The document discusses search engine optimization (SEO) techniques for websites built with Liferay. It recommends controlling meta information, using friendly URLs, and creating SEO-optimized page types with decoupled authoring and publishing. The presentation provides examples from Sensus and discusses challenges like HTML titles and breadcrumbs that can be addressed by intercepting and modifying Liferay's code.

1. Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006
July 9th, 2014
SEO With Liferay
Presented by:
Anusha Wijeyakumar Alaaeldin El -Nattar
Practice Director Executive VP Client Services
Rivet Logic Rivet Logic

2. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20062
Who We Are

3. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20063
Rivet Logic Overview
• Award-winning professional services
focused on:
• Portals
• Web Content Management
• Digital Asset Management
• Social Intranets/Extranets
• Platinum Partners for Leading Open
Source Software including:

4. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20064
Company Overview
• Headquartered in Reston, VA
• Regional Offices in Boston, New York
City, Dallas, Los Angeles
• Near-shore Development Center in
Costa Rica
• Founded in 2005
• 70+ employees and growing

5. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20065
Rivet Logic & Liferay
• Certified Platinum Partner since 2006
• Conduct Public Training on East Coast
USA and helped write the Liferay 6
Training
• Contributor (software, documentation,
forums, training material)
• 50+ Liferay projects underway or
completed and 100s of sites

6. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20066
What Is SEO?

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Search engine optimization (SEO) is the
process of affecting the visibility of a website
or a web page in a search engine's "natural"
or un-paid ("organic") search results.

8. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20068
SEO Methods
• Getting indexed
• Preventing
crawling
• Increasing
prominence

9. Rivet Logic Corporation © 2014 Building Digital Experiences Since 20069
What Matters

10. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200610
Controlling Meta Information
Good Meta Descriptions/Keywords drive
high quality traffic towards your site

11. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200611
Site Map Protocol
Supporting Site Map Protocol is essential to
providing users with useful shortcuts from search
result screens

12. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200612
Friendly URLs
• Liferay’s default URLs are not good enough
• Liferay allows for creating custom friendly
URLs
http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami
http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami
VS

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SEO Friendly Sliders/Carousels
http://mysite.com/home
Index

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SEO Friendly Sliders/Carousels
Keyword in slide 3

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SEO Friendly Sliders/Carousels
http://mysite.com/home
Index

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SEO Friendly Sliders/Carousels
Content doesn’t match!

17. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200617
SEO Friendly Sliders/Carousels
http://mysite.com/home?slide=2
http://mysite.com/home?slide=3
http://mysite.com/home?slide=1

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SEO Friendly Sliders/Carousels
…?slide=2
…?slide=1 …?slide=3

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SEO Friendly Sliders/Carousels
AJAX

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Other SEO
Considerations

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The Sensus Example
Country
Country
Division
Division
Product
Line
Product
Line
Product
Product
Product
Sensus.com

22. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200622
Complex Associations
Division
Product
Line
Country
Product

23. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200623
Use Building Blocks
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.
Lorem ipsum
this is an article that
I’m writing to show
random text in this
box I also need an
image here right.

24. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200624
Division Page Type
Division
Overview
Product
Lines
Product
Line
Navigation

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Product Line Page Type
Product Line
Overview
Associated
Solutions
Products

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Product Page Type
Product
Overview
Product
Documentation
Associated
Solutions

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De-coupled Authoring/Publishing
ARTICLE Lorem Ipsum
this is an article that I m
writing to show random
text in this box I alo need an
Lorem ipsum this is an article
that I m writing to show random
text in this box I also need an
i m a g e x y z x y z x y z x y z
Lorem ipsum this is an article that
I m writing to show random text in
this box I also need an image xyz
x y z x y z x y z
in this box I also need an image
Web Form
Authoring

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IA through Taxonomy
ARTICLE
Lorem ipsum this is an article that
I m writing to show random text
in this box I also need an image he
Lorem ipsum this is an article that
I m writing to show random text
in this box I also need an image
Lorem ipsum this is an article that
I m writing to show random text
in this box I also need an image
in this box I also need an
i v v f v f v f d v d f v m a g e
US
P U B L I S H
AMI Systems
P U B L I S H
P U B L I S H
US
AMI
Systems
Water
Country
Product
Line
Division

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SEO Challenges
• HTML Titles
• Breadcrumbs

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Solution: Intercept/Modify
• HTML Titles
• Intercept HTML Title generation code and
replace with dynamic logic
• Breadcrumbs
• Intercept breadcrumb generation code and
replace with dynamic logic

33. Rivet Logic Corporation © 2014 Building Digital Experiences Since 200633
Summary
• Every public facing site must worry
about SEO
• Have an SEO strategy and define it
during planning/design
• Liferay can help satisfy almost all SEO
requirements

34. Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006
Double-Click to add image
34
Questions?

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