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Welcome
BASECAMP TEL AVIV
‫ה‬‫ד‬‫ו‬‫ת‬
‫ה‬‫ב‬‫ר‬

Customer Success Platform

for the Fourth Industrial Revolution
#1

B2C & B2B
Platform


SALESFORCE PLATFORMSALESFORCE PLATFORM
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
Stephanie Herrera
Co-Founder, PepUp Tech
COMMUNITIES
Multitenant
Cloud
We Continue to Invest in our Platform
1999 2006
AppExchange
2007
Force.com
2009
Chatter
Salesforce
Einstein
2014
Lightning
Platform
2015
Thunder IoT
Cloud
SalesforceIQWave
Analytics
2013
Salesforce1
99.98%
FY17 Availability
9
Global Data Centers
4.3B
Transactions/Day
2017
Commerce
Cloud
DMP
A Smarter, More Personalized and Connected Salesforce
Every Trailblazer can build, personalize and be successful
Your Trailhead, brand, trails, and trailmixes
Every Trailblazer can build AI-powered apps
Your apps, themes, flows, and components declaratively
IoT in the Salesforce Platform
Your branded app in the App Store or Google Play
​+ ​=Integration Cloud
Welcome
BASECAMP TEL AVIV
Blaze Your Trail
47 sessions | 4 live demo stations
3 Stages
Product Track
Startup Track
Special Guest: 

Israel Katorza
Closing Session
Visit the booth to get your
hands on our products
Demo Pods
Keynote Room Cloud Expo
Share your feedback

at bit.ly/basecamptlv
Industry Track
Tech Bar
Ask all your questions to a
Salesforce experts
Upper Floor
Success Cloud Theatre
Everything customers want
to know
Salesforce workshop for
developers and admins
Devtrails
Workshops
Interactive sessions for
every role
Recruitment
Salesforce
Ventures
Acquisition
Israel, a strategic country for Salesforce
Subtitle text
Technology Partners
New strategic partnership means better experiences for customers
AppExchange has grown to meet evolving needs
12 Years of Customer and Partner Growth
1M
installs
2M
installs
4M
installs
3M
installs
2006 20172011 2013 2015 2016
5M
installs
How do you discover the right solution for you?
Galit Rotstein
Co-founder, Co-CEO Balink CEO
Yaniv Partock Li-mor Navon
Deloitte Digital Co-Lead
Emerald Partners Panel
Head of Salesforce Division Director Business Application
Amir Hunga Amitai Pollak
Thank you to our sponsors !
Gold Sponsors
Emerald Sponsor
Platinum Sponsor To be updated!!
Thank you to
OUR SPONSORS
EMERALD SPONSORS
GOLD SPONSORS
PLATINUM SPONSORS
F I L M
Opening Movie
We Are All 

Hila Levy Loya

Salesforce Country Leader - Israel
Customer Success in the
Fourth Industrial
Revolution
Angus Lindsay
Director, Enterprise 

Technology, athenahealth
Jessie
Kennedy
Business Analyst,
Hologic
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.
All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.
‫ה‬‫ד‬‫ו‬‫ת‬
‫ה‬‫ב‬‫ר‬

The Fourth Industrial Revolution
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence
1700s 1800s 1990s Today
Source: "State of the
Connected Customer,"
Salesforce Research,
October 2016.
Every Customer Is More Connected

than Ever Before
Customer Crisis
The Fourth Industrial Revolution

is creating a customer divide
59%
Companies lack Fourth
Industrial Revolution
capabilities
Your

Customer
Your

Company
Source: World Economic Forum.
Trailblazers
Drive customer success in the Fourth Industrial Revolution
Customer
Innovators
Technology
Disruptors
Global
Shapers
Our Core Values
In the business of making

the world a better place
“Only a life lived for others
is a life worthwhile.”
- Albert Einstein
Putting Our Values into Action
2.6M+ Volunteer

Hours
1-1-1 Model
Grants$200M+ 34K+ Nonprofits

& Education
1% Equity 1% Product1% Time
Flora Segal
Chief Information Officer
Renat Wegrzyn
Resource Development Director
Business Is the Greatest Platform for Change
Equal pay for

equal work
Inclusion for all in the
Fourth Industrial Revolution
Equality for every
human being
Protecting our planet
for future generations
Every child deserves a

world class education
Equal Pay Equal OpportunityEqual Rights EnvironmentPublic Education
Everyone Can Become a Trailblazer
Empower individuals who want to join the workforce to become trailblazers and
integrate them into the Salesforce Ohana
6 Week Course on Trailhead
Phase 1 - Training Phase 2 - Pro Bono
Hands on Experience - 

