Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
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AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
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Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
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Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
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Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
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· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
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If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
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Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
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Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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Increase_Website_Traffic_Adaptive_Eddie-Prentice
1. More Visitors = More Sales
Ways to increase your website traffic
IJL Seminar – Tuesday 5th September 2011
Presented by Eddie Prentice, Adaptive Consultancy
2. Agenda
• Introduction
• How search engines work
• Paid search
• Search engine optimisation
• Email marketing
• Affiliate marketing
• The semantic web
• Measuring success
3. How to increase online sales
It’s easy. You either
• Increase web traffic
• Improve your conversion rate
Focus of this seminar is increasing traffic.
5. How does Google find you?
Google uses software known as "spiders" to crawl the
web on a regular basis to find relevant results for specific
search phrases.
Google issues specific guidelines:
• Design and content guidelines
• Technical guidelines
• Quality guidelines
Make sure your designer / developer is
aware of, and follows, these guidelines.
7. Why search engine marketing is so
important
People who type a phrase into a search
engine are
four times more likely to purchase
than those who click on a
banner ad.
8. Why do people use search engines?
• Learn more about a product/service 46%
• To compare products/services 25%
• To read reviews about product/service 10%
• To purchase a product/service 9%
• To find to a particular site 7%
11. The Paid Search Process
It’s quick and easy to set up.
Unless you have a process it’s also a
quick and easy way to fail.
12. How soon before purchase does research begin?
40
35
30
25
20
15
10
5
0
Same day 1 week
1 month %…
3 months
6 months
9 months
13. Keyword search and competitiveness
Long tail keywords have low search volumes but bring high quality traffic
14. Competitor Analysis
• Look at who’s on page 1 of Google for search
phrases you want to be found for.
• Look at their ad copy
• Look at their landing pages
• Determine factors which
drive success
• Assess your strengths and
weaknesses
• Know what actions you need to take
15. Display and Search Networks
- Websites incorporating Google ads
- Google matches your keywords to the content found on the website
Visitors tend to be impulse clickers and may be less likely to
convert.
- Displays your ads along with the organic search results in the search
engine
- Your keywords are matched to what the visitor typed into the search
field.
Visitors have a specific purpose - more likely to be looking for
what you are selling.
17. A Word About Google Quality Score
The AdWords system works best for everybody – advertisers, users,
publishers – when the ads displayed match users' needs as closely as
possible.
• Quality Score helps ensure that only the most relevant ads appear
• A Quality Score is assigned to each of your keywords
• Measures how relevant your keyword is to your Ad Group and to a
user's search query
18. PPC Campaign Optimization
Optimisation is not just about making bid changes.
• Edit ad copy to replicate the keywords that drive
traffic
• Ensure landing pages meet the expectations set by
the ad message
• Pause or delete poorly performing keywords
Relevant ads appear in higher positions, earn more
clicks, and bring you the most success.
19. Ad Copy Relevancy
All these ads came up under the search phrase “diamond engagement rings”.
Which ones would you click on?
No Better Best
20. Ad Copy Relevancy
Make sure your landing page matches your offer or they’ll hit the back button
Where’s
the
75% Off?
22. Title line in ad matches
search phrase and
landing page content.
23. “Google Adwords doesn’t work for me”
• Do you send ads to a specific Landing Page?
• Do you use “exact phrase match”?
• Do you use “negative keywords”?
• Did you know Google increases your bid price on
poor performing ads?
• Did you track results with Google Analytics?
• Did you use conversion tracking?
• Did you test your Landing Pages?
• Did you use Google Adwords Content Network?
25. The Basics of SEO
• Onsite factors
– Coding
– Navigational structure
– Web page copy
• Off page factors
– Backlinks
– Articles/PR
– Blogs
– Social media
27. Optimised website copy
• Set an objective for the web page
• Who are you writing for?
• What keywords to use?
• What do they need to know?
• What action do you want them to take?
• Call to action – direct them to the next step
28. Off page optimisation
Who likes you?
Who’s linking to you?
You need to build good quality, relevant links.
