Stań się firmą nastawioną na klienta z Salesforce Sales Cloud

3. Sprzedawaj więcej,
sprzedawaj mądrze –
Sales Cloud Lightning
Krzysztof Augustynowicz
Senior Account Executive
k.augustynowicz@salesforce.com

4. Forward Looking Statement
​Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer
contracts or use of our services.
​The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
​Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. Agenda
​1. Co to jest Sales Cloud?
​2. Rozmowa z Tomaszem Bączkiem – Dyrektorem Zarządzającym Jean Louis
David Polska
​3. Demo Sales Cloud – Paweł Sobczak - Prezes Cloudity
​4. Pardot – jak generować lejek sprzedażowy - Tamta Gamezardashvili –
​ Pardot Account Executive

6. Stań się firmą nastawioną na klienta
Connect to your customers
in a whole new way
Run your business
from your phone
Build 1-to-1
customer journeys
Get smarter about
your customers
Powered by Lightning

7. Sales Cloud

8. 0 20M
15M5M
Dział Sprzedaży ma jeden cel:
Zrealizować target

9. Wyzwania sprzedawców
Manualne procesy
sprzedażowe
Ręczna obsługa informacji
przedsprzedażowych
​Manualny proces zarządzania
lejkiem sprzedaży
​Brak narzędzi do zarządzania
istniejacymi klientami
Wolny proces
sprzedaży
​Brak efektywnej komunikacji wewnątrz
firmy
​Marnowanie czasu na zarządzanie
komunikacją mailową, akceptacjami
ofert, szukanie informacji
​Brak wglądu w aktywności
sprzedażowe, brak coachingu opartego
na realnych danych
Brak dostępu do danych
w czasie rzeczywistym
ZERO MOBILNOŚCI
​Brak dostępu do informacji kiedy jej
potrzebujemy
​Brak mobilnego dostępu do
niezbędnych aplikacji
​Zarządzanie informacjami w
niemobilnym CRM jest niemożliwe

10. Sprzedawaj jak
chcesz
Nr 1 CRM na świecie
Sprzedawaj mądrzej
Sprzedawaj
szybciej
​Zarządzaj całym procesem sprzedażowym

11. Lider w obszarze CRM
150,000+
Companies
Across Every Market
Winner – Enterprise Suite CRM
2014
Winner – CRM Excellence Award
Winner – Business Choice for
CRMMagic Quadrant Leader
Forrester Wave Leader
#1 SFA Market Share
Highest ROI
Market Leadership Product Leadership Customer Success

12. Lider w Kwadracie Gartnera w obszarze automatyzacji
sprzedaży
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for
Sales Force Automation
July 2015
Analyst(s): Rob DeSisto, Tad
Travis
9 Lat
z rzędu

13. Sales Cloud
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+
37%
Skuteczność
Sprzedaży
+
43%
Konwersja
Leadów
+
44%
Efektywność
Sprzedawców
+
48%
Dokładność
prognoz
sprzedaży
Wzrost
przychodu
+
37%

14. The Salesforce Advantage
​Kompletny CRM na Platformie
Salesforce Lightning
​Multitenant cloud
Innowacja
​Skalowalna metadata platform
Szybka kastomizacja
​Najbardziej zaufana chumara na świecie
Bezpieczeństwo | Dostępność | Wydajność
Summer ‘16
Winter ‘16
Spring‘16

15. Sales Cloud w każdym kroku w
procesie sprzedaży
Lead Management
Opportunity and
Account Management
Measuring
Success
The Sales Journey

16. Poleci Salesforce
innym
88%
Klienci Salesforce są naszymi fanami
Będzie kontynuowało
używanie Salesforce w
przyszłości
93%
Source: Salesforce Global Customer Relationship Surveys conducted biannually, by an
independent third-party, Confirmit Inc., on several thousand customers randomly selected.

17. ​Tomasz Bączyk
​Dyrektor Zarządzający

18. Paweł Sobczak
Prezes Zarządu
Demo Sales Cloud

19. Grow Faster with Salesforce
Tamta Gamezardashvili
Marketing Automation Specialist

20. Agenda
• Pardot: Salesforce Marketing Automation
• Sales Cycle
• Monitoring ROI
• Pardot Advantage

21. What is Pardot?

22. Landing Pages and Forms
Capture Better Data about Your Leads
​Capture leads with targeted messages
​ Custom, branded landing pages
​ Multivariate testing
Reduce Friction (and bounces)
​ Progressive profiling
Get the data you want
​ Easy-to-create forms

23. ​Score lead based on prospect interest
​ Automated lead scoring
Grade lead based on prospect fit
​ Automated lead grading
Segment lead on any criteria
​ Demographics, engagement, or survey
responses (SurveyMonkey integration)
Pass qualified leads to Sales
​ Automated lead Assignment
Pass Only Sales-Ready Leads to Sales
Lead Qualification 80% of Sales Leads are mishandled by
Sales. -Forrester Research

24. ​Create great emails – no HTML required
​ WYSIWYG editor
​ Pre-built templates
Know what works before hitting send
​ A/B and multivariate testing
​ Email client/device rendering testing
​Send it your way
​ Email client, Salesforce, Pardot, mobile
​ Sales or Marketing-initiated
​Monitor, measure, improve
​ Link and activity tracking
Email Marketing
Drive More Top of Funnel Leads
78% of leads go to the company that
responds first. -Source Harvard

25. ​Nurture Leads to Sales-Ready State
​ Sales Drip Campaign
Stay top-of-mind throughout long sales cycle
​ Educational drip campaign
Re-engage cold leads
​ Re-engagement drip campaign
Keep Sales in the loop
​ Real-time alerts of prospect engagement
Adaptive Drip Nurture Campaigns
Convert More Leads to Customers
Companies that excel at lead nurturing
generate 50% more sales-ready leads at
33% lower cost.
-Forrester Research

26. Closed-Loop ROI Reporting
​Prove the bottom-line impact of
marketing
​ Revenue attribution reporting
​Track campaign influence on revenue
​ Campaign reporting
Monitor the health of your funnel
​ Lifecycle reporting
​Measure the Impact of Marketing

29. thank y u