3 Probono Projects
Phase 3 - Certification
2 Weeks Marathon -

Certification Exam
Doing Good and Doing Well
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
10.5BFY18 revenue
$
$8.4B
FY17
#1 Workplace for
Giving Back
#1 World’s Most

Innovative Companies
Best Places to Work

for LGBTQ Equality
#1 The 

Future 50
The World’s Most
Innovative Companies
Olivier Elbaz
Vice President - Sales
Doing Good and Doing Well
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
10.5BFY18 revenue
$
$8.4B
FY17
#1 Workplace for
Giving Back
#1 World’s Most

Innovative Companies
Best Places to Work

for LGBTQ Equality
#1 The 

Future 50
The World’s Most
Innovative Companies
Salesforce. #1 in CRM
Worldwide CRM applications 2017 market share by IDC
2013 2014 2015 2016 2017
19.6%
7.1%
6.5%
4.0%
3.2%
Source: IDC Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets:
Sales, Customer Service, Contact Center, and Marketing Applications.
Salesforce. #1 in Sales
Worldwide sales applications 2017 market share by IDC
2013 2014 2015 2016 2017
13.3%
12.8%
4.1%
8.1%
35.2%
Source: IDC Worldwide Semiannual Software Tracker, April 2018.
Salesforce. #1 in Customer Service
Worldwide customer service applications 2017 market share by IDC
Source: IDC Worldwide Semiannual Software Tracker, April 2018.
2013 2014 2015 2016 2017
9.8%
9.6%
38.2%
Salesforce. #1 in Marketing
Worldwide marketing applications 2017 market share by IDC
2013 2014 2015 2016 2017
Source: IDC Worldwide Semiannual Software Tracker, April 2018.
9.7%
6.2%
10.5%
24 Hours in the Life of Salesforce
24 hours
888M
commerce
page views
2M
leads created
3M
opportunities
created
4M
orders
1.5B
emails sent
44M
reports and
dashboards
41M
case
interactions
8M
cases logged
B2C
Scale
B2B
Scale
260M
social posts
Source: Salesforce May 2018.
2B
Einstein
predictions
Ruby Heera
Head of CRM,

Rated People
Customer Success Platform

for the Fourth Industrial Revolution
#1

B2C & B2B
Platform


SALESFORCE PLATFORMSALESFORCE PLATFORM
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
Stephanie Herrera
Co-Founder, PepUp Tech
COMMUNITIES
Salesforce Integration Cloud
Connecting the world’s systems, customers and devices
+
NEW


integration cloud
Connect every system
Connect every customer
Connect every device
Data
CRM
IoT
ERP
Social
NEW
Nir Chinsky
Head Of Google Cloud MEA & CEE
Subtitle text
Welcome
BASECAMP TEL AVIV
Haim Hershko-
Yavor
VP of Information Systems and
Technology
Trailblazers in Action
Itay Sinuani
Lead Solution Engineer
F I L M
D E M O
Itay Sinuani
Lead Solution Engineer
Ron Shvili
Chief Technology Officer
Welcome
BASECAMP TEL AVIV
Trailblazers in Action
Shai Golan
Manager Solution Engineering
F I L M
D E M O
Shai Golan
Manager Solution Engineering
Yossi Cohen
Chief Information Officer
Welcome
BASECAMP TEL AVIV
Thank you to our sponsors !
Gold Sponsors
Emerald Sponsor
Platinum Sponsor To be updated!!
Thank you to
OUR SPONSORS
EMERALD SPONSORS
GOLD SPONSORS
PLATINUM SPONSORS
Blaze Your Trail
47 sessions | 4 live demo stations
3 Stages
Product Track
Startup Track
Special Guest: 

