This advertisement analyzes Rihanna's album "Rated R". It implies the album will contain explicit adult content based on the title. The dark color scheme of black, white, and red implies a darker nature compared to her previous pop albums. Rihanna's hair, clothing, and demeanor in the ad also reflect a edgier style than her earlier bright pink hair and flowing dresses. The direct address of Rihanna in the primary viewing area is intended to intrigue viewers and entice them to learn more about the album.

1. Rihanna, Rated R Advert Analysis

2. This advert is for pop and r’n’b artist
Rihanna’s album Rated R. Straight
away it becomes evident that this
will not be child friendly pop songs
because of the name of the album.
Rated R implies explicit content as it
is the classification used to classify
material that contains adult only
content.

3. The colour scheme on the advert also
implies a darker nature to the album.
The colour scheme contains black,
white and red. The black and white
create a sharp contrast, the colour
white represents life, while black
represents death, creating a binary
opposition. The red on the advert also
implies violence and bloodshed,
reinforced by the names of a song on
the poster, ‘russian roulette’.

4. The artists appearance is not typical of
a pop artist either, instead of child
friendly colours and themes, this
advert is much darker and the artists
clothing reflects this. Compared to her
earlier pop looks of flowing dresses
and bright pink hair, Rihanna has
changed her hair style, colour and is
now wearing black clothing all
implying that this album is edgier then
anything that she released before.

5. The Guttenberg design principle has
been used on this advertisement. The
picture of the artist making direct
address has been placed in the
primary optical area. This is the first
place that the viewer would look and
the direct address would immediately
entice the viewer and make them
want to find out more about the
album

6. The font styles are all clear and bold
and are easy to read, easily informing
the viewer what product is being sold.
The photography on this advert does
make it appear as a mug shot. The
photo at the top with a block of
information at the bottom looks like a
police mug shot and shows the
audience that Rihanna is now more
rebellious than before.

7. On the advert the artist is hiding half
of her face with her hand. This creates
a mysterious feel to the advert and
would intrigue the audience making
them want to find out more. The
hiding half of her face suggests hidden
secrets enticing the audience in to find
out what these secrets are.