This document is a program for the Basecamp Tel Aviv event. It includes an introduction, list of sessions and activities, speakers, sponsors, and information about Salesforce products and platforms. The event aims to provide training and networking for Salesforce users and developers on topics like customer success, integration, and the fourth industrial revolution.

1. Welcome
BASECAMP TEL AVIV

2. ‫ה‬‫ד‬‫ו‬‫ת‬
‫ה‬‫ב‬‫ר‬

3. Customer Success Platform
for the Fourth Industrial Revolution
#1
B2C & B2B
Platform
SALESFORCE PLATFORMSALESFORCE PLATFORM
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
Stephanie Herrera
Co-Founder, PepUp Tech
COMMUNITIES

4. Multitenant
Cloud
We Continue to Invest in our Platform
1999 2006
AppExchange
2007
Force.com
2009
Chatter
Salesforce
Einstein
2014
Lightning
Platform
2015
Thunder IoT
Cloud
SalesforceIQWave
Analytics
2013
Salesforce1
99.98%
FY17 Availability
9
Global Data Centers
4.3B
Transactions/Day
2017
Commerce
Cloud
DMP

6. A Smarter, More Personalized and Connected Salesforce
Every Trailblazer can build, personalize and be successful
Your Trailhead, brand, trails, and trailmixes
Every Trailblazer can build AI-powered apps
Your apps, themes, flows, and components declaratively
IoT in the Salesforce Platform
Your branded app in the App Store or Google Play
​+ ​=Integration Cloud

7. Welcome
BASECAMP TEL AVIV

8. Blaze Your Trail
47 sessions | 4 live demo stations
3 Stages
Product Track
Startup Track
Special Guest:
Israel Katorza
Closing Session
Visit the booth to get your
hands on our products
Demo Pods
Keynote Room Cloud Expo
Share your feedback
at bit.ly/basecamptlv
Industry Track
Tech Bar
Ask all your questions to a
Salesforce experts
Upper Floor
Success Cloud Theatre
Everything customers want
to know
Salesforce workshop for
developers and admins
Devtrails
Workshops
Interactive sessions for
every role

9. Recruitment
Salesforce
Ventures
Acquisition
Israel, a strategic country for Salesforce

10. Subtitle text
Technology Partners
New strategic partnership means better experiences for customers

11. AppExchange has grown to meet evolving needs
12 Years of Customer and Partner Growth
1M
installs
2M
installs
4M
installs
3M
installs
2006 20172011 2013 2015 2016
5M
installs

12. How do you discover the right solution for you?

13. Galit Rotstein
Co-founder, Co-CEO Balink CEO
Yaniv Partock Li-mor Navon
Deloitte Digital Co-Lead
Emerald Partners Panel
Head of Salesforce Division Director Business Application
Amir Hunga Amitai Pollak

14. Thank you to our sponsors !
Gold Sponsors
Emerald Sponsor
Platinum Sponsor To be updated!!
Thank you to
OUR SPONSORS
EMERALD SPONSORS
GOLD SPONSORS
PLATINUM SPONSORS

15. F I L M
Opening Movie

16. We Are All
Hila Levy Loya
Salesforce Country Leader - Israel
Customer Success in the
Fourth Industrial
Revolution
Angus Lindsay
Director, Enterprise
Technology, athenahealth
Jessie
Kennedy
Business Analyst,
Hologic

17. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.
All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.

18. ‫ה‬‫ד‬‫ו‬‫ת‬
‫ה‬‫ב‬‫ר‬

19. The Fourth Industrial Revolution
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence
1700s 1800s 1990s Today

21. Source: "State of the
Connected Customer,"
Salesforce Research,
October 2016.
Every Customer Is More Connected
than Ever Before

22. Customer Crisis
The Fourth Industrial Revolution
is creating a customer divide
59%
Companies lack Fourth
Industrial Revolution
capabilities
Your
Customer
Your
Company
Source: World Economic Forum.

23. Trailblazers
Drive customer success in the Fourth Industrial Revolution
Customer
Innovators
Technology
Disruptors
Global
Shapers

24. Our Core Values
In the business of making
the world a better place
“Only a life lived for others
is a life worthwhile.”
- Albert Einstein

25. Putting Our Values into Action
2.6M+ Volunteer
Hours
1-1-1 Model
Grants$200M+ 34K+ Nonprofits
& Education
1% Equity 1% Product1% Time

26. Flora Segal
Chief Information Officer
Renat Wegrzyn
Resource Development Director

27. Business Is the Greatest Platform for Change
Equal pay for
equal work
Inclusion for all in the
Fourth Industrial Revolution
Equality for every
human being
Protecting our planet
for future generations
Every child deserves a
world class education
Equal Pay Equal OpportunityEqual Rights EnvironmentPublic Education

