organic_keyword_research_and_selection-seth_wilde.ppt
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The document discusses organic keyword selection and research for search engine optimization. It provides tips on finding relevant keywords from internal site data, competitor analysis tools, and keyword research tools. The document also discusses assigning keywords to pages based on keyword difficulty, monthly search volume, and conversion rates. Pages on the site should be optimized for 3-4 keywords each and keywords can be grouped based on related terms. Keywords should be adjusted based on changes in competition and regular keyword research should be done to refine results over time.
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The document discusses how engaging with online customers in real-time through chat can increase sales and conversions for e-commerce businesses. It provides an example of an outdoor gear retailer that saw a 20% increase in revenue, 10x growth in conversions for chat users, and 54% higher average order value by targeting site visitors and proactively engaging them in chat. The retailer was able to better match product experts to customer interests and elevate the skills of customer service representatives through chat.
taking_your_analytics_data_-shuman_ghosemajumder.ppt
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tag_you_are_it_how_to_leverage_you-dan_zarrella.ppt
Twitter users are engaged social media participants who readily share content from blogs and social news sites, particularly news and opinions rather than humor. To leverage this, match your site's branding to your social media profiles and find influential Twitter users in your topic area to follow and engage with. Make it easy for visitors to your site to share your content on social media through plugins that add share buttons and by including descriptive text to encourage clicking on shortened URLs.
tag_you_are_it_how_to_leverag-geoff_livingston.ppt
#pubcon was a conference that took place on November 12, 2008. Tags are important on social networks as they allow posts and conversations to create memes that can be tracked. Various social networks and services use tags for bookmarking, social search, and tracking memes. Specific hashtags or tags can be used in direct marketing, PR, and campaign efforts to encourage communities to search and share particular content.
social_media_the_big_sexy_buzz-kent_schoen.ppt
Social media has over 120 million active users who share status updates, photos, and other content daily. As information sources, social media and user reviews are becoming more trusted than traditional sources like search engines, directories, and newspapers. With so much user-generated content, social networks act as filters where friends and communities influence what users see. For marketers, social media allows targeting large audiences and generating organic reach through influential users to spread engagement further. Analytics provide metrics on interactions, demographics, and activities to help measure campaigns and discover new opportunities.
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seo_design_and_organic_site_structure-alan_knecht.ppt
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The document discusses recommendations for SEO best practices when launching new websites or products. It recommends mimicking features from successful sites like YouTube, such as easy navigation, descriptive content, and social sharing features. It also recommends that companies create internal SEO guides, educate teams on search policies, and utilize analytics tools. The guide suggests best practices like using semantic HTML, organizing content logically, using accurate filenames and descriptive alt text for images. It also stresses the importance of participating in online communities and providing value to users.
seo_and_big_search-david_roth.ppt
David Roth, the Director of Search Marketing at Yahoo, gave a presentation about search marketing across different business units at Yahoo. He discussed how Yahoo uses search marketing techniques like paid search, SEO, and affiliate marketing to acquire customers across many of its properties. He also provided examples of how Yahoo measures the success and opportunity for search marketing efforts using metrics like lifetime customer value.
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Andy Beal presented on monitoring your reputation. He recommends monitoring your company, products, executives, services, competitors, customers, and industry news. Some tools he suggests using are Google Alerts, Trackur.com, Technorati, Delicious, Flickr, YouTube, Twitter, Wikipedia, and customer review sites. Trackur allows comprehensive reputation monitoring from one location.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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