The document discusses how social networks can benefit businesses and provides recommendations for companies looking to implement social media. It notes that early adopters report measurable business results from social networking, like better information sharing and access to experts. However, many companies have security and knowledge concerns that prevent adoption. The document recommends starting with open source social software since it is free to use initially and allows incremental development. It provides examples of Alfresco and Liferay social software and case studies of companies that improved customer loyalty and generated revenue through social networking.