28. Everyone Can Become a Trailblazer
Empower individuals who want to join the workforce to become trailblazers and
integrate them into the Salesforce Ohana
6 Week Course on Trailhead
Phase 1 - Training Phase 2 - Pro Bono
Hands on Experience -
3 Probono Projects
Phase 3 - Certification
2 Weeks Marathon -
Certification Exam

29. Doing Good and Doing Well
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
10.5BFY18 revenue
$
$8.4B
FY17
#1 Workplace for
Giving Back
#1 World’s Most
Innovative Companies
Best Places to Work
for LGBTQ Equality
#1 The
Future 50
The World’s Most
Innovative Companies

30. Olivier Elbaz
Vice President - Sales

31. Doing Good and Doing Well
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
10.5BFY18 revenue
$
$8.4B
FY17
#1 Workplace for
Giving Back
#1 World’s Most
Innovative Companies
Best Places to Work
for LGBTQ Equality
#1 The
Future 50
The World’s Most
Innovative Companies

32. Salesforce. #1 in CRM
Worldwide CRM applications 2017 market share by IDC
2013 2014 2015 2016 2017
19.6%
7.1%
6.5%
4.0%
3.2%
Source: IDC Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets:
Sales, Customer Service, Contact Center, and Marketing Applications.

33. Salesforce. #1 in Sales
Worldwide sales applications 2017 market share by IDC
2013 2014 2015 2016 2017
13.3%
12.8%
4.1%
8.1%
35.2%
Source: IDC Worldwide Semiannual Software Tracker, April 2018.

34. Salesforce. #1 in Customer Service
Worldwide customer service applications 2017 market share by IDC
Source: IDC Worldwide Semiannual Software Tracker, April 2018.
2013 2014 2015 2016 2017
9.8%
9.6%
38.2%

35. Salesforce. #1 in Marketing
Worldwide marketing applications 2017 market share by IDC
2013 2014 2015 2016 2017
Source: IDC Worldwide Semiannual Software Tracker, April 2018.
9.7%
6.2%
10.5%

36. 24 Hours in the Life of Salesforce
24 hours
888M
commerce
page views
2M
leads created
3M
opportunities
created
4M
orders
1.5B
emails sent
44M
reports and
dashboards
41M
case
interactions
8M
cases logged
B2C
Scale
B2B
Scale
260M
social posts
Source: Salesforce May 2018.
2B
Einstein
predictions
Ruby Heera
Head of CRM,
Rated People

37. Customer Success Platform
for the Fourth Industrial Revolution
#1
B2C & B2B
Platform
SALESFORCE PLATFORMSALESFORCE PLATFORM
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
Stephanie Herrera
Co-Founder, PepUp Tech
COMMUNITIES

38. Salesforce Integration Cloud
Connecting the world’s systems, customers and devices
+
NEW

39.
integration cloud
Connect every system
Connect every customer
Connect every device
Data
CRM
IoT
ERP
Social
NEW

40. Nir Chinsky
Head Of Google Cloud MEA & CEE

41. Subtitle text

42. Welcome
BASECAMP TEL AVIV

43. Haim Hershko-
Yavor
VP of Information Systems and
Technology

44. Trailblazers in Action

45. Itay Sinuani
Lead Solution Engineer

46. F I L M

47. D E M O

48. Itay Sinuani
Lead Solution Engineer

49. Ron Shvili
Chief Technology Officer

50. Welcome
BASECAMP TEL AVIV

51. Trailblazers in Action

52. Shai Golan
Manager Solution Engineering

53. F I L M

54. D E M O

55. Shai Golan
Manager Solution Engineering

56. Yossi Cohen
Chief Information Officer

57. Welcome
BASECAMP TEL AVIV

58. Thank you to our sponsors !
Gold Sponsors
Emerald Sponsor
Platinum Sponsor To be updated!!
Thank you to
OUR SPONSORS
EMERALD SPONSORS
GOLD SPONSORS
PLATINUM SPONSORS

59. Blaze Your Trail
47 sessions | 4 live demo stations
3 Stages
Product Track
Startup Track
Special Guest:
Israel Katorza
Closing Session
Visit the booth to get your
hands on our products
Demo Pods
Keynote Room Cloud Expo
Share your feedback
at bit.ly/basecamptlv
Industry Track
Tech Bar
Ask all your questions to a
Salesforce experts
Upper Floor
Success Cloud Theatre
Everything customers want
to know
Salesforce workshop for
developers and admins
Devtrails
Workshops
Interactive sessions for
every role

60. September 25 – 28, 2018 | San Francisco, CA
Calling all
TrailblazersRegister today: www.dreamforce.com