SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
Lead Generation Training Course, What is Lead Generation, How to Generate Lea...Deep Mehta
This is a small course on lead generation. Learn how to generate leads using the basic information available in the presentation. This lead generation training course is a precursor to a larger course, do request the same in comments below. Real estate lead generation is a part of this lead generation course.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
Lead Generation Training Course, What is Lead Generation, How to Generate Lea...Deep Mehta
This is a small course on lead generation. Learn how to generate leads using the basic information available in the presentation. This lead generation training course is a precursor to a larger course, do request the same in comments below. Real estate lead generation is a part of this lead generation course.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Open Source isn't Just Good, it's Good Business - DrupalCamp Colorado 2014Zivtech, LLC
n the Drupal community we tend to talk about committing code to our public spaces (drupal.org, GitHub, etc.) in terms of "contributing" and "contributions", and while much of it can be seen in that altruistic light, there are actually very strong business reasons for publishing your code and/or attempting to get your code changes committed to the open source project that you are working on.
Some of the business reasons for public publishing we'll explore will include:
The power of peer review. With enough eyes, all bugs are shallow, and with only a few eyes the stupidity knows no depths!
Fork you! The costs associated with "hacking" both Drupal core and contrib modules and base themes.
Take my code, please! Cost savings from committing patches.
Professionals publish or perish. Using open source contributions as marketing and lead generation.
Developers are people, seriously. And like most people, they like recognition. Contributing to an open source project, and having their code used by a broad community, can be inspiring and motivating in a way that client work never can. In short, open source contributions help with recruiting and retention.
Integrating contributions into your client engagements.
This session will look at U.S. government and military documents that espouse the adoption of Drupal within the federal government and explore how Zivtech has used open source contributions as a cornerstone in growing their businesses. You will hopefully walk away convinced that open source isn’t just good, it’s good business.
https://2014.drupalcampcolorado.org/session/open-source-isnt-just-good-its-good-business
Latest incarnation of the ever-evolving proactive display presentation, presented at the University of Washington DUB group's weekly seminar, 16 July 2008
From a Contractor to a Shop: How to grow your Drupal business without losing ...Zivtech, LLC
These are slides from my DrupalCamp Austin session.
http://2011.drupalcampaustin.org/sessions/consultant-shop-how-grow-your-drupal-business-without-losing-your-hair-mind-or-bank
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
What is SEO Why Optimize?
Increase Visibility
On Page Optimization
~ Title tag
~ Relevant content
~ Meta tag
~ Improve the structure of your URLs
~ Proper use of heading tag
~ Optimization on images
~ Write better links
~ XML site map
Off Page Optimization
~ Link building
~ More On Links
~ Social Media
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
The presentation includes how SEO works and how many techniques available for SEO. Why we use White and Blackhat technique and also we describe the on page and off page optimization works.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
20. Keywords
• Keyword analysis
• Competitive analysis
• Select those search terms used frequently but with the least
competition
• Optimum page placement
• 4 – 9% page frequency
• Use phrases vs. words
22. Document Relevance
Google determines document relevance by looking at:
• How people find information
• What they do when they access a document
• Which document in a site they tend to land on
• How long users spend on that document
• How much time does a user spend exploring information in a domain,
(http://searchenginejournal.com/index.php?p=2572)
23. Usability
• Intuitive site navigation
• Easy to find content
• Consistent use of terms and icons
• Use of Alt tags with images
• Chunked and bulleted text
• Short sentences, grammatically correct
• World Wide Web Consortium W3C http://www.w3.org/
24. Site Design
• Title tag
• Meta keyword tag
• Meta description tag
• Body text
• H1 and H2 headings
• Internal links
• Alt tags
27. Why Are Links Important?
The visibility of your site is affected by:
• How you link to other sites
• How other sites link to you
• How your web pages link to each other
28. Getting Valuable Links
• Distinguishing between one-way vs. reciprocal links
• Making your web site attractive
• Improving your link popularity
• Finding relevant, credible websites
• Determining link popularity for incoming links
• Arranging for the link
29. Overview of Steps in SEO
1. Select and assign keywords
2. Develop and post quality content
3. Get quality inbound links
4. Use your on page elements correctly
5. Make your site usable for visitors
6. Design and implement a comprehensive PR plan
31. So… what’s the big deal?
The internet changes everyday!
Competition sites change everyday
User needs and searches change everyday
We can’t redo everything every day
40. 40
SEO Optimization Categories
• Keywords
Keyword selection and keyword-rich text
• Crawler
A crawler-friendly site navigation scheme
• Links
Link popularity
41. 41
Keyword Recommendations
• Page title: visible HTML text ,“Above the fold”
• Page Size: "100 KB" limit is still is still widely held. The
optimum page size is 500-3000 words (or 2000 to 20,000
characters)
• Be specific
• Example: “Apple iPod” verses “iPod”
exact phrase should appear generously throughout your site copy on
every page
42. 42
More Keyword Recommendations
Meta tags: use but don’t stuff
• <meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML">
Alt tags: use for graphics
• <IMG src="star.gif" alt=“star logo">
Content is king
• Write good content with relevant and important keywords in mind.
Geo Targeting
• Add geocentric terms to target local areas
Domain Names
• Use keywords as part of domain name
44. 44
Crawler-friendly
• Engine spiders are primitive beings
choose simplicity over complexity
• Goal
All your web pages seen by crawlers
Google: enter in searchbox “allinurl:utexas.edu”
45. 45
Suggestions to be Crawler Friendly
• Traditional <a href> tag
• Keywords in subfolder names
• Minimize quantity of subfolders
• Cross link relevant terms and phrases within the site
• Multiple paths to pages to eliminate orphans
46. 46
Avoid or Minimize: May Negatively
Impact Crawler
• Flash (slow to load and difficult to navigate)
• Frames
• Java navigation
• Session ID to track visitors
• exact same Title tags on every page
• set to require a cookie when a visitor gets to the page
47. 47
Link Development Inbound
Links Impact PageRank
PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site
48. 48
Link Development Tradeoffs
• Advantage
it is dynamic, cumulative, and difficult to imitate
• Disadvantage
takes time (vs. advertising)
49. 49
Link Development Approaches (White
Hat)
• Quality content
• Cultivate quality link (not quantity)
• Begin with web directories
• Harness online publicity
• Use Blogs and forums wisely
• Investigate competitors
50. Variation in Approaches
Black Hat
• Breaches search engine
terms and conditions
• May provide short-term gains
• You run the risk of being
penalized by search engines
White Hat
• Abide by terms and
conditions set forth by search
engines
50
52. Search engine optimisation
In summary…
Critical elements
- domain name, links, keywords, title, meta description, alt tags,
submitting your website to SEs
- keywords galore: include in page copy, title, description, domain name,
alt tags
No-nos
- flash, image-only sites, image maps, frames, password protected
pages, PDFS, dynamic pages, drop-down menus
53. Online Resources
The Value of Ranking Position No. 1 in Google
http://socialmediatoday.com/weidertgroup/1575356/value-ranking-position-no-1-
google-new-study
SEO 101: The 23-Point SEO Checklist
http://www.bruceclay.com/blog/2012/06/seo-checklist/
2012 Search Ads Pause Experiments
http://ssl.gstatic.com/think/docs/search-ads-pause-2012_infographics.pdf
Introduction to SEO: How Do Search Engines Work?
http://www.searchdecoder.com/how-do-search-engines-work/