SlideShare a Scribd company logo
Keywords
are what your visitors
use to find your site
Keywords
establish relevancy
with search engines
Google isn’t stupid
Why do you need a
keyword map?
• Individual pages need to be optimized
• You want to be relevant for a range of
keywords
• Keyword maps help make keyword research
less messy
What is a keyword map?
A keyword map is a way of organizing the
keywords you want to target into a framework you
can incorporate into your site structure.
Setting up your keyword map
Image: wordtracker.com
Google Adwords
• Free tool (just create an Adwords account)
• Research terms that will establish RELEVANCY
• Ignore demand - you’re not the one bidding
At this point:
Relevant Keywords ≠ Traffic Keywords
Use Logic

Consolidate & rearrange as you go
The Framework Emerges
Translating to WordPress
Adding relevance to
category pages
Inbound Link Opportunity
Relevant 

Keyword

Links
Most 

Recent 

Posts
Category Page “Updated” Every
Time a New Post is Published
Which Keywords Are Worth It?
• Low competition, relevant
• High search volume, relevant
• Ready to buy - low search volume ok
Demand vs Supply
Results for “Healthy Smoothies”
bit.ly/BrainstormTools
Match Up Categories
Questions?
Find me later:
@JenJamar
collaborate@jenjamar.com

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