The document provides an overview of search engine optimization (SEO) including its definition, importance, and working principles. It discusses the role of keywords, market analysis, and on-page and off-page optimization strategies to improve website rankings on search engines like Google. The conclusion emphasizes the goal of SEO as achieving higher visibility on search results by using relevant keywords effectively in content writing.

1. Search Engine Optimization (SEO)
SEO/SEM for a WebSite
Presented by: Mahesh Sharma, SEO/ SEM @

2. Agendas Today
• Introduction to SEO
• Application of SEO
• Working Principal of SEO
• SEO in a Website/ Webpage
• Conclusion

3. What is SEO?
• Search Engine Optimization
• Optimizing your website for achieving better
results in Search Engines like Google, Yahoo,
Bing, ASK.
• Primary focus is on Google Search

4. Why SEO?
• Google displays 10 relevant information in
every search results based on a keyword that
user searches for in Google Search Engine
• And visitors generally go the first three link
that are visible in the Google
• Top position on Google is according to the
website that are mostly visited by the
costumers

5. How SEO works?
• Robots, a web crawler goes from one page to
another page and analyzes the content to get
all sorts of information.
• Robots analyzes the content of webpage by
looking the keyword or search terms and
relation of the keywords to the information
presented in the webpage
• Robots are the program (algorithm) made by
Google.

6. SEO services in a Website
• Market Analysis
• Keyword Search
• SEO friendly
• Higher Ranking
• Increased Visitors

7. Market Analysis - SEO
• User behavior
• Competitor Analysis
• Find authorized source of information
• Updates to the information

8. Keyword Search -SEO
• Keywords satisfying user behaviors
• Keywords on title, URL, meta-description,
headings, subheadings, paragraphs
• Keywords words as per the CTR on Google
• Google Extension: Keywords everywhere

9. SEO friendly Website
• On page Optimization
 Page structure:
 Alt text, Title tag, Meta
description, Header tag
 URL structure
 Optimized Images
 Internal linking
 Responsive website
 Dwell time and bounce
rates
 Skyscrapers techniques
• Off page Optimization
Back links:
 External linking to source
of information from
respective official sites.
 Connection and share to
social networking like
Facebook, Twitter,
LinkedIn, email marketing
etc.

10. Higher Ranking in Google –SEO
• Based on On-Page and OFF-page optimization SEO
will help us to get found by more potential
costumers.
• 1st page on Google search results attracts 95% of
overall customers on internet
• Top 3 search results attracts 33% of overall
customers in internet

11. Increased Visitors -SEO
As per higher raking in Google and appealing/
engaging content, there is increase in visitors

12. Summary of
SEO in Content Writing
Step 1: Make your content more appealing
Step 2: Make use of appropriate keywords at
relevant places with natural tone
Step 3: Review your content

13. SEO at a WebSite
Tools used for Keyword Research
• Keyword research is based on Competitor
analysis and CTR in Google Search Engine.
• Tool used for finding about Different Keywords
and phrases: Google Extension – Keyword
Everywhere

14. Conclusion
• The main goal to SEO at a Website/Webpage is to make
Google rank our post at top in different keyword search
Your website/webpage
• Take the keywords that you get impressions for in
Google Search Engine and use them relatively in an
appealing way in Content Writing.

15. Any Questions???
Thank you!