Kasabian's debut album advertisement uses a black and white color scheme like the Arctic Monkeys to draw attention. It splits the ad into quarters with the band name in large white font at the top to ensure recognition. In the middle is a simple masked image that captures the eye. At the bottom are details of the debut album, including popular singles to entice purchases and boost sales.
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Kasabian advert analysis
1. This is the album advert for Kasbians debut album.
Like the Arctic Monkeys advert, Kasabian has used the
conventions of a rock advert by using the colour scheme
of black and white. This works really well because the
white writing and imagery stands out a lot, which is what
you want when advertising a new product.
Kasabian has split their advert into quarters as well, this
is because it makes the advert stand out by having all
the important writing in different sections.
At the top of the page they have the name of band in a
big white font, this is so that the audience instantly
recognises the band as they have used the same font
for their digpiak. The word “KASABIAN” is written in the
biggest font because it is the most important. In the
middle of the page they have used a really simple image
of a man with a mask over half his face, this image is
quite powerful and captures the audiences eyes. At the
bottom of the page information about the debut album
has been written, this is so that the audience can
recognise what singles are on the album so that the can
purchase it if they enjoyed them singles. This is so that
they can advertise it more and get more sales. The
singles that they have chosen to note down are their
most famous songs that have had the most sales.