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Technical SEO Presentation
On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
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Focus on SEO to enhance visibility on Google, with design and development integration, and inbound marketing strategies.
Maslow's hierarchy of needs and its implications for understanding user motivations.
Emphasizes on-page optimization, site architecture, XML sitemaps, clean URLs, and Google webmaster tools for effective SEO.
Discusses six common SEO mistakes that can severely impact Google rankings and their solutions.
Identifies five productivity detractors and offers solutions, including multitasking, sedentary work, and email management.
Encourages continuous improvement and ambition within work output, emphasizing the importance of hunger and satisfaction in performance.
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Technical SEO Presentation
- 1. On Site TechnicalSEO: Making Sites Visible to GOOGLE
- 2. Key to TopRankings Design SEO Dev Awesome to the last drop.
- 3. More than SEO News/Media/PR SEO Email Blogs + Blogging Research/White Papers Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING! Forums (AKA all the “free” traffic sources) Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites This is the world we live in.
- 4. Maslow the Psychologist Married his first cousin, Bertha.
- 5. Hierarchy of HumanNeeds
- 6. Start with aSolid Base
- 7. Focus on theEngines and the User
- 8. On-Page Optimization Optimizing is really important guys. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Burt knows SEO.
- 9. Organized Site Architecture Home A good website page structure A good crime syndicate structure. Tree structures are the best way to organize anything.
- 10. XML Sitemaps Google loves maps. He loves maps. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
- 11. Clean, Descriptive URLs Betterwww. frenchmilitary.com/napolean/march-on-moscow www. frenchmilitary.com/cat61/baguettes www.frenchmilitary.com/cat61/174 www.frenchmilitary.com/f?ID=174 www.frenchmilitary.com/f?cat=61&?ID=174 Worse cdn6.no.frenchmilitary.com/f?cat=61&?ID=174&CustID=5 http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Not a real site.
- 12. Google Webmaster Tools Google’s own depiction of it’s search robot. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html See what Google sees.
- 13.
- 14. 6 WAYS TOACCIDENTALLY KILL YOUR GOOGLE RANKINGS Chef in the making.
- 15. 1. Block Googlewith Robots.txt / Ranking suicide One way to ensure you’ll be made fun of forever. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
- 16. 2. Bad SiteArchitecture Crawlable pages Uncrawlable pages Robots are nothing without humans.
- 17. 3. Redirect Chains URL 1 URL 2 URL 3 URL 4 STOP Kind of like these.
- 18. 4. Noindex allPages oooops Happy Depressed www.seatgeek.com
- 19. 5. “Nofollow” onPages X X X X
- 20. 6. Sitewide Rel=canonical CodeSample Good Home page: <link rel="canonical" href="http://www.cheapsally.com" /> Bad Retailers page: <link rel="canonical" href="http://www.cheapsally.com" /> Home Blog rel=canonical Categories Retailers
- 21. 5 WAYS WEARE KILLING OUR PRODUCTIVITY And how to stop it
- 22.
- 23. Solution: One ata time http://www.psychologytoday.com/blog/the-power-prime/201103/technology-myth-multitasking
- 24.
- 25. Solution: Standing Desks Look how many websites he’s making now.
- 26. Solution: Exercise Make sureyou sniff the sweaty towel after. More office pushups.
- 27. 3. Staring atScreens All Day It hurts but I can’t look away. Computers will not make you blind.
- 28.
- 29. 4. Standard LengthWorkweek
- 30. Solution: 35 HourWeeks Fighting for the 35-hour workweek.
- 31. 5. Constant EmailDrip Email is the leading cause of email fatigue
- 32. Solution: Set EmailTimes The last one.
- 33. How we StayProductive “Caffeine, caffeine, caffeine.” –Bryant Pham
- 34. How we StayProductive “I couldn’t do it without music.” –Brittany Barbos
- 35. How we StayProductive “I schedule treats, like 3pm tea time every day.” –Amie Yoshizumi
- 36. How we StayProductive “Eating is my fuel: I stay work hungry by keeping full and stuffing my face.” –Dan Loney
- 37. Conclusion “I will neverbe satisfied with our output. The second we hit a milestone I want to go higher. I think hunger is more important than output. I am 75% satisfied with our hunger. If everyone does the most they can that’s more important.” -Dylan Whitman The end. Thank you.
Editor's Notes
- #7 Before we can get to the fun, sexy social media and user engagement, we have to satisfy the basics. Like making sure Google can properly read our site.
- #23 http://mashable.com/2011/08/24/multitasking-productivity/
- #24 These findings have demonstrated that when you shift focus from one task to another, that transition is neither fast nor smooth. Instead, there is a lag time during which your brain must yank itself from the initial task and then glom onto the new task. This shift, though it feels instantaneous, takes time. In fact, up to 40 percent more time than single tasking - especially for complex tasks.
- #28 But extensive testing in government and private laboratories has notproduced scientific evidence that computer monitors will harm your eyes. Research hasestablished that computer monitors emit little or no hazardous radiation, such as x-ray, ornon-ionizing radiation, such as ultraviolet rays.
- #29 Take frequent, short breaks from near work by focusing on a distance object for a fewseconds. Every twenty minutes, get up, stretch your back and neck and look around.Move your eyes and move your body, change your position. http://www.pasadenaeye.com/faq/faq08/faq08_text.html
- #33 http://the99percent.com/tips/6844/The-Five-Levels-of-Communication-in-a-Connected-World