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High ROI Content Strategies for SEO

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Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

Published in: Education, Technology, Business
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High ROI Content Strategies for SEO

  1. 1. High ROI Content Strategies Cyrus Shepard SEO & Director of Marketing PlaceFull.com @cyrusshepard
  2. 2. Ready for Change?
  3. 3. Vanishing SEO
  4. 4. •Directories
  5. 5. •Directories•Link Networks
  6. 6. •Directories•Link Networks•Article Marketing
  7. 7. •Directories•Link Networks•Article Marketing•Press Releases
  8. 8. Title Tags http://www.blindfiveyearold.com/google-changed-my-title
  9. 9. Infographics
  10. 10. >click here<Anchor Text
  11. 11. What will we do?
  12. 12. GOOGLE+ The 3rd Sock?
  13. 13. NOT A SOCIAL NETWORK
  14. 14. FOLLOWED PROFILE LINKS
  15. 15. FOLLOWED POST LINKS
  16. 16. ONLY MAJOR PLATFORM WITH AUTHOR PHOTOS
  17. 17. UGLY PHOTO?
  18. 18. What if I Tested This?
  19. 19. What if I Tested This?
  20. 20. What if I Tested This?
  21. 21. Bonus Tool: All My +www.allmyplus.com
  22. 22. Infographics
  23. 23. Cutts VS Infographics
  24. 24. ARE INFOGRAPHICS OVERPLAYED?
  25. 25. Why eBooks Beat Infographics http://www.collegeplus.org/ipad/
  26. 26. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post
  27. 27. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive
  28. 28. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content
  29. 29. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation
  30. 30. Why eBooks Beat Infographics1. Easy - Like a Kick Ass Blog Post2. Less Expensive3. Evergreen Content4. No Saturation5. eBook Directories
  31. 31. Why eBooks Beat Infographics6. Can Be Repurposed
  32. 32. Why eBooks Beat Infographics6. Can Be Repurposed7. Not on Google’s Radar
  33. 33. What about Press Releases?99% Earn no EditorialLinks(best guess)
  34. 34. Impressive Distribution Report?Makes You Feel Like You’reGetting Your Money’s Worth
  35. 35. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  36. 36. All With Exact Match Anchors “benign prostatic hyperplasia” “lower back pain”
  37. 37. This is Not Linkbait #1 Problem:No Linkable Assets
  38. 38. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  39. 39. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  40. 40. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  41. 41. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  42. 42. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations
  43. 43. Create Linkable Assets•New, Useful & Newsworthy•Tools•Guides, Reports & eBooks•Free•Videos•Data Visualizations http://newsmap.jp
  44. 44. Now this is Linkbait!www.seomoz.org/dp/big-news-memeified
  45. 45. Hire a Pro
  46. 46. HAROCan it help YOU out? www.helpareporter.com
  47. 47. 3 Steps to HARO Success
  48. 48. 3 Steps to HARO Success1. Gmail Canned Response
  49. 49. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page
  50. 50. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top Articles
  51. 51. 3 Steps to HARO Success1. Gmail Canned Response2. Link to “Expert” Page3. Link to Top ArticlesAnswer the Phone!
  52. 52. >click here<
  53. 53. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  54. 54. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  55. 55. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  56. 56. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  57. 57. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  58. 58. >click here< •Contextual Analysis •Block Analysis •Keyword Proximity •Reading Level >click here< •Term Weighting •Title Tag •Page Relevance •Domain Relevance •Inbound Links •Author Authority
  59. 59. Yes, We Are Ready
  60. 60. >thank you<
  61. 61. Cyrus ShepardSEO & Director of Marketing PlaceFull.com @cyrusshepard

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