Israel Katorza
Closing Session
Visit the booth to get your
hands on our products
Demo Pods
Keynote Room Cloud Expo
Share your feedback

at bit.ly/basecamptlv
Industry Track
Tech Bar
Ask all your questions to a
Salesforce experts
Upper Floor
Success Cloud Theatre
Everything customers want
to know
Salesforce workshop for
developers and admins
Devtrails
Workshops
Interactive sessions for
every role
September 25 – 28, 2018 | San Francisco, CA
Calling all
TrailblazersRegister today: www.dreamforce.com
Basecamp Tel Aviv Keynote 2018
Basecamp Tel Aviv Keynote 2018

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Basecamp Tel Aviv Keynote 2018

  • 3. Customer Success Platform
 for the Fourth Industrial Revolution #1
 B2C & B2B Platform 
 SALESFORCE PLATFORMSALESFORCE PLATFORM TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN COLLABORATION MARKETING SERVICE SALES INDUSTRIES COMMERCE Stephanie Herrera Co-Founder, PepUp Tech COMMUNITIES
  • 4. Multitenant Cloud We Continue to Invest in our Platform 1999 2006 AppExchange 2007 Force.com 2009 Chatter Salesforce Einstein 2014 Lightning Platform 2015 Thunder IoT Cloud SalesforceIQWave Analytics 2013 Salesforce1 99.98% FY17 Availability 9 Global Data Centers 4.3B Transactions/Day 2017 Commerce Cloud DMP
  • 5.
  • 6. A Smarter, More Personalized and Connected Salesforce Every Trailblazer can build, personalize and be successful Your Trailhead, brand, trails, and trailmixes Every Trailblazer can build AI-powered apps Your apps, themes, flows, and components declaratively IoT in the Salesforce Platform Your branded app in the App Store or Google Play ​+ ​=Integration Cloud
  • 8. Blaze Your Trail 47 sessions | 4 live demo stations 3 Stages Product Track Startup Track Special Guest: 
 Israel Katorza Closing Session Visit the booth to get your hands on our products Demo Pods Keynote Room Cloud Expo Share your feedback
 at bit.ly/basecamptlv Industry Track Tech Bar Ask all your questions to a Salesforce experts Upper Floor Success Cloud Theatre Everything customers want to know Salesforce workshop for developers and admins Devtrails Workshops Interactive sessions for every role
  • 10. Subtitle text Technology Partners New strategic partnership means better experiences for customers
  • 11. AppExchange has grown to meet evolving needs 12 Years of Customer and Partner Growth 1M installs 2M installs 4M installs 3M installs 2006 20172011 2013 2015 2016 5M installs
  • 12. How do you discover the right solution for you?
  • 13. Galit Rotstein Co-founder, Co-CEO Balink CEO Yaniv Partock Li-mor Navon Deloitte Digital Co-Lead Emerald Partners Panel Head of Salesforce Division Director Business Application Amir Hunga Amitai Pollak
  • 14. Thank you to our sponsors ! Gold Sponsors Emerald Sponsor Platinum Sponsor To be updated!! Thank you to OUR SPONSORS EMERALD SPONSORS GOLD SPONSORS PLATINUM SPONSORS
  • 15. F I L M Opening Movie
  • 16. We Are All 
 Hila Levy Loya
 Salesforce Country Leader - Israel Customer Success in the Fourth Industrial Revolution Angus Lindsay Director, Enterprise 
 Technology, athenahealth Jessie Kennedy Business Analyst, Hologic
  • 17. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 19. The Fourth Industrial Revolution 2nd Industrial Revolution Electricity1st Industrial Revolution Steam 3rd Industrial Revolution Computing 4th Industrial Revolution Intelligence 1700s 1800s 1990s Today
  • 20.
  • 21. Source: "State of the Connected Customer," Salesforce Research, October 2016. Every Customer Is More Connected
 than Ever Before
  • 22. Customer Crisis The Fourth Industrial Revolution
 is creating a customer divide 59% Companies lack Fourth Industrial Revolution capabilities Your
 Customer Your
 Company Source: World Economic Forum.
  • 23. Trailblazers Drive customer success in the Fourth Industrial Revolution Customer Innovators Technology Disruptors Global Shapers
  • 24. Our Core Values In the business of making
