Today’s consumers are surrounded with an ever-increasing amount of digital content, as we’ve all probably experienced personally. To capture their attention and truly engage them, businesses need to deliver personalized experiences that are targeted towards their individual needs. An engaged audience can lead to more new customers as well as drive existing customer loyalty. This presentation dives into the topic of audience engagement - how to connect with your audience through personalized content, and how Liferay’s new Audience Targeting app helps to tailor content for specific users.

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Increase Customer Engagement and Drive
Revenue with Liferay Audience Targeting
June 25th 2015

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Company Overview
○ Award-winning professional services focused on:
Enterprise Content Management
Enterprise Portals
Digital Asset Management
Social Intranets
○ Platinum Partners for Leading Open Source Software including:

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Company Facts
○ Headquartered in Reston,VA
○ Regional Offices in Boston, New York City, Dallas, Los Angeles
○ Near-shore Development Center in Costa Rica
○ Founded in 2005
○ 100+ employees and growing

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Rivet Logic Solutions
! Customer Experience
Management
! Web Content Management
! Enterprise Portals
" eCommerce
! Social Intranets
! Digital Publishing
! Big Data Applications
" Customer Data Hub
! Mobile Apps and Solutions
" Responsive
! Enterprise Content Management
! Marketing Asset Management
" Marketing & Sales Assets Centers

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Rivet Logic Liferay Expertise
! First Platinum Partner (2006) – Globally
" 1 of 2 Liferay Global Services Partners
! Innovator of the Year
! Community Excellence Award (most Liferay Marketplace apps)
! Best Collaboration and Social Project: Telx and Rivet Logic
! Most- Experienced Liferay Engineers (4+ years Liferay
experience)
! 100+ Successful Liferay projects completed

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Major Brands
Major Implementations
Major Success

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Content Management Systems
Sensus / Blue Cross Blue Shield

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Portals
Telx

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Intranets
Sargento / IEEE

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eCommerce Systems
Rosetta Stone

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Responsive & Adaptive Sites

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Native Mobile Apps

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Managed Services

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Liferay Features
Documents &
Media
Search
Faceted
CMS Workflow

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Liferay Features
Portlet
Sandbox
Authentication
SSO & IDMS
Audience
Targeting
Audit
Framework

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Audience
Targeting

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Liferay Use Cases
! Great fit for
" Consumer-facing Websites
" Intranets
" Extranets
" Internal Collaboration Sites
" Social Community Sites
" Customer and Self-Service Portals
Audience
Targe-ng
is
relevant
to
all
use
cases

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Consumer-facing Websites
! Visually appealing
! Good Information Architecture is critical
! SEO
! User engagement
! Lead generation

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Consumer-facing Websites + Audience Targeting
! Lead generation++
! Fine-grained personalization
! Personalize based on
anonymous user behavior

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Intranets
! Single point of entry
! SSO
! Quick Links
! Personalization via permissions
! News
! People Directory

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Intranets + Audience Targeting
! Employee specific personalization “Not” based solely on profile information
! Enhanced career development
! Increased employee engagement
! Increased employee loyalty
! An employee is treated as a unique individual

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Customer Portals
! Surfacing relevant information
! Invoices / Billing
! Announcements / Alerts
! Personalized Dashboards

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Customer Portals + Audience Targeting
! Smart dashboards
! Smart alerts and announcements
! Effective cross/up selling
! Tailored sharing of relevant information

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Demo

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rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Learn more…

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