The document discusses search engine optimization (SEO) techniques for websites built with Liferay. It covers best practices like controlling meta information, using friendly URLs, and creating SEO-optimized page types with decoupled authoring and publishing. The document also notes some SEO challenges for Liferay like generating optimal HTML titles and breadcrumbs, and provides solutions like intercepting generation code to add dynamic logic. The overall message is that Liferay can satisfy most SEO requirements if the proper strategy is defined and techniques like those discussed are followed.

1. SEO With Liferay
July 9th, 2014
Presented by:
Anusha Wijeyakumar Alaaeldin El -Nattar
Practice Director Executive VP Client Services
Rivet Logic Rivet Logic
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2. Who We Are
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3. Rivet Logic Overview
• Award-winning professional services
focused on:
• Portals
• Web Content Management
• Digital Asset Management
• Social Intranets/Extranets
• Platinum Partners for Leading Open
Source Software including:
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4. Company Overview
• Headquartered in Reston, VA
• Regional Offices in Boston, New York
City, Dallas, Los Angeles
• Near-shore Development Center in
Costa Rica
• Founded in 2005
• 70+ employees and growing
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5. Rivet Logic & Liferay
• Certified Platinum Partner since 2006
• Conduct Public Training on East Coast
USA and helped write the Liferay 6
Training
• Contributor (software, documentation,
forums, training material)
• 50+ Liferay projects underway or
completed and 100s of sites
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6. What Is SEO?
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7. Search engine optimization (SEO) is the
process of affecting the visibility of a website
or a web page in a search engine's "natural"
or un-paid ("organic") search results.
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8. SEO Methods
• Getting indexed
• Preventing
crawling
• Increasing
prominence
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9. What Matters
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10. Controlling Meta Information
Good Meta Descriptions/Keywords drive
high quality traffic towards your site
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11. Site Map Protocol
Supporting Site Map Protocol is essential to
providing users with useful shortcuts from search
result screens
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12. Friendly URLs
• Liferay’s default URLs are not good enough
• Liferay allows for creating custom friendly
URLs
http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami
VS
http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami
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13. SEO Friendly Sliders/Carousels
http://mysite.com/home
Index
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14. SEO Friendly Sliders/Carousels
Keyword in slide 3
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15. SEO Friendly Sliders/Carousels
http://mysite.com/home
Index
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16. SEO Friendly Sliders/Carousels
Content doesn’t match!
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17. SEO Friendly Sliders/Carousels
http://mysite.com/home?slide=2
http://mysite.com/home?slide=1
http://mysite.com/home?slide=3
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18. SEO Friendly Sliders/Carousels
…?slide=1 …?slide=3
…?slide=2
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19. SEO Friendly Sliders/Carousels
AJAX
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20. Other SEO
Considerations
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21. The Sensus Example
Sensus.com
Country
Country
Division
Division
Product
Line
Product
Line
Product
Product
Product
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22. Complex Associations
Division
Country
Product
Line
Product
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23. Use Building Blocks
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.
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24. Division Page Type
Division
Overview
Product
Lines
Product
Line
Navigation
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25. Product Line Page Type
Product Line
Overview
Associated
Solutions
Products
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26. Product Page Type
Product
Overview
Product
Documentation
Associated
Solutions
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27. De-coupled Authoring/Publishing
ARTICLE Lorem Ipsum
this is an article that I’m
writing to show random
text in this box I alo need an
Lorem ipsum this is an article
that I’m writing to show random
text in this box I also need an
i m a g e x y z x y z x y z x y z
Lorem ipsum this is an article that
I’m writing to show random text in
this box I also need an image xyz
x y z x y z x y z
in this box I also need an image
Web Form
Authoring
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28. Rivet Logic Corporation © 2014 Building Digital Experiences 28 Since 2006

29. IA through Taxonomy
US
ARTICLE
Lorem ipsum this is an article that
I’m writing to show random text
in this box I also need an image he
Lorem ipsum this is an article that
I’m writing to show random text
in this box I also need an image
AMI Systems
Lorem ipsum this is an article that
I’m writing to show random text
in this box I also need an image
in this box I also need an
i v v f v f v f d v d f v m a g e
P U B L I S H
P U B L I S H
P U B L I S H
US
AMI
Systems
Water
Country
Product
Line
Division
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30. Rivet Logic Corporation © 2014 Building Digital Experiences 30 Since 2006

31. SEO Challenges
• HTML Titles
• Breadcrumbs
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32. Solution: Intercept/Modify
• HTML Titles
• Intercept HTML Title generation code and
replace with dynamic logic
• Breadcrumbs
• Intercept breadcrumb generation code and
replace with dynamic logic
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33. Summary
• Every public facing site must worry
about SEO
• Have an SEO strategy and define it
during planning/design
• Liferay can help satisfy almost all SEO
requirements
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34. Questions?
Double-Click to add image
34
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35. Learn More…
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006