Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands. THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT: http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar

1. A New Facebook Has
Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern

2. With you today
Ashmi Elizabeth Dang
Engagement Planner, iCrossing
Doug Platts
Senior Director, Natural Search, iCrossing
Nirmal Nijjar
Senior Media Manager, iCrossing
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3. Facebook Pages:
Mission Control for Your Brand on
Facebook
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4. EXPRESSION, REACH, AND RESPONSE
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5. ABOVE THE FOLD
1
2 3
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6. EXPRESS IDENTITY WITH BRANDING
1
2
3 4
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7. WHO GOT IT RIGHT
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8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS
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9. OFFERS
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10. MANAGEMENT TOOLS
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11. Paid Media and Marketing
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12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS
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13. GUARANTEED TO REACH 75% OF MONTHLY FANS
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14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY
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15. The Implications to Search
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16. INCREASED BREADTH & DEPTH OF BRAND
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17. RECENCY IS THE NEW RELEVANCY
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18. SOCIALLY RELEVANT SEARCH RESULTS
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19. IDENTIFY INFLUENCERS FOR YOUR BRAND
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20. A NEW KID ON THE BLOCK?
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21. THE NEWS FEED REMAINS THE PRIORITY
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22. Q&A
To find out how you can
further build your connected
brand, contact us:
FindOut@icrossing.com
Download your copy of The
CMO’s Guide to the New
Facebook on our website:
www.icrossing.com
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23. Thank you
A copy of this presentation and audio recording will be available at
www.slideshare.net/icrossing within three business days.
Ashmi Elizabeth Dang
Ashmi.Dang@icrossing.com
Stay connected with iCrossing
Find out more at www.icrossing.com
Doug Platts
Call us toll-free at 866.620.3780
Doug.Platts@icrossing.com
Become a fan at facebook.com/icrossing
Follow us on twitter @icrossing
Nirmal Nijjar
Nirmal.Nijjar@icrossing.com
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