Rivet Logic Corporation provides digital marketing solutions focused on enhancing brand consistency and productivity through its Marketing Asset Center integrated with Alfresco. The presentation outlines the challenges faced by enterprises in managing digital assets and the efficiencies gained through centralized management and distribution. By addressing common marketing and sales obstacles, Rivet Logic aims to streamline processes and improve effectiveness across digital channels.

1. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Technology Enabling Marketing Consistency & Productivity
Marketing Asset Center
Alfresco + Rivet Logic
Presented by Rivet Logic
Mike Vertal, President and CEO
Brendan Coleman, Practice Director

2. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Agenda
• Rivet Logic Introduction
• Why Marketing Asset Management?
• Common Enterprise Challenges
• Solution Overview
• Demo
• Q&A

3. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic
• Alfresco Platinum Partner since 2006
• North American Partner of the Year Award Winner (2x)
• Solution of the Year Award Winner (2x)
• Solution Areas
• Digital Asset Management
• Web Content Management
• Digital Publishing

4. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic
• Alfresco Platinum Partner since 2006
• North American Partner of the Year Award Winner (2x)
• Solution of the Year Award Winner (2x)
• Solution Areas
• Digital Asset Management
• Web Content Management
• Digital Publishing
• Sample Customers

5. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
“Your brand is the single most important
investment you can make in your business.”
-- Steve Forbes

6. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Brands Evolve

7. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Consistent but Different

8. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Scale = Complexity
• Company Growth
• More Products
• Localizing the Message
• Quality without Compromise

9. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Combined with the digital
revolution…

10. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
The Digital Marketing landscape continues to
explode in the form of multiple sites, social
media, content marketing, mobile, big
data, and more…

11. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
All of which equates to
A LOT OF DIGITAL MARKETING
ASSETS!!

12. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Enterprises need a centralized way to easily
create, manage, and localize their digital
marketing assets

13. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
And the ability to distribute them
easily and securely to all stakeholders

14. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Common Marketing &
Sales Challenges

15. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Inconsistent Branding: Externally
• Confuses your customer
• Creates uncertainty
• Makes you forgettable
• Associated with poor quality
• Short product lifespan

16. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Inconsistent Branding: Internally
• Non-compliance with corporate brand
guidelines and messaging
• Marketing content scattered among shared
drives, silo repositories and sites
• Version control issues
• No easy way for all stakeholders to access
latest approved versions of digital assets

17. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Sales Ineffectiveness
• Sales staff go rogue and create/update their
own marketing assets (product descriptions,
presentations, etc.)
• Takes time away from effective selling process
and closing deals
• Too many tools and repositories
• Lost sales and opportunities

18. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Sales and Marketing Friction
• Sales unable to obtain latest marketing assets
• No employees able to provide feedback (ratings/
comments) on effectiveness of marketing assets
• Marketing unable to coordinate a global
campaign rollout
• Local teams unable to customize regional assets
while maintaining corporate branding
guidelines

19. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Asset Center: Rivet Logic

20. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Scale & Complexity
Manage and Distribute Digital Assets with Ease

21. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
By connecting stakeholders
to the right assets through
personalized experiences

22. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
The Marketing Asset Center
for Alfresco
Easily manage and distribute enterprise marketing assets
to all stakeholders around the world

23. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
A Centralized Way to…
• Create, manage, localize all digital marketing assets
• Distribute assets securely to all stakeholders
• Collaborate on content creation, management, and re-
purposing
• Deliver marketing assets across all digital channels –
website, portal, mobile apps, social media, etc.
• Quickly find assets through advanced search
• Provide end users with a personalized experience based on
their organizational role

24. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Easily Integrate & Extend
• Integration with CRM
• Salesforce.com
• Integration with WCM
• Crafter CMS
• Adobe
• Drupal
• Integration with enterprise portals and other enterprise
and/or cloud IT systems

25. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
How Can You Benefit?
• Brand and messaging consistency
• Increase marketing productivity
• Sales enablement and effectiveness
• Ready access to relevant content within context
(Salesforce.com integration)
• Streamline marketing and sales coordination
• Enable global simultaneous campaign rollouts

26. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

27. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

28. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

29. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

30. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Demo

31. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Availability
• Available now for download now!
• Free and open source software (GPL v3)
• Bundled with Alfresco Community Edition
• Enterprise support and implementation services
• Available from Rivet Logic
• On Alfresco Enterprise Edition

32. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
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Questions?

33. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
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