This document provides tips for search engine optimization (SEO). It recommends focusing SEO efforts on a main keyword and related terms. Tools like keyword planners can help identify growing keyword opportunities. Pages should be optimized for keywords through natural language content, internal links, metadata and structured data. Technical elements like sitemaps and page speed can also impact SEO. Analytics tools help measure SEO effectiveness.

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5. What is SEO?
Don’t try to stuff everything in one page
Be relevant
Be precise
Write in natural language

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11. http://keywordtool.io
http://www.wordstream.com/keywords
http://www.socialmention.com/
https://moz.com/products/pro/keyword-explorer

12. Use tools like
Google Trends to
focus on terms
that show growth
May want to put more
focus on a related term
rather than your initial
seed term
Use terms in
technical SEO
elements
Gather and group
related terms to
use in your copy
whenever
possible
Possibly develop
more than one
page depending
on results
Are there related
concepts and terms that
deserve their own
pages?

14. Engines look at content semantically: what is the page
saying,
who links to it, metadata
Putting the term in all over will actually get you delisted or demoted
Engines look
at
incoming links

17. http://www.mysite.com/section/my-term

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23. https://developers.google.com/structured-data/
https://www.google.com/webmasters/markup-helper/
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26. http://www.mysite.com/products/nintex-workflow-
for-sharepoint-2016

27. “http://www.myserver.com/path/to/page
http://www.myserver.com/path/to/page?query=foo
http://de-de.myserver.com/path/to/page
http://members.myserver.com/path/to/page

28. http://www.sitemaps.org/
https://developers.google.com/speed/

33. https://support.google.
com/analytics/answer/
1008015?hl=en
https://support.google.com/tagm
anager/answer/6103696?hl=en
https://support.google.
com/analytics/answer/
1012264?hl=en
https://support.google.
com/webmasters#topi
c=3309469
https://support.google.
com/webmasters/ans
wer/1120006?hl=en