Social networking in enterprises is growing as collaboration and innovation become increasingly important. Surveys found that over two-thirds of companies benefit from social networking through more innovative products and services, effective marketing, access to knowledge, lower costs, and higher revenues. Many companies plan to increase investments in social networking tools over the next three years. IBM's social collaboration products like Lotus Connections have over 7 million users and a third of Fortune 100 companies are customers, demonstrating the growing adoption of social networking in businesses.