Keyphrase research and usage: how to select keyphrases based on three criteria: search volume, competition and relevance. Other research ideas are included and tips on how best to use keyphrases on search optimized pages.
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
This presentation gives you a preliminary idea about how to conduct a keyword research for the first time social media marketer. This is important to ensure that one does not squander their time in blogging and you tubing without making use of the right keywords.
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
This presentation gives you a preliminary idea about how to conduct a keyword research for the first time social media marketer. This is important to ensure that one does not squander their time in blogging and you tubing without making use of the right keywords.
A brief introduction to all important search ranking factors of Google in sequence. You will get here a step by step search ranking factors checklist is this PPT. You can also download this ppt for offline use.
Topic: It is the machine interpretation of the pages. This embodies the on-page factors in search jargon.
Reputation: It is the use of link text to attach meaning to the pages that links point too. This is an off-page factor.
Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
In this presentation, Director of SEO John Leo Weber covers the basics of rankings, link building, and content. For those not familiar with the mechanisms of SEO, this presentation gives a peek into the workings of search engine marketers.
Slides are based on introduction to Search Engine Optimization (SEO) techniques to boost website or web pages. It covers different topics related to on-page and off-page SEO optimization techniques to make Google rank your website/web pages better position in its search results. It further includes tools and techniques to analyze SEO of your site.
A brief introduction to all important search ranking factors of Google in sequence. You will get here a step by step search ranking factors checklist is this PPT. You can also download this ppt for offline use.
Topic: It is the machine interpretation of the pages. This embodies the on-page factors in search jargon.
Reputation: It is the use of link text to attach meaning to the pages that links point too. This is an off-page factor.
Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
In this presentation, Director of SEO John Leo Weber covers the basics of rankings, link building, and content. For those not familiar with the mechanisms of SEO, this presentation gives a peek into the workings of search engine marketers.
Slides are based on introduction to Search Engine Optimization (SEO) techniques to boost website or web pages. It covers different topics related to on-page and off-page SEO optimization techniques to make Google rank your website/web pages better position in its search results. It further includes tools and techniques to analyze SEO of your site.
While regional and national economic development could be implemented by supporting Caribbean integration. Caribbean leaders perceive several hurdles which must be negotiated if such integration is to materialize. Discuss in light of the Caribbean experience from federation to CSM
Social Media Strategies For Business With Troy Holder, Caribbean Top Marketin...Troy Holder
Social Media Strategies For Business slide show is for you if you - Are You Serious About Increasing Your SALES, INCOME & PROFITS. It's Time To Uncover And Expose The Power of Social Media. I want to help you enhance your marketing; increase your sales, leads and traffic with greater knowledge of Social Media strategies for effectively marketing your business, brand, association, club, non-profit organisation or institution with the top social networking sites, Facebook, YouTube, LinkedIn & Twitter.
This presentation is for you if you: 1) Are you a decision maker or sales professional seeking additional sales channels?
2) Would you like to explore social media marketing but not sure where or how to start?
3) You are seeking opportunities to enhance your marketing efforts economically?
4) You started using social media marketing but now need help to get to the next level?
About the presenter, Troy Holder, for the past 20 years I have been helping entrepreneurial start-ups to multimillion dollar organizations enhance their total marketing efforts via strategy, design and training.
Not only have I facilitated many private and public seminars, I also lectured at university and college.
Recently I completed contractual assignments for the two international funding agencies in customer service, marketing strategy and graphic / packaging design.
Now you can get more details about how I can be of a greater benefit to you via my profile on LinkedIn, just click http://www.linkedin.com/in/troyholder
To lear more aboout profit making social media marketing strategies visit http://www.troyholder.com/socialmedia.html
and http://www.fb.com/getmoresales
What is Search Engine Optimization (SEO)?Mikhail Bell
According to Webopedia, search engine optimization (SEO) is "a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in search results page of a search engine (SERP)."
