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Get ready for a new kind of

Customer Success
Robin Fisher
Area Vice President
Agenda
08:00 Registration and Breakfast
08:45 Keynote
10:00 Coffee break
KEYNOTE ROOM BREAKOUT ROOM
10:30 Managing Customer Experience The Power of the Platform
11:30 Lunch
Future Looking Statements
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Innovation Speakers
10:30am - 4:30pm
9:00am - 10:00am
Travis Kalanick
Uber
Main Keynote
1:00pm - 3:00pm
Keynote
5:00pm - 6:00pm
Mindfulness Day
10:00am - 1:00pm
Marc & Parker Q&A
2:00pm - 3:00pm
Tuesday Wednesday Friday
Satya Nadella
Microsoft
Marc Benioff
& Friends
Josh Tetrick
Hampton Creek
Rick Welts

Golden State Warriors
Will Marshall
Planet Labs
Welcome to
10M+
Online 

Viewers
400+
Partner 

Exhibitors
170K+
Registrants
1,600+
Sessions
8 Industry Keynotes
Goldie
Hawn
Jack
Kornfield
Tara
Brach
Donna
Karan
Padmasree
Warrior
11:00am - 12:00pm
Meng 

Tan
Larry Brilliant
15
Marc Benioff
Larry Baer
San Francisco Giants
Women’s 

Leadership Keynote
5:00pm - 6:00pm
Susan Wojcicki
Thursday
Product Keynotes
Jessica Alba
VIP performance 

with John Legend
Dreamfest &

UCSF Benefit

7:00pm - 11:00pm
Gayle King
Aaron 

Levie
Box
Adrian 

Grenier
Actor 

& Entrepreneur
Emily 

Chang
Bloomberg
Billions
connected things
Trillions
of customer interactions
MillionsThousands
IoT
Data

Science
Social
Mobile
CloudThe Connected World
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
New Technology Model
Multitenant cloud
Fast innovation
Scalable metadata platform
Rapid customization
Most trusted enterprise cloud
Security | Availability | Performance
70%faster time to market
New Business Model
Subscription pricing
Customer Success Group
Broad ecosystem and community
Focused on Customer Success
increase in customer 

revenue growth
37%
1.1M+Service Hours
1%

Time
$100M+Grants
1%

Equity
26K+Nonprofit Organizations1%

Product
pledge1percent.org


New Philanthropic Model
1-1-1 Model
$250M
Donated Product
4th Largest Software Company in the World in 2016
2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014 

2015
Most
innovative
companies in
the world
4th largest software company based on analyst consensus
revenue for FY2017. Salesforce fiscal 2016 guidance provided
August 20th, 2015: “revenue for the company’s full fiscal year
2016 is projected to be approximately $6.60B to $6.625B.”
$6.62BFY16 revenue guidance
20KFY16 employees
Get Ready for a New Kind of Customer Success
Dev
Syst
Co
Ad
M ISV
IoTIoT
1 to 1 customer

relationships
Write once, run

great everywhere
World’s largest 

enterprise ecosystem
Lightning Experience NewLightning Exchange NewLightning Platform
New Salesforce Vertical Apps
Built with Lightning
Patient relationships, 

not records
Connecting advisors with
clients like never before
Kristin Chu

Deputy Director

Mike Capelle

Chief Strategy Officer

Salesforce & Microsoft Partnership
+
Salesforce1 for Office
Salesforce integration with SharePoint 

and OneDrive for Business
Salesforce and Windows 10 integration
Salesforce Wave, PowerBI, and 

Excel Integration
Salesforce for Office
2,800 Apps
3M+ Installs
World’s Largest Enterprise App Ecosystem
and customers
IoTIoT
to the Internet of Things ?
How do 

you connect…
the Customer
Success Platform
Damien Lee
Senior Solution Engineer
Carl Rosenberg
Sales Director, Norway
NEW
IoT Cloud
Connect to everything
Massive scale
Real-time
Powered by Thunder
How the IoT Cloud Works
Capture 

customer IoT events1 Trigger
1 to 1 real time rules2 Engage 

customers 1 to 13
Salesforce IoT Cloud
Powered by Thunder
Salesforce Apps
Sales, Service, Marketing,
Communities
Internet of Things Events
Sensors, connected products, smartphones
Enhanced customer profiles
IoTIoT
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
Lightning Experience NewLightning Exchange New
Easy: 50+ all new partner
components
Lightning Platform
Smart: meet the new
Salesforce
Fast: build and customize
with drag and drop
Sales Cloud
#1 Sales application
Lightning Experience | New
Sell faster as a team
Sales Wave Analytics | New
Sell smarter on any device
Sales Platform & Ecosystem
Sell the way you want
The Sales Cloud has
never been smarter
Connected CRM & Email

