The advertisement uses imagery from the album cover and music videos to promote the album release and upcoming tour. Specifically, it features the band members in dark backgrounds with light specks, references the "Hall of Fame" single, and utilizes the sunset colors and palm trees from the "Viva La Vida" music video. The simple design focuses on imagery over text to promote the album name, tour dates, and ways to purchase tickets.

1. Press Advert Research
By Kirsty Lever

2. The Text Viva la Vida looks to be
painted. It has been used in both Revolution can be seen as Symbolic of the uprising of the
advert and CD cover. It stands out rebellion against authority. working class/ a revolution - This
from the picture and to the This may attract the younger may attract the working class
audience as the white contrasts audience who are often audience who may want a
with the darker undercover rebellious against authority revolution themselves
Key Image - a
painting "Liberty
Leading the People"
which is of the french
revolution
Advertising the
tour for the Cd
album Viva La
Vida Tour
Advertising
release date of
the album.
Also MTV The red colour from the flag is very
advertising the Logo bright and stands out which would
bands website help attract audiences.
This red colour is shown in the
Advertise different ways to get tickets for the tour advert, CD cover and music video.

3. They have a # The CD cover Advert and music video Advert has used the same
shape the advert have a common imagery. This is the image as the popular single
this is to advertise artists in the dark with specks of light. from the #3 album - 'Hall of
their new album #3 Fame'
They have
used the
same font
for both
Advertise the advert
the tour and CD
dates cover
Advertise
different
ways to
get tickets
for the The Advert has used the image
tour from the single above but it also
advertise the Album cover. This
means the audience will be able
Advertises Advertises Record Label to recognise their new album and
the Bands - Sony Music Logo know what to look out for
Website

4. The Key - The sunset colours. The beach, the ocean and the Palm Trees
Both the
advert and
front cover
are simple
not much
text, more
imagery.
Advertises the
Albums Name
Amazon
Logo
The CD cover and the advert
Advertises the Dates, and both have the bands name at
the bands website the Top and Album name at
the bottom

5. The Sigh No More video
is partly in the field this
matches the Advert As you can see the Advert image is different to the
where they are in a field album Cover. However there are some similarities
for example they have their instruments in both
the cover and advert as well as the music video.
Has a
review
said by
NME
Advertises
some of the
songs on the
Album Advertise
the Record There are many windows in the
Label - front CD cover and a window on the
Island Logo back of the CD cover. This advert is
at the split in four like a window
bottom