This presentation explains the structure of Internet search and provides simple tips to improve how your website, or article, appears in search engines.
Content strategy tips: find topics, research keywords, generate content that connects, grow your email list, share through social media and measure everything! This presentation was given by Andy on 3/27/13 at Orbit's monthly open house, Wine & Web.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Keyword Research For SEO 2022 | How To Do Keyword Research? | Keyword Researc...Simplilearn
Keyword research in SEO is the most crucial aspect of search engine optimization. In this video "Keyword research for SEO," we will be covering all the necessary techniques to get the best keywords for your content.
✅ What is a keyword?: Keywords are the ideas or topics that clearly describe what your content is about.
✅ What is keyword research?: Keyword research in SEO is a process of identifying keywords or popular search terms that people tend to search for.
✅ Tools for keyword research - Here are some best keyword research tools that will help you to gain the best keywords for your content. Tools include - Google Keyword Planner, SEMRush, Ahrefs, Google Trends, Answer The Public, KeywordTool.io
✅ How to perform keyword research?: Here are 5 ninja techniques to perform keyword research
1. Keyword discovery using tools
2. Search for trending keywords
3. Competitor keywords
4. Identify the search terms people are looking for
5. Reverse Keyword Mining
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#KeywordResearchForSEO #HowToDoKeywordResearch #KeywordResearchTutorial #KeywordTool #KeywordsResearch #KeywordResearchTool #KeywordResearch #KeywordPlanner #Ahrefs #SEMRush #SEO #DigitalMarketing #SearchEngineOptimization #Simplilearn
🔥 Free Course on Advanced Search Engine Optimization (SEO) Program: https://www.simplilearn.com/learn-seo...
⏩ Check Video on Top 10 Free SEO Tools: https://youtu.be/kvhnYpLEA-0
✅ Check out this amazing tool for research - SEMRush: https://www.semrush.com/
About Post Graduate Program in Digital Marketing Program:
The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.
Key Features:
✅ Purdue-Simplilearn Joint Post Graduate Program Certification
✅ Purdue Alumni Membership and Masterclasses
✅ Masterclasses from top Purdue instructors
✅ 200+ hours of applied learning
✅ Experiential learning through case studies and theme-based project work
✅ Get noticed by the top hiring companies
✅ Learn 35+ Digital Marketing tools
Learn more at: https://www.simplilearn.com/pgp-digit...
For more information about Simplilearn’s courses, visit:
- Facebook: https://www.facebook.com/Simplilearn
- Twitter: https://twitter.com
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
Using the Wisdom of the Crowd for Content ExcellenceKeith Goode
Presented at Pubcon SFIMA on February 25, 2016 in the session "Mining the Keyword Goldmine," alongside data guru Bill Hunt, this slide deck covers the process of rethinking your approach to SEO, content creation, keyword research and tapping into the conversations going on around your site's core keywords. This deck was presented by seoClarity's Chief SEO Evangelist, Keith Goode.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Medical website optimization to elevate your search engine rankings for your website. These are the tools we use to analyze your site.
Keyword tools help you choose highly searched terms for your articles.
This was adapted from a presentation at the Academy of Ophthalmology, 2011.
Similar to Keywords: how to choose them, how to use them (20)
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
11. Competition
The phrase is highly competitive if all the
sites on the first page of Google…
• Are famous (wikipedia, etc.)
• Have a higher domain authority than you
• Have title tags that begin with the keyphrase
• Lots of AdWords ads
Resource: Open Site Explorer
12. Competition
Look out for universal search results
• Local (change tactics/choose another phrase)
• Videos (opportunity?)
• Images
• Products
• News
15. Secondary Keyphrases
• Shares words with the first phrase
“google authorship” and “google authorship markup”
• Includes words that share semantic meaning
17. On-Page SEO
• Once at the beginning of the title <title>
• Once in the first header <h1>
• Four to six times in the body of the page
• In links on other pages that link to the page.