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Search  Engine  Optimization Ali Pour Zahmatkesh [email_address] Dec 2009 Understanding Search Engines & Search Engine Results
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is SEO ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Are The Organic Results ? Organic Pay Per Click Pay Per Click
Why Use SEO ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods Getting Indexed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods Preventing Crawling ,[object Object],[object Object],[object Object],Tells  all crawlers  not to enter four directories of a website:  User-agent : *  Disallow : /cgi-bin/  Disallow : /images/  Disallow : /tmp/  Disallow : /private/
SEO Methods Increasing Prominence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Techniques White Hat vs. Black Hat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 SEO Tips   Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 SEO Tips Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Search Engines for 2008 ,[object Object]
Top Search Engines for 2009 ,[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions & Answers Contact Information : Ali Pour Zahmatkesh www.ali-pourzahmatkesh.com [email_address]
Thank You

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SEO by Ali Pour Zahmatkesh/ AUT University project

  • 1. Search Engine Optimization Ali Pour Zahmatkesh [email_address] Dec 2009 Understanding Search Engines & Search Engine Results
  • 2.
  • 3.
  • 4. Where Are The Organic Results ? Organic Pay Per Click Pay Per Click
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Questions & Answers Contact Information : Ali Pour Zahmatkesh www.ali-pourzahmatkesh.com [email_address]