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Wine & Webinar - How to Increase Your Domain Authority
This document provides 5 ways to increase domain authority and ranking through link building: 1. Get links from authoritative websites by guest blogging, digital PR, and collaborating with influencers on content. 2. Create high-quality, original content like research, opinions, and analyses that attract links naturally. 3. Do something press-worthy to get mentioned in the news, which can lead to links. 4. Reclaim links by contacting sites that mentioned your site but didn't link to it. 5. Swap links and mentions with related sites through directories, sponsorships, and industry connections. Building relationships is key to successful link building.
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Wine & Webinar - How to Increase Your Domain Authority
- 1. #wineweb no. 102 How toIncrease Your Domain Authority 5 Ways to Trigger The Most Important Factor in SEO
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- 7. more links =more authority
- 8. links from authoritativewebsites = much more authority
- 13. How much authoritydo I have? How do I find out?
- 18. Source: The MozBarChrome Extension
- 20. It’s the likelihoodthat pages on your site will rank. It’s the value of a link from another site to your site.
- 21. Some Links AreWorth More Than Others There are a lot of little factors…
- 22. 1. It’s froma page on a domain with high authority
- 23. 2. It’s froma page without a ton of outgoing links Many outgoing links = less authority per link
- 24. 3. It isn’tjust another link to your homepage
- 25. 4. The textin the link is descriptive ...not just ‘click here’ It’s good when the link text Includes the target keyphrase
- 29. It’s bad ifall the links include the target keyphrase
- 30. But most siteshave few or no keyphrase-focused backlinks
- 31. 1. From asite with high Domain Authority 2. From a page with few outgoing links 3. To a deeper interior page on your site 4. The anchor text includes your keyphrase High Value Links
- 32. 1. Links inpress releases 2. Links in social media posts 3. “nofollow” links No Value Links
- 34. Bad Link Building Dumbways to try to get links
- 36. “Please link tome now.”
- 37. “Pay me andI’ll get links to you.”
- 38. “I’ll pay youto link to me.”
- 39. “I write goodarticle for you.”
- 40. “Take my infographicand link to me.”
- 41. “You have abroken link. Link to me.”
- 42. “I like thispage. Link to me?”
- 43. “Take this badge…and link to me.”
- 44. “Take this badge…and link to me.”
- 45. “Order from thismenu of links.”
- 46. Buy Links atScale: PBNs (Private Blog Networks)
- 49. 1. Link Building GuestBlogging and Digital PR
- 50. Blogger Collaborative ContentMarketer
- 51. More blog postsLinks, better quality, more friends
- 52. Nice blog, buddy!This is what great marketing looks like
- 54. Classic PR Targets 1.Associations / Trade publications 2. Industry blogs 3. Local media 4. Big business sites (become a columnist)
- 55. I wrote anarticle for you. Here it is. Aaron Orendorff Expert Guest Blogger
- 58. 2. Link Attraction Combininginfluencers with high-value content
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- 66. source: How toFind Influencers, Orbit Media
- 67. Source: Mark Schaefer,Orbit Media The 5 Types of Influencers
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- 69. Source: Mark Schaefer,Orbit Media The 5 Types of Influencers
- 70. There are twokinds of people on the internet 1% Content creators 99% Content consumers and contributors
- 71. 5 Types ofContent Creators 1. Bloggers and Editors 2. Journalists 3. Researchers 4. Podcasters 5. Event Producers
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- 77. Social media isthe world’s greatest phonebook
- 78. 1. Contributor quote 2.Expert roundup 3. Deep dive interview Three Types of Content Collaborations
- 79. “Hi, Mark! Wouldyou like to contribute a quote to this article?”
- 80. “Hi, Mark! Wouldyou like to contribute a quote to this article?” “Sure, Andy! No problem. How does this sound?”
- 81. “Sure, Andy! Noproblem. How does this sound?” “This is perfect. Thank you! I’ll let you know when this is live...” “Hi, Mark! Would you like to contribute a quote to this article?”
- 83. 1. Content quality(expert POVs) 2. Better social reach (ego bait) 3. Grows your professional network Three Benefits of Collaborative Content
- 84. 1. Content quality(expert POVs) 2. Better social reach (ego bait) 3. Grows your professional network Three Benefits of Collaborative Content …with content creators who create links and therefore might one day pass authority from their site to yours.
- 85. What content attractslinks?
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- 87. 75% of contenthas zero links source: BuzzSumo, Moz
- 88. Steve Rayson Co-founder, Buzzsumo ...ifyou want to create content that achieves a high level of both shares and links then you should concentrate on opinion forming, authoritative content... or well researched and evidenced content.
- 89. Steve Rayson Co-founder, Buzzsumo ...ifyou want to create content that achieves a high level of both shares and links then you should concentrate on strong opinion original research
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- 97. The average lifespan ofa marketing website is 2 years 7 months
- 100. But how canI get influencers to check out this awesome research?
- 103. source: 2019 BloggerSurvey, Orbit Media
- 104. “What do peoplein our industry often say but rarely support?”
- 105. Find the missingstat
- 106. Source: Foundation What elseattracts link? Tools
- 107. Contribute to other people’scontent
- 108. “Hey would youlike to contribute to my post?”
- 110. “Hey would youlike to contribute to my post?”
- 113. “Sure! How aboutsomething about marketing collaboration?” “Hey would you like to contribute to my post?”
- 114. “Hey would youlike to contribute to my post?” “Sure! How about something about marketing collaboration?” “Sounds great, buddy!”
- 118. Get creative! If Ihad only $100 to do link building…
- 119. 3. Do SomethingPress-Worthy You make the news. The news makes the links
- 128. What do youbelieve that most people would disagree with?
- 129. What do youthink will happen in the future that most people think is unlikely?
- 130. What questions arepeople in your industry afraid to answer?
- 131. 4. Link Reclamation Yougot mentioned, but where’s the link?
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- 138. Let’s email theeditor… Specific, considerate…
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- 142. 5. Link Swapping The“grey hat” world of mentions
- 146. Quick wins forlinks and mentions 1. Associations / directories 2. Related organizations 3. Sponsorships 4. Past Contributions 5. Friends
- 148. Everything in marketing isbased on relationships
- 149. If you’re notmaking friends, you’re doing it wrong.
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