This production diary outlines the process of creating a music video over several months. It involves initial research on music videos and the target genre, market research through surveys and feedback, developing initial ideas and storyboards, practicing filming techniques, obtaining permissions, filming over 6 weeks, extensive editing during exam preparation, gathering audience feedback, and completing a written evaluation.

1. Production diary which consists of a progress update and the plan for the week.
DATE DESCRIPTION
02/09/14 Productresearch:3 indepthvideoanalysis,3CDdigipakanalysis
and 3 advertisements. Remembertoapply theoryetc.
08/09/14 Continue finishingupfrompreviousweek,spell checkeverything
etc. Create initial ideamindmapsbasedonthingsIknow already
aboutmusicvideos/genresetc.
15/09/14 Beginmarketresearch,create a surveyquestionnaire for
audience usingsurveymonkey.Postquestionnaire onsocial
networkingsite Facebook,create amarketresearchreportbased
on feedbackusingdiagramsandgraphstosupportthe findings.
22/09/14 From gatheredinformationcreate anideasgenerationwrite up.
Thiswill consistof initial ideasbasedonmyownopinion,mind
maps,product researchandmarketresearch.
29/09/14 Create layoutsforadvertisement anddigipakancillaryproducts
usingPhotoshop.Alsocreate avarietyof fontdesigns, then
decide whichtouse.
6/10/14 Spendthe weektakingphotographs,whilstdoingsotake a few
videos –these can be usedas practice shotsor maybe inthe
videotodevelopclearsynergyovereachthree products.Place
imagesinone folderandcreate contact sheetsformyblog.
13/10/14 Create ancillaryone:selectthe imageswhichIwantto use on my
digipakandeditthemina way whichrepresentsthe themesIhad
mentionedonmyideasgeneration.
20/10/14 Continue frompreviousweek.
27/10/14 start ancillarytwo:selectthe image inwhichIwantto use.Again
editthe image ina similarwayto the digipakimages.Create aclear
connectionbetweenboththe digipakandmagazine advert.
03/11/14 Continue frompreviousweek.
10/11/14 Choose songbyLana Del Reywhichwe wantto use,printoff the
lyricsand analyse them.Addingthisresearchwillallow ustoplan
our storyboards andwhat type of thingswe want to filmmore
clearlyandallowthe lyricstobe parallel tothe video
17/11/14 Continue with storyboards.
TICK WHEN
COMPLETE

2. 24/11/14 Practice usingprofessional camera,usingdifferentcinematography
techniques
1/12/14 Sendletters/emailsforcopyrightandlocationpermission.Allow next
six weeksforfilming
8/12/14 ‘’
15/12/14 ‘’
22/12/14 ‘’
29/12/14 ‘’
05/01/14 ‘’
12/01/14 Practice usingadobe software usingthe practice shots,thiswill allow
me to become familiarwiththe mediaprogramme andhelpwhenit
comesto editingmyownvideo.
19/01/15 The nexteightweeksare devotedtoeditingduringexampreparation.
Thisgivesme a large amountof time to be able to importthe videos,
cut the videosandforma fragmentednarrative,make sure there are
some parallel shotsthroughthe video.Applythe necessaryeffects,
sync the performance elementtothe musictrack, addany additional
effects/borders/glitchesetc.
26/01/15 ‘’
02/02/15 ‘’
09/02/15 ‘’
16/02/15 ‘’
23/02/15 ‘’
02/03/15 ‘’
09/03/15 ‘’
16/03/15 Beginthe evaluationprocess –allow time foraudience feedback
focusgroup,make thisfocus groupviasocial networkingsite
facebook.Whilstallowingtime foraudience response,create bullet
pointnotesoneach of the evaluationquestions.

3. 23/03/15 Write up bulletpointsandaddadditional informationto
provide in-depthanalysisoncourseworkIhave done.Gather
audience feedbackanddothisfor question3as well.
30/03/15 Decide howtodisplayevaluationquestions.(decided ona
powerpointdocumentforquestionone,aprezi forquestion2,
a group videoforquestion3and a soundcloudvoice memofor
question4.)
06/04/15 ‘’ Continue withevaluation
13/04/15 ‘’ Continue withevaluation
20/04/15 Finishedcoursework–organise everythingonblogandensure
everypiece of workiscomplete tomyhigheststandardand
ability.
27/04/15 Same as previousweek/Checkwithteacher.