37. Affiliate Marketing Structure
The affiliate marketing industry has four core
players at its heart:
• Merchant (Your Website)
• Network
• Publisher
• Consumer
When people talk about affiliates they tend to
refer to a combination of networks and
publishers.
38. Affiliates – How it works
The website owner rewards "affiliates" for each visitor or
customer brought about by the affiliate's marketing efforts.
Generally a fee
+ commission.
39. Affiliate Facts
• £4.62 billion sales in 2010
• Represents about 10% of all retail online sales
• £31% of affiliates are generating less than
£50/mth average for their merchants
• 25% of affiliates are generating at least
£10,000/mth for their merchants.
It’s a mixed bag, with many “part-time” or
hobbyists.
40. The benefits of affiliates
• Incentivises other websites to promote your
company’s products and drive website traffic and
sales.
• Pay on performance – that means sales not just click
throughs
• Limited up-front costs – although some charge
ongoing admin fee
• Limited technical requirements – just some tracking
code placed on the checkout of a merchant’s site,
managed by the affiliate network.
• Build incoming links – SEO benefit
41. Affiliates and PPC
• Be clear in your contract with affiliates about
whether they can bid on your brand name
• If affiliates bid on your brand there will be
more competition and the price will go up
• Common practice to have lists of words
which affiliates can’t use:
– In ad copy
– Keywords
– Position (e.g. can’t bid for top positions)
42. Affiliates are in business for
themselves
Nothing wrong with that but …
• If they don’t think you can make money for them they
won’t make money for you.
• Even major brands need a story.
• If you don’t have something unique or special to offer it is
unlikely that you will have prominence on affiliate sites.
Source: Econsultancy
51. Evolution of Marketing Strategies
• Push Marketing (radio, tv, magazines) – no
customer interaction
• Pull Marketing (search engines) –
customer seeks out what they want in
search phrase
• Peer-To-Peer Marketing (social media) –
product/service reviews, social networks
52. Collective Intelligence
• Shift towards information seeking on social
networking sites
• Knowledge of people you know acts as a
supplement to web’s huge amount of non
verifiable information
• This knowledge provides extremely qualified
answers to specific queries. Seeking
information through a “chain of trust”
54. Email – still a consistent performer
• Grow your own lists
• Keys to success
– Relevance to recipient
– Landing pages – relevance to email content
– Timing
– Frequency
– Integrate with social media e.g. customer
reviews
• ROI on email of 500% is not uncommon
55. Typical Email Goals
• Drive repeat traffic to your website.
• Brand building. Educate prospects on the
benefits/values of your products/services.
• Alert past visitors to new offers and special
promotions.
• Nurture a relationship that can lead to initial
sales, cross-sells, up-sells and greater customer
life time value (LTV).
57. What you should measure?
1. Who visited my website?
- Unique visitors
2. Where did they come from?
- Referring url’s
- Search phrases
3. What pages did they view
- Entry pages
- Average time on page
- Page views per visitor
4. Did they have any trouble with my
site?
- Browser variations
5. What level of engagement was
there?
- Sign ups
- Downloads
- Sales
58. Success Attribution
• Success is not just about good marketing practice and having
a relevant landing page.
• If you don’t achieve your goals, consider:
– product depth and range
– pricing and merchandising
– stock levels
– your internal systems
– your competition
• Consider the online shopper buying cycle. Visitor may be an
early stage buyer who purchases on a subsequent visit.
59. The online shopper buying cycle
Broad/generic keyword phrases
e.g. “gift ideas for girls”
2/3 word phrases
e.g. “bracelet charms”
Specific keyword phrase
e.g. “animal charms from links”
60. Summary
• Understand how search engines work
• Know who your target market is
• Analyse your online competitors
• Conduct keyword research
• Have a web content plan
• Google Adwords is deceptively simple – follow
the process.
• SEO takes time - be persistent, be patient
• Start to factor in social media
• Track, measure and plan to improve
61. Thank you
View our eCommerce platform at IJL
Stand number: C119
Email Us: info@adaptiveconsultancy.com