All your data in context
Proactive & Intelligent

Smart notifications, dynamic scheduling
Connects to Salesforce1

Seamlessly keep your pipeline up-to-date



Download today
Connects to
Sales Cloud
NEW
Jamie Wu
opened your
email: “Revised
Acme proposal”
SalesforceIQ
for Sales Cloud
Demo
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
#1 Customer service platform
Service Cloud
Lightning Service Console | New
Empower agents with speed
Service for Apps | New
Personal, in-context support
Service Wave Analytics | New
Smarter service, instant insights
App Cloud
Build any app, fast
Innovation, not infrastructure
Empower everyone
Point and click app development
Most trusted platform
Run all your apps in the cloud
#1 Cloud app dev platform
Analytics Cloud
The next wave of analytics
Wave Apps for Sales

and Service | New
Make data driven decisions
Wave Actions | New
Instantly take action on data
Mobile Analytics
Get answers on any device
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
Marketing Cloud
#1 Marketing application
1 to 1 customer journeys
Connect every interaction
Precision marketing
Predict and personalize content
Every channel, every device
Email, mobile, social, ads & web
Community Cloud
#1 Community platform
Lightning Community Builder | New
Drag and drop new capabilities, fast
Personalized Recommendations
Targeted content for everyone
E-Commerce for Communities | New
New channel for growth
Agenda
08:00 Registration and Breakfast
08:45 Keynote
10:00 Coffee break
KEYNOTE ROOM BREAKOUT ROOM (downstairs)
10:30 Managing Customer Experience The Power of the Platform
11:30 Lunch
thank y u

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Keynote presentation Dreamforce to You, Olso, 4th of November 2015

  • 1. Get ready for a new kind of
 Customer Success Robin Fisher Area Vice President
  • 2. Agenda 08:00 Registration and Breakfast 08:45 Keynote 10:00 Coffee break KEYNOTE ROOM BREAKOUT ROOM 10:30 Managing Customer Experience The Power of the Platform 11:30 Lunch
  • 3.
  • 4. Future Looking Statements Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 5.
  • 6. Innovation Speakers 10:30am - 4:30pm 9:00am - 10:00am Travis Kalanick Uber Main Keynote 1:00pm - 3:00pm Keynote 5:00pm - 6:00pm Mindfulness Day 10:00am - 1:00pm Marc & Parker Q&A 2:00pm - 3:00pm Tuesday Wednesday Friday Satya Nadella Microsoft Marc Benioff & Friends Josh Tetrick Hampton Creek Rick Welts
 Golden State Warriors Will Marshall Planet Labs Welcome to 10M+ Online 
 Viewers 400+ Partner 
 Exhibitors 170K+ Registrants 1,600+ Sessions 8 Industry Keynotes Goldie Hawn Jack Kornfield Tara Brach Donna Karan Padmasree Warrior 11:00am - 12:00pm Meng 
 Tan Larry Brilliant 15 Marc Benioff Larry Baer San Francisco Giants Women’s 
 Leadership Keynote 5:00pm - 6:00pm Susan Wojcicki Thursday Product Keynotes Jessica Alba VIP performance 
 with John Legend Dreamfest &
 UCSF Benefit
 7:00pm - 11:00pm Gayle King Aaron 
 Levie Box Adrian 
 Grenier Actor 
 & Entrepreneur Emily 
 Chang Bloomberg
  • 7. Billions connected things Trillions of customer interactions MillionsThousands IoT Data
 Science Social Mobile CloudThe Connected World Everything and everyone is connected LAN/WAN Client Server SNA Mainframe Terminal
  • 8. New Technology Model Multitenant cloud Fast innovation Scalable metadata platform Rapid customization Most trusted enterprise cloud Security | Availability | Performance 70%faster time to market
  • 9. New Business Model Subscription pricing Customer Success Group Broad ecosystem and community Focused on Customer Success increase in customer 
 revenue growth 37%
  • 11. 4th Largest Software Company in the World in 2016 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 2011 • 2012 2013 • 2014 
 2015 Most innovative companies in the world 4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2016 guidance provided August 20th, 2015: “revenue for the company’s full fiscal year 2016 is projected to be approximately $6.60B to $6.625B.” $6.62BFY16 revenue guidance 20KFY16 employees
  • 12. Get Ready for a New Kind of Customer Success Dev Syst Co Ad M ISV IoTIoT 1 to 1 customer
 relationships Write once, run
 great everywhere World’s largest 
 enterprise ecosystem
  • 13. Lightning Experience NewLightning Exchange NewLightning Platform
  • 14. New Salesforce Vertical Apps Built with Lightning Patient relationships, 
 not records Connecting advisors with clients like never before Kristin Chu
 Deputy Director
 Mike Capelle
 Chief Strategy Officer

