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TODAY'S OUTLINE
Topics to discuss
What is a keyword?
Focused Keyword and Related Keywords
Type of Keywords
Customer Goals of your Keyword
Keyword Intent
Tools to conduct Keyword Research
WWW.CONSULT4SALES.COM
11
What is a
Keyword?
Is it a word(s) that you use to denote
your business?
Is it a word(s) that your customers
use to find solutions to their
problems?
You or Customer !
Focussed & Related
Keyword
Short Tail and Long
Tail Keywords
Words used most often by customers on
search engines are known as Keywords.
Short Tail Keyword has 1- 3 keywords.
Long Tail Keywords has > 3 words.
4
Google Results
Google Trends
Wikipedia
Reddit
Ubersuggest
Ahrefs
Reddit
Quora
Amazon Reviews.
Ebay
Social Shares &
Tractions
5
Forums and Boards
Facebook Audience
Insights
Google Key word
Planner
Competitor's
Keyword
The Hoth
Pinterest
Tumblr
Issuu
Google Keyword
Planner
How to do Keyword
Research for You Tube?
Case Study
8
How to do Keyword
Research for Google
Keyword Planner?
Case Study
8

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Keyword research for Social Media