Recruitment Strategies for a Mobile Generation
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The document discusses recruitment strategies for attracting a mobile generation of students, including creating shareable and engaging content that can be consumed on multiple devices. It recommends using gamification and fun elements to make content memorable, as well as responsive design and apps to make the experience easy across different platforms. Contact information is provided to learn more about specific strategies and resources from Intead to help implement these recommendations.
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Behavioral Economics and Asset Building - Neighborhood Partnerships' RE:Confe...
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Social Media Strategies Brown Bag Lunch Powerpoint
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How to Select a CRM System that Works
De-mystify the confusing pros and cons of CRMs to be one step closer to selecting and implementing a CRM that works for you. Session participants will receive a CRM decision-making worksheet. Presented with Montana State University.
Know Your Neighborhood
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
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Language schools are a valuable element of campus internationalization efforts and student recruitment initiatives. Our AIEA session offers perspective on how to align global marketing plans with language program recruiting efforts.
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Storytelling is a powerful tool to help you engage with your audience. What's the strategy and tactics behind it? Let's find out from Paul Jensen's presentation.
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The document summarizes presentations from a January 2017 conference in San Diego on regional analysis and the ground game of international student recruitment. Presenters discussed trends in global student mobility, top countries of origin for international students, historical international student enrollment data in the US, Optional Practical Training trends, projections for global economic and middle class growth, and strategies for international student recruitment through agent networks, in-country partnerships, and college fairs.
Global Marketing and CRM Selection
Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
Data Trends to Inform your International Student Recruitment Plans
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The document summarizes key points from a conference on using data to develop an effective recruitment plan. It discusses external factors like election rhetoric and currency fluctuations that influence international student mobility. Data from a 40,000-respondent survey found students from Latin America and Asia were less likely to study in the US if a particular presidential candidate was elected. US undergraduate enrollment growth is slowing overall but increasing from China, India, and Vietnam. Political influences and economic conditions must be considered for recruitment planning.Language Schools as International Student Recruitment Pathways
Language Schools as International Student Recruitment PathwaysIntead - International Education Advantage, LLC
The document summarizes discussions from the 8th Annual Conference on Harnessing Language Schools as University Pathways in Miami on December 1-3, 2016. It provides an agenda for the conference including perspectives from the International Language Institute of Massachusetts (ILI) on their approach to recruiting and university partnerships. Data is presented on 352 institutions with on-site language schools in the US analyzing factors like public vs. private ownership and average percentages of international students. The ILI section discusses their mission and curriculum focused on language teaching and their work with university partners through clear information, marketing, and agent partnerships.Intead webinar-how-do-universities-market-to-the-world-now
Intead webinar-how-do-universities-market-to-the-world-nowIntead - International Education Advantage, LLC
Intead's 2nd webinar on how to market universities to the world in light of the U.S. presidential election results (a bit more perspective than we had even 2 weeks ago).Intead webinar-how-do-universities-market-to-the-world-now
Intead webinar-how-do-universities-market-to-the-world-nowIntead - International Education Advantage, LLC
Intead's webinar on how to market universities to the world in light of the U.S. presidential election results. Mystery no more - China and beyond (NAFSA Region XI 2016)
Mystery no more - China and beyond (NAFSA Region XI 2016)Intead - International Education Advantage, LLC
Digital marketing approaches for China and other international student recruiting regions. How data and digital tools can help you plan effective global marketing activities.ICEF 2015 Targeting your Global Market
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
AIRC 2015 Student Mobility Data for Recruiting Plans
AIRC 2015 Student Mobility Data for Recruiting Plans Intead - International Education Advantage, LLC
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.AIRC 2015 Global Mobile Marketing
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
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AIRC 2015 Chinese Mobile Marketing
This document provides information about marketing to Chinese students. It discusses trends in the number of Chinese students studying abroad, with the number growing 400% between 2004-2005 and 2014-2015. It also notes that 77% of Chinese students studying abroad in the US come from just 10 cities in China. The document then discusses how WeChat has become a major social media platform in China, with over 500 million active users, and how institutions can use WeChat to market directly to Chinese students and families. It provides examples of how Maxway Education, an education consulting company based in Hong Kong, has successfully used WeChat for client institutions, including posting content, providing customer service, and promoting events.
Know Your Neighborhood NAFSA 2015
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Mystery No More NAFSA 2015
The document outlines the results of mystery shopping tests conducted by various international education organizations to evaluate institutions' responsiveness to prospective international student inquiries across different channels. Key findings include overall low response rates to email and social media inquiries, with most institutions responding within 2 weeks. Response rates varied by region and platform, with US institutions generally responding more slowly than others. Exemplary institutions that responded quickly and engaged prospectively across multiple channels are highlighted. The presentation concludes with recommendations for institutions to adopt regional engagement strategies to better connect with prospects worldwide.
Digital Marketing NAFSA 2015
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
Case Study LinkedIn Alumni Analysis
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
Online Education: A Game Change for International Education AIEA 2015
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How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.More from Intead - International Education Advantage, LLC (20)
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Data Trends to Inform your International Student Recruitment Plans
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Recruitment Strategies for a Mobile Generation
- 1. Duleep Deosthale, Admission Table Lisa Cynamon Mayers, Intead William Holmes, Eastern Kentucky University Recruitment Strategies for a Mobile Generation
- 30. So Many Devices. So Little Time.
- 31. Making a Small Screen Engaging
- 34. Have Some Fun
- 39. To App or Not to App?
- 40. Many Resources on intead.com For more information, please contact Lisa Cynamon Mayers, Academic Advisor: lisa@intead.com
- 41. Receive Our Academic Intelligence Blog FREE eBook- 88 Ways to Recruit International Students Intead Podcast Empower & Manage Your International Counselor Network FREE eBook- Agent & Counselors: Building & Managing Your International Network Click for More Information