This is Not an Oxymoron
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This document discusses how technology tools can be used to personalize marketing and outreach efforts. It recommends segmenting audiences by region and language and using responsive design, geotargeting, retargeting, and other digital marketing automation tools to engage different groups. Examples are provided of how the University of Cincinnati tailored their outreach through these techniques. The document concludes by promoting additional resources on using these tools from Intead.
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Story of hiring great data scientists - Srinidhi Rao (Senior Partner, TheMath...
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Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
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The document summarizes discussions from the 8th Annual Conference on Harnessing Language Schools as University Pathways in Miami on December 1-3, 2016. It provides an agenda for the conference including perspectives from the International Language Institute of Massachusetts (ILI) on their approach to recruiting and university partnerships. Data is presented on 352 institutions with on-site language schools in the US analyzing factors like public vs. private ownership and average percentages of international students. The ILI section discusses their mission and curriculum focused on language teaching and their work with university partners through clear information, marketing, and agent partnerships.Intead webinar-how-do-universities-market-to-the-world-now
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Digital marketing approaches for China and other international student recruiting regions. How data and digital tools can help you plan effective global marketing activities.ICEF 2015 Targeting your Global Market
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AIRC 2015 Student Mobility Data for Recruiting Plans Intead - International Education Advantage, LLC
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.AIRC 2015 Global Mobile Marketing
International students live on their mobile devices and
interact on social media daily. This interactive session
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generation tools;. specific data about mobile marketing
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The document outlines the results of mystery shopping tests conducted by various international education organizations to evaluate institutions' responsiveness to prospective international student inquiries across different channels. Key findings include overall low response rates to email and social media inquiries, with most institutions responding within 2 weeks. Response rates varied by region and platform, with US institutions generally responding more slowly than others. Exemplary institutions that responded quickly and engaged prospectively across multiple channels are highlighted. The presentation concludes with recommendations for institutions to adopt regional engagement strategies to better connect with prospects worldwide.
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Online Education: A Game Change for International Education AIEA 2015
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This is Not an Oxymoron
- 1. This is Not an Oxymoron: Personalization Through Tech Tools Lisa Cynamon Mayers, Intead Charlie Schwartz, University of Cincinnati
- 2. STANDING OUT IN A CROWD
- 6. Segmentation • We segment our office! – China, S. Asia, SE Asia, – MENA, S. & C. America • Holiday Messages – Diwali – Ramadan – Others? • Regional Pieces – In the works • Students, alumni, staff • Companies • Stores
- 8. Responsive at UC Let’s look at the numbers – Google Analytics Top 3 Devices -Apple iPhone 13,753’ -Apple iPad 5978’ -Samsung S5 489
- 9. GEOTARGETING
- 11. Localized Content Native-language websites – Regional websites – Translations of key information
- 15. RETARGETING
- 16. Retargeting Ad Examples © Carnegie Communications, Confidential and Proprietary. All Rights Reserved.
- 19. Campaign Performance © Carnegie Communications, Confidential and Proprietary. All Rights Reserved.
- 21. DIGITAL CONTENT MARKETING TOOLS
- 23. EASY SCHEDULING
- 25. MANY RESOURCES ON INTEAD.COM For more information, please contact Lisa Cynamon Mayers, Academic Advisor: lisa@intead.com
- 26. Receive Our Academic Intelligence Blog FREE eBook- 88 Ways to Recruit International Students Intead Podcast Empower & Manage Your International Counselor Network FREE eBook- Agent & Counselors: Building & Managing Your International Network Click for More Information