  • 15. Salesforce & Microsoft Partnership + Salesforce1 for Office Salesforce integration with SharePoint 
 and OneDrive for Business Salesforce and Windows 10 integration Salesforce Wave, PowerBI, and 
 Excel Integration Salesforce for Office
  • 16. 2,800 Apps 3M+ Installs World’s Largest Enterprise App Ecosystem
  • 17. and customers IoTIoT to the Internet of Things ? How do 
 you connect… the Customer Success Platform
  • 18. Damien Lee Senior Solution Engineer Carl Rosenberg Sales Director, Norway
  • 19. NEW IoT Cloud Connect to everything Massive scale Real-time Powered by Thunder
  • 20. How the IoT Cloud Works Capture 
 customer IoT events1 Trigger 1 to 1 real time rules2 Engage 
 customers 1 to 13 Salesforce IoT Cloud Powered by Thunder Salesforce Apps Sales, Service, Marketing, Communities Internet of Things Events Sensors, connected products, smartphones Enhanced customer profiles IoTIoT
  • 21. The Salesforce Customer Success Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 22. Lightning Experience NewLightning Exchange New Easy: 50+ all new partner components Lightning Platform Smart: meet the new Salesforce Fast: build and customize with drag and drop
  • 23. Sales Cloud #1 Sales application Lightning Experience | New Sell faster as a team Sales Wave Analytics | New Sell smarter on any device Sales Platform & Ecosystem Sell the way you want
  • 24. The Sales Cloud has never been smarter Connected CRM & Email
 All your data in context Proactive & Intelligent
 Smart notifications, dynamic scheduling Connects to Salesforce1
 Seamlessly keep your pipeline up-to-date
 
 Download today Connects to Sales Cloud NEW Jamie Wu opened your email: “Revised Acme proposal” SalesforceIQ for Sales Cloud
  • 25. Demo
  • 26. The Salesforce Customer Success Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 27. #1 Customer service platform Service Cloud Lightning Service Console | New Empower agents with speed Service for Apps | New Personal, in-context support Service Wave Analytics | New Smarter service, instant insights
  • 28. App Cloud Build any app, fast Innovation, not infrastructure Empower everyone Point and click app development Most trusted platform Run all your apps in the cloud #1 Cloud app dev platform
  • 29. Analytics Cloud The next wave of analytics Wave Apps for Sales
 and Service | New Make data driven decisions Wave Actions | New Instantly take action on data Mobile Analytics Get answers on any device
  • 30. The Salesforce Customer Success Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 31. Marketing Cloud #1 Marketing application 1 to 1 customer journeys Connect every interaction Precision marketing Predict and personalize content Every channel, every device Email, mobile, social, ads & web
  • 32. Community Cloud #1 Community platform Lightning Community Builder | New Drag and drop new capabilities, fast Personalized Recommendations Targeted content for everyone E-Commerce for Communities | New New channel for growth
  • 33. Agenda 08:00 Registration and Breakfast 08:45 Keynote 10:00 Coffee break KEYNOTE ROOM BREAKOUT ROOM (downstairs) 10:30 Managing Customer Experience The Power of the Platform 11:30 Lunch
  • 34.