgur.com/Ze
And why will I uninstall it?
69. 8th Annual Conference, Miami
December 1-3, 2016
The journey: Hand-holding at every step
Want to study
overseas
Enroll to
a universityDownload app
13
Ask
questions
Request
shortlist
Ask for
Feedback
Pay for face-
2-face
Apply to 6-10
universities
Loan, Visa,
Courier, Travel,
Insurance
70. 8th Annual Conference, Miami
December 1-3, 2016
Acquiring students via social networks
Download app
13
71. 8th Annual Conference, Miami
December 1-3, 2016
Engage students for personalized feedback
1. Automated shortlisting through 152 scenarios
2. Auto-scheduling and counselor assignment
3. Video chat on app (TBD)
Request
shortlist
Ask for
Feedback
73. 8th Annual Conference, Miami
December 1-3, 2016
Discussion
Let’s consider your next steps
1. Provide a great experience to your
current students (always)
2. Know your differentiators
3. Choose the target regions that have a high affinity
for those features (consider local, use data)
4. Choose the dissemination channels that
reach your target audience (mobile)
5. Create engaging content (draw the click)
6. Track the results
7. Modify tactics based on data (review your data)
8. Provide a great experience to your
current students (always)