The document discusses how the creator followed common conventions when designing a magazine advertisement for an album. Specifically, the creator made the advert look similar to the album design by using the same images, font, colors, and layout. Key information included on the advert, such as the album title, artist name, song names, and purchase options, are conventions followed by other successful album ads. The goal was to make the advert look professional and familiar to help effectively promote the album and artist.

1. MAGAZINE ADVERT Evaluation Question 1.

2. SIMILARITY ACROSS
PRODUCTS
In order to create my products to look as professional as they could, I have
followed the common convention of creating a magazine advert advertising
the album to look similar to the album being advertised. This is a very typical
convention and is used by many different artists in many different genres
such as Ed Sheeran to Beyonce to Panic At The Disco. My research helped
me significantly in indentifying this, showing how by creating links between
the products creates more effective advertising.

3. IMAGES
I have used the same image from the front
panel of my digipak for the background
image of my magazine advert, which helps
to build links between the two products. I
have also used the same image of my artist
from the inside panel of my digipak for a
layered faded image over the top of my
background image for my magazine advert;
the faded and layering technique itself is
also an direct link between both products as
this design is used on them both. Including
an image of the artist within the magazine
advert is another convention I have followed
promoting the artists profile.

4. FONT
Another similarity between the two products is that I have continued to use
the same font and font colour for the text. “Headlights” is always written in
white across the digipak and magazine advert, as is “Freya Tamsin” always
written in yellow which will build up a motif and iconography for my artist
making her more familiar to audiences. This colour scheme compliments
each other and also allows the information to be clear and legible to
audiences. By doing this I am hoping to build up a profile for my artist, by
displaying “her” own individual style while successfully marketing the album.

5. LAYOUT
I have also followed conventions within the
text and information I have included on the
magazine advert. I have placed the album
title at the top of the page, above the artist’s
name, which is a similar style for the
magazine advert for the album “Red” by
Taylor Swift, who is another female solo artist
like my artist.

6. INFORMATION ON ADVERT
On the magazine advert I have detailed the ways
the album can be purchased, which is important
information for selling the album, our artist’s Twitter
address, key songs on the album and the record
label logo. Most magazine adverts for albums
include this information as these are common
conventions; I gained inspiration from The
Wombat’s magazine advert for their album “This
Modern Glitch” for including the key song names
and Florence And The Machines magazine advert
for “Lungs” for including the different ways the
album is available. I have chosen to follow these
conventions of placing this information on the
advert as I feel this is what would interest
audiences the most, as the song names would not
only boost the artists profile but also intrigue
audiences and in today’s modern technology based
climate, telling audiences of the digital download
option would be a key selling point for the album.

7. COMMON CONVENTIONS
To continue following conventions I have written
the release date for the album in numerical form
and in a bold and clear font, as well as ensuring
the release date is a Friday as this is the
international common release day for most
albums. This can be shown by the example of
advert for The Kooks “Junk Of The Heart”
album. By doing this I am able to follow
conventions of professional media products and
I feel this helps to make my magazine advert
look as professional as possible.