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2. Introduction
Search Engine
Optimization
Image
Optimization
Page Optimization
Backlink
Building
Keyword Research
Organic Search Paid Search

4. Agenda
What is Keyword Research?
Importance of Keyword Research
Long-tail Keywords and Short-tail Keywords
Keyword Research Tools
How to Perform Keyword Research?
Keyword research with help of various tools
Job opportunity
Conclusion

6. What is Keyword Research?
Keywords are the ideas or topics that clearly describe what your content is about.
Keyword research is a process of identifying keywords or popular search terms that people
tend to search for.
What is keyword
research?
Keyword
research
How to do keyword
research
SEO
research
What is SEO
Keyword research tools
Keyword research meaning
Keyword research for new
website Keyword research
for YouTube
What is keyword
research?

7. Importance of Keyword Research
What is keyword
research?
Keyword
research
How to do keyword
research
SEO
research
What is SEO
Keyword research tools
Keyword research meaning
Keyword research for new
website Keyword research
for YouTube
What is keyword research?
High
Rankings

8. Long-tail Keywords and Short-tail Keywords
Long – tail
Keywords
Short – tail Keywords
These keywords mostly used to get
more specific results
For Example:
“Shoes for black dress”
These keywords are the general keywords, or
more specifically, general search terms
For Example:
“Shoes”

9. Tools for Keyword Research
Features Of Keyword Planner
 New keywords discovery
 Estimate monthly searches for a keyword
 Get average cost of ads for the keywords
 Keyword organization

10. Tools for Keyword Research
Features Of SEMRush
 Competitor keywords data
 Competitor backlinks data
 Competitor’s top-performing content
 Competitor’s campaign data

11. Tools for Keyword Research
Features Of Ahrefs
 Discover keyword ideas
 Search volume estimations
 Identify easy keywords for which you can possibly rank
 Get a list of long-tail keywords
 Get keyword idea for

12. Tools for Keyword Research
Features Of Google Trends
 Get trending keyword ideas
 Get ideas as per the required locations
 Get ideas as per web search, Youtube search, image search, etc

13. Tools for Keyword Research
Features Of AnswerThePublic
 Free and paid versions
 Get ideas about what people ask in your industry

14. Tools for Keyword Research
Features Of KeywordTool.io
 Free and paid versions
 Get ideas from various platforms like

15. How To Perform Keyword Research?

16. How To Perform Keyword Research?
Keyword Discovery

17. How To Perform Keyword Research?
Keyword Discovery For New Business
Sugar free ice cream near
me
1K – 10K
Keyword Discovery For Business Having Hold
Long-tail Keyword Search Volume Competition
Low
Accurate Results Higher Ranking
Long-tail Keyword Search Volume Competition
Best sugar free ice cream 10K - 100K Medium / High

18. How To Perform Keyword Research?
Search For Trending Keywords
Traffic
Keyword
research
How to do keyword
research
SEO
research
Keyword research tools
Keyword research meaning
Keyword research for new
website
Google Trends
• Identify trending keywords
• Search Platform – Web, YouTube,
etc
• Choice for location

19. How To Perform Keyword Research?
Competitor Keyword Research
Competitor 1
Competitor 2
Competitor 3

20. How To Perform Keyword Research?
Identify Search Terms People Are Looking For
sugar free ice cream near me
how to make a sugar free ice
cream?
best locations to spend
holidays

21. How To Perform Keyword Research?
Reverse Keyword Mining
Performance Tab
Image Credits: databox.com

22. How To Use Tools For Keyword Research?
Image Credits: databox.com
Keyword Planner
Google Trends
SEMRush

23. Job Roles And Responsibility
Performing keyword research including discovery and expansion of
keyword opportunities
Perform keyword research in coordination with client business objectives
to optimize existing content and discover new opportunities
Conduct keyword research using various tools

24. Job Roles And Responsibility
We are hiring candidates for the SEO analyst profile. Consider
the following job description for the same. Interested candidates
can apply through www.xyzexample.com
Job Responsibilities:
• Perform keyword research using various keyword research
tools like keyword planner
• Perform competitor analysis to identify content gaps and areas
of improvement
• Tracking organic traffic, conversion rates, and time spent on
the page
• Update older content and add a call to action to improve user
engagement
• Mobile pages optimization
• Conduct link-building strategies
• Monitor paid search campaigns
• Stay updated with SEO trends and implement the same to
gain traffic

25. Companies Hiring For SEO Profiles

26. Conclusion