 the world a better place “Only a life lived for others is a life worthwhile.” - Albert Einstein
  • 25. Putting Our Values into Action 2.6M+ Volunteer
 Hours 1-1-1 Model Grants$200M+ 34K+ Nonprofits
 & Education 1% Equity 1% Product1% Time
  • 26. Flora Segal Chief Information Officer Renat Wegrzyn Resource Development Director
  • 27. Business Is the Greatest Platform for Change Equal pay for
 equal work Inclusion for all in the Fourth Industrial Revolution Equality for every human being Protecting our planet for future generations Every child deserves a
 world class education Equal Pay Equal OpportunityEqual Rights EnvironmentPublic Education
  • 28. Everyone Can Become a Trailblazer Empower individuals who want to join the workforce to become trailblazers and integrate them into the Salesforce Ohana 6 Week Course on Trailhead Phase 1 - Training Phase 2 - Pro Bono Hands on Experience - 
 3 Probono Projects Phase 3 - Certification 2 Weeks Marathon -
 Certification Exam
  • 29. Doing Good and Doing Well $5.4B FY15 $4.1B FY14 $3.1B FY13 $6.7B FY16 $2.3B FY12 $1.7B FY11 10.5BFY18 revenue $ $8.4B FY17 #1 Workplace for Giving Back #1 World’s Most
 Innovative Companies Best Places to Work
 for LGBTQ Equality #1 The 
 Future 50 The World’s Most Innovative Companies
  • 31. Doing Good and Doing Well $5.4B FY15 $4.1B FY14 $3.1B FY13 $6.7B FY16 $2.3B FY12 $1.7B FY11 10.5BFY18 revenue $ $8.4B FY17 #1 Workplace for Giving Back #1 World’s Most
 Innovative Companies Best Places to Work
 for LGBTQ Equality #1 The 
 Future 50 The World’s Most Innovative Companies
  • 32. Salesforce. #1 in CRM Worldwide CRM applications 2017 market share by IDC 2013 2014 2015 2016 2017 19.6% 7.1% 6.5% 4.0% 3.2% Source: IDC Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets: Sales, Customer Service, Contact Center, and Marketing Applications.
  • 33. Salesforce. #1 in Sales Worldwide sales applications 2017 market share by IDC 2013 2014 2015 2016 2017 13.3% 12.8% 4.1% 8.1% 35.2% Source: IDC Worldwide Semiannual Software Tracker, April 2018.
  • 34. Salesforce. #1 in Customer Service Worldwide customer service applications 2017 market share by IDC Source: IDC Worldwide Semiannual Software Tracker, April 2018. 2013 2014 2015 2016 2017 9.8% 9.6% 38.2%
  • 35. Salesforce. #1 in Marketing Worldwide marketing applications 2017 market share by IDC 2013 2014 2015 2016 2017 Source: IDC Worldwide Semiannual Software Tracker, April 2018. 9.7% 6.2% 10.5%
  • 36. 24 Hours in the Life of Salesforce 24 hours 888M commerce page views 2M leads created 3M opportunities created 4M orders 1.5B emails sent 44M reports and dashboards 41M case interactions 8M cases logged B2C Scale B2B Scale 260M social posts Source: Salesforce May 2018. 2B Einstein predictions Ruby Heera Head of CRM,
 Rated People
  • 37. Customer Success Platform
 for the Fourth Industrial Revolution #1
 B2C & B2B Platform 
 SALESFORCE PLATFORMSALESFORCE PLATFORM TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUINTEGRATIONEINSTEIN COLLABORATION MARKETING SERVICE SALES INDUSTRIES COMMERCE Stephanie Herrera Co-Founder, PepUp Tech COMMUNITIES
  • 38. Salesforce Integration Cloud Connecting the world’s systems, customers and devices + NEW
  • 39. 
 integration cloud Connect every system Connect every customer Connect every device Data CRM IoT ERP Social NEW
  • 40. Nir Chinsky Head Of Google Cloud MEA & CEE
  • 43. Haim Hershko- Yavor VP of Information Systems and Technology
  • 46. F I L M
  • 47. D E M O
  • 53. F I L M
  • 54. D E M O
  • 58. Thank you to our sponsors ! Gold Sponsors Emerald Sponsor Platinum Sponsor To be updated!! Thank you to OUR SPONSORS EMERALD SPONSORS GOLD SPONSORS PLATINUM SPONSORS
  • 59. Blaze Your Trail 47 sessions | 4 live demo stations 3 Stages Product Track Startup Track Special Guest: 
 Israel Katorza Closing Session Visit the booth to get your hands on our products Demo Pods Keynote Room Cloud Expo Share your feedback
 at bit.ly/basecamptlv Industry