This document summarizes key strategies for creating high-performing content. It discusses using visual elements like charts, diagrams and videos throughout content to increase engagement. It recommends including quotes from experts and contributors in articles to improve quality and social reach. The document also covers using lead magnets and optimized landing pages to generate leads. Specific tactics covered include using prominent promises and proof on landing pages, as well as writing compelling calls-to-action that outline the specific action and value to the user.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
How to get Facebook Groups Working for Your Business | Marie Page BrightonSEOThe Digiterati
Watch the video and get a list and detailed description of the brands featured in the talk at https://thedigiterati.com/brightonseo-talk-how-to-get-facebook-groups-working-for-your-business/
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Some SEO-companies who use our software claim that Web CEO can substitute a few employees at once. Help your boss to save some money by purchasing Web CEO for your daily SEO-routine automation.
Social Media Crash Course - A One-Hour GuidePaul Gillin
Topics include key terms to understand; how influence works in the blogosphere; the seven applications of corporate blogs; Why business blogs succeed and don't they’re successful; how word-of-mouth spreads influence; through other social media channels; basic overview of social networks, social news, bookmarking, micro-blogging, meetups, photo-sharing, community applications, mashups.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
How to get Facebook Groups Working for Your Business | Marie Page BrightonSEOThe Digiterati
Watch the video and get a list and detailed description of the brands featured in the talk at https://thedigiterati.com/brightonseo-talk-how-to-get-facebook-groups-working-for-your-business/
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Some SEO-companies who use our software claim that Web CEO can substitute a few employees at once. Help your boss to save some money by purchasing Web CEO for your daily SEO-routine automation.
Social Media Crash Course - A One-Hour GuidePaul Gillin
Topics include key terms to understand; how influence works in the blogosphere; the seven applications of corporate blogs; Why business blogs succeed and don't they’re successful; how word-of-mouth spreads influence; through other social media channels; basic overview of social networks, social news, bookmarking, micro-blogging, meetups, photo-sharing, community applications, mashups.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for ’Inbound Marketing Content Workshop’
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
4 Web Marketing Perspectives. Google & The Dicing of Everything. Get Google's Perspective. Markets are Conversations. Get Outside Perspective. Visitors are unique. Match his/her perspective. Analytics Rule.
Inbound marketing refers to permission-based marketing strategies in which consumers choose to learn more about you by conducting a keyword search online, subscribing to your RSS feed, downloading your white paper, opting into your email newsletter, watching your videos, listening to your podcasts, visiting your social network or commenting on your blog.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants gain insight into how they can optimize the use of these tools to achieve different business objectives.
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
How to Write High-Connection, High-Converting Emails with Donnie BryantOrbit Media Studios
Studies consistently show that email has the highest ROI of any marketing channel. But that doesn't mean promoting your content effectively through email is easy! This presentation will cover:
How to maximize clickthroughs without overhyping (or otherwise setting the wrong expectations)
Proven ways to put your reader in a frame of mind that increases connection, trust and ultimately, conversions.
Top tips for keeping unsubscribes and website bounces from email traffic under control
With a few solid strategies in place, your emails can add value to your web content and more compelling than it would be on its own. This material will be most beneficial for marketers who already have email lists and something to sell them.
We’re going to cover every step in the process for outranking your competitors. From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
In this in-person class Andy Crestodina, Strategic Director and Founder of Orbit Media, will cover all of the most common SEO questions:
What are the biggest mistakes that website owners make?
Does duplicate content really hurt your rankings?
What are the most important search ranking factors?
What actions give you a durable advantage?
Which tools are truly useful? Which are free?
How is SEO ROI measured?
After attending this session, you’ll know how to:
Pick your battles: Find the phrases that you can win for
Indicate relevance: Use keywords in ways that show you’re the real thing
Target topics: Go beyond the keyphrase, finding semantic clues
Build authority: Grow your site’s credibility through networking and collaboration
Be opportunistic: Use Analytics to quickly find low-hanging fruit
Once finished, you’ll never look at webpages the same again.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
1. Presentation Title
Subtitle
Month, #, Year
Engagement, Efficiency
& Business Impact
…with some non-obvious,
more advanced content strategies
November 24, 2020
2. Engagement, Efficiency & Business Impact
If your Domain
Authority is…
1-30
New player
30-50
Niche site
50-70
Trusted resource
70-90
Major blog
Media site
…focus on… Deep content
and outreach
Original research Influencers
(invite guest
contributors)
Monetization
…with this mix… 25% owned
(on-site)
75% earned
(guest posts)
50% owned
50% earned
75% owned
25% earned
100% owned
11. Topic Thought leadership / content marketing
Keyphrase “What is thought leadership marketing?” (info intent)
Location Blog
Format Original Research / Article
Influencers Subject matter experts, social influencers
Channel Search
Goal Brand awareness (traffic), Authority (links), Email list growth
12. Topic How to design a B2B service page
Keyphrase “B2B website” (commercial intent)
Location Blog
Format Guide / Diagram
Influencers Current clients
Channel Emailed directly to prospects, webinars, sales calls
Goal Sales enablement
14. Topic Keyphrase Location Format Influencers Channel Goals
Content
marketing
Information
intent
Blog
Original
research
article
SMEs, social
influencers
SEO
Brand
awareness
web design
Commercial
intent
Blog
Guide with
diagram
Current
clients
1-to1 emails,
webinars,
sales calls
Sales
enablement
15. Topic Keyphrase Location Format Influencers Channel Goals
Content
marketing
Information
intent
Blog
Original
research
article
SMEs, social
influencers
SEO
Brand
awareness
web design
Commercial
intent
Blog
Guide with
diagram
Current
clients
1-to1 emails
Webinars
Sales calls
Sales
enablement
? ? ? ? ? ? ? ?
16. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
(testimonials)
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
TOP
MIDDLE
BOTTOM
17. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
18. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
19. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
20. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
21. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
22. Keyphrase Location Format Influencers Channel Goals
Information
intent (?)
Blog
Landing pages
“How to” Articles
Original research
infographics
Celebrities
Social influencers
Thought leaders
SEO
Social Media
Email
Traffic
Brand awareness
Link building
Digital PR
Commercial
intent ($)
Blog
Landing pages
Sales pages
Guides
Testimonials
Webinars
Testimonials
SMEs
Current clients
SEO
Email
Webinars
Leads
ABM
Sales enablement
Navigation intent
Sales pages
Homepage
Case studies
Comparison tools
Savings calculator
Prospects
Current clients
1-to-1 emails
Webinars
Sales calls
Leads
Loyalty
source: SEMrush
TOP
MIDDLE
BOTTOM
27. Engagement, Efficiency & Business Impact
How to hold attention on long posts
Add something visual at every scroll depth
• Charts and graphs
• Diagrams and screenshots
• Faces of contributors
• Call out quotes and statistics
• Videos and animations
28.
29.
30. Engagement, Efficiency & Business Impact
source: How Little to Users Read? NN Group
Users have time to read at
most 28% of the words
during an average visit
20% is more likely.
Readers don’t read
34. Engagement, Efficiency & Business Impact
1. Contributor quote
2. Expert roundup
3. Deep dive interview
3 Types of Content Collaboration
35. “Hi, Mark! Would you like to
contribute a quote to this article?”
36. “Hi, Mark! Would you like to
contribute a quote to this article?”
“Sure, Andy! No problem.
How does this sound?”
37. “Sure, Andy! No problem.
How does this sound?”
“This is perfect. Thank you!
I’ll let you know when this is live...”
“Hi, Mark! Would you like to
contribute a quote to this article?”
38.
39. Engagement, Efficiency & Business Impact
1. Content quality (expert POVs)
2. Better social reach (ego bait)
3. Grows your professional network
3 Benefits of Content Collaboration
40. Engagement, Efficiency & Business Impact
1. Content quality (expert POVs)
2. Better social reach (ego bait)
3. Grows your professional network
…with content creators who create links
and therefore might one day pass
authority from their site to yours.
3 Benefits of Content Collaboration
74. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
75. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
76. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
77. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
78. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
79. 1. Form Headline
The “what” of your offer.
2. Subhead
Add clarifying description. Introduce the “why” they
should care.
3. Benefits Bullets
The benefits extend the “why” in an easy to read format.
4. The Form
Collect the minimum amount of info. Maybe a bit more.
5. Call to Action
Describes what will happen when they click
…or reinforces what they’ll get.
6. The Closer
A last minute nudge to encourage the click (social proof,
urgency, trust statement or important details)
Guide to Moats and Gates
10 Tips for Medieval Defense
This is your complete guide
for keeping barbarians out!
• When to use oil or spikes?
• Safety tips for wall guards
• Moat maintenance ideas
Name
Royal Title
Email
Get My 10-Step Guide
for Castle Defense
(We never share info with the clergy)
98. If all of my content is up to-date and ranking
where I think it should be, I’ll write something new.
If not, I’ll update and relaunch an old post.
Brian Dean
Backlinko
99. I fear not the man who practiced 10,000 kicks once.
But I fear the man who has practiced one kick 10,000 times.
Bruce Lee
Kung Fu Master
118. Engagement, Efficiency & Business Impact
• 845 words
• 6 sections
• 5 charts
Before
• 4300 words
• 4 main sections, 27 subsections
• 30 charts and diagrams
• 5 contributor quotes
After