The document summarizes a webinar on international student mobility and recruitment hosted by University World News and organized by DrEducation. Over 1,000 people registered for the webinar globally, with the majority having over 10 years of experience in higher education. The webinar featured perspectives from representatives of McGill University in Canada, the University of Reading in the UK, and George Washington University in the US. They discussed trends in international student recruitment, challenges institutions face, and promising practices. Participants provided input through live polls on key challenges, spending priorities, and advice for growing international enrollment. The webinar was the fourth in a series organized by DrEducation on topics in international higher education.

1. info@DrEducation.com
http://bit.ly/iheWEBINAR
Wednesday 12 April 2017
@UniWorldNews @DrEducationBlog @StudyPortals
#GlobalEd2
Access the recording of the webinar http://bit.ly/isrVideo

2. Host
UWN provides high-quality
news and analysis on global
higher education.
UniversityWorldNews.com
Online Event Partner
DrEducation offers research,
insights, and consulting on global
higher education.
DrEducation.com
Lead Partner
StudyPortals, the global study-
choice platform, helps universities
recruit the right students.
StudyPortals.com

3. 19+ million users
240,000 enrolments
(2016)
2,450+ participating
institutions
University partners in 110
countries
Download StudyPortals’ 2017 Trends report on
International Student Recruitment, releasing more data
behind the trends discussed today.
Get in touch
StudyPortals.com
intelligence@StudyPortals.com
University partners in
110 countries
Thanks to the sponsor of the webinar!

4. Interested in
partnering to
sponsor a webinar?
info@DrEducation.com
http://bit.ly/iheWEBINAR
The webinar on international
student mobility and recruitment
is the fourth in the series of
webinars on international higher
education hosted by University
World News and organized by
DrEducation.
In total, over 4,000 people from
around the world have registered
for these webinars.

5. Registrations and summary
 1,243 registrations
 Global participation: US (37%), UK (12%), Canada (6%), Other (45%)
 Experienced professionals: 70% with over 10 years of experience in higher education
 Related articles
 “Brand is key challenge for international recruitment” ( http://bit.ly/isrBrand )
 “A perfect storm for international student mobility?” ( http://bit.ly/isrStorm )
 Access the video recording ( http://bit.ly/isrVideo )
5

6. Scope of the discussion
Diverse, leadership perspectives
6
Destination
Countries
Trends
Source
Countries
Trends
Evolving
Recruitment
Strategies

7. Three Waves of International Student Mobility
Choudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves
7
• 1999-2006
• Talent and
Terrorism
• Student need:
financial support
• Institutional driver:
research
Wave I
• 2006-2013
• Economics and
English
• Student need:
academic support
• Institutional driver:
finance
Wave II
• 2013-2020
• Demographics and
Destinations
• Student need:
career support
• Institutional driver:
innovation
Wave III

8. Mobility by Source and Destination Countries
Choudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves
8
2013 Change from
1999
Change from
1999 (%)
Total 4,056,680 2,055,869 103%
Destination
Canada 151,244 118,778 366%
UK 416,693 184,153 79%
USA 784,427 332,492 74%
Source
China 712,157 589,081 479%
India 181,872 126,436 228%
South Korea 116,942 48,813 72%

9. Poll#1
The new political context in the US and the UK is…
 Hurting international enrollment at my institution (38%)
 Helping international enrollment at my institution (15%)
 Other/Don’t Know/Can’t Say/Not Applicable (47%)
My institution’s international recruitment priority is at…
 Bachelor’s level (16%)
 Master’s level (17%)
 Both levels (46%)
 Other/Don’t Know/Can’t Say/Not Applicable (21%)
9
% based on the audience live poll during the webinar

10. Kathleen Massey
Registrar and Executive Director,
Enrolment Services
McGill University
Canada
- Total Enrollment:
40,493
- International Enrollment :
10,936
10
@mcgillu

11. Vincenzo Raimo
Pro-Vice-Chancellor, Global
Engagement
University of Reading
UK
- Total enrolment (UK
campuses): 16,415
- International: 5,090
- Total enrolment (off-shore
campuses): 2,645
11
@espressoHE
@UniofReading

12. Adina M. Lav
Assistant Provost for International
Enrollment
George Washington University
USA
- Total Enrollment: 26,730
- International Enrollment:
4,085
12
@adinalav
@GWtweets

13. Brand awareness
34%
Budget/Resources
25%
Visa policies
14%
Expertise/Knowledge
5%
Other/Don’t
Know/Can’t Say/Not
Applicable
22%
"Brand awareness" biggest challenge for institutions recruiting international students
% based on the audience live poll during the webinar

14. What are the key
challenges?
14

15. What are the most
promising practices?
15

16. How do you go about
identifying key markets?
16

17. How are you leveraging
technology?
17

18. How do you measure the
impact?
18

19. Traveling to education fairs
9%
Advertising/promoting
institution
11%
Other/Don’t
Know/Can’t Say/Not
Applicable
14%
Building an agent
network
15%
Establishing feeder
partnerships
28%
Leveraging technology
23%
Investing in "establishing feeder partnerships" emerges as an investment priority for
institutions recruiting international students
http://bit.ly/intl2017
% based on the audience live poll during the webinar "If you had additional 10% budget, how would you

20. If you had additional 10%
budget how would you
spend it?
20

21. What is the one piece of
advice you would give to a
university planning to
grow its international
enrollment?
21

22. info@DrEducation.com
http://bit.ly/iheWEBINAR
@UniWorldNews @DrEducationBlog @StudyPortals
#GlobalEd2

23. Over 1,100 registrations
http://bit.ly/iheWEBINAR

24. Over 700 registrations
http://bit.ly/iheWEBINAR

25. Over 1,000 registrations
http://bit.ly/iheWEBINAR