The Year of the Salesforce Admin! Keynote presented by the Salesforce #AwesomeAdmin marketing team at Snowforce in Salt Lake City, UT on Feb 20, 2015.

3. Welcome to Snowforce!

4. Thank you to
our organizers!
Drew DaytonDaniel Hoechst Evan Johnson

5. The Year of the
Salesforce Admin!
Sarah Franklin
@swbjoyce
Mike Gerholdt
@mikegerholdt
Gillian Madill
@gmadill
Kris Lande
@klande

6. 2015 is the Year
of the Salesforce Admin!

7. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings,
revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products
and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in
which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.

8. Sarah Franklin
Senior Director, Admin Marketing

9. Good stuff.
No fluff.

10. The Technology World has Changed
Mainframe Client/Server
Today1960s 1980s
Enterprise
Cloud Computing
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation

11. The Power has Shifted
Everyone can challenge the status quo
No idea is too BIG
Everyone is empowered to bring innovation
to life
It’s a New Era of Business

12. We Live in a World Where Dreamers can Become Makers

13. Thank you.
This Creates a Huge Opportunity for Salesforce Admins!
YOU are the ambassadors of the future.
YOU are poised to make REAL business change.
YOU are empowered.

14. But Sometimes, We’re Weighed Down with Other Stuff
HELP SALES REPS
FIND MATERIALS
PATCHING
BROKEN
PROCESSES
RESETTING
PASSWORDS
MANUALLY
DE-DUPING DATA

15. Salesforce Helps you
become a Superhero

16. Mike Gerholdt
Admin Evangelist

17. Right now it’s time to be A
Salesforce #awesomeAdmin Superhero

18. Harness Your
Salesforce Superhero Powers

19. Become a Super De-Duper

20. Salesforce De-Dupe
Prevent duplicate data entry
on accounts, leads
and contacts.
Keep users happy and data clean

21. Become a Productivity Protector!

22. Sales Path
Design
custom sales processes
Guide
according to sales stage
Spotlight
most relevant information
Guide Sales Reps to Success

23. Lightning Process Builder
Powerful
Automate any process with actions and triggers
Easy
Intuitive visual UI for speedy development
Extensible
Enhance all your programmatic processes
Automate your business faster

24. Announcing Lightning App Builder
Drag & Drop
Build with standard and
custom Lightning Components
Any Device
Design apps for every screen
from one canvas
Easy for anyone to build apps faster

25. Become a Mobile Avenger!

26. 87%of C-level executives have a formal
mobility strategy at enterprise or unit
level
Source: Accenture Mobility Insights Report 2014
Top Companies are Making
Mobile a Priority

27. Flagship Salesforce1 Mobile App
Brings Your Apps Forward
Brings Your Customizations Forward
Works Seamlessly Across Your
Mobile Devices
OneApp. Infinite Possibilities.

28. SalesforceA: Manage Salesforce from Anywhere
Windows
Phone Store
Google
Play
Apple
App Store
Securely and easily manage users,
features and permissions.
Everything needed forAdmins on the Go

29. DEMO

30. Gillian Madill
Program Manager, Admin Marketing

31. Salesforce De-Dupe
Prevent duplicate data entry
on accounts, leads
and contacts.
Keep users happy and data clean

43. Sales Path
Design
custom sales processes
Guide
according to sales stage
Spotlight
most relevant information
Guide Sales Reps to Success

59. Lightning Process Builder
Powerful
Automate any process with actions and triggers
Easy
Intuitive visual UI for speedy development
Extensible
Enhance all your programmatic processes
Automate your business faster

77. Announcing Lightning App Builder
Drag & Drop
Build with standard and
custom Lightning Components
Any Device
Design apps for every screen
from one canvas
Easy for anyone to build apps faster

86. Mike Gerholdt
Admin Evangelist

87. Salesforce Helps you
become a Superhero

88. A job well done

89. Podcast
Resources to Help you Get Started
Admin DigestBlog
Join us at: buttonclickadmin.com
Success Community!

90. Go forth and be a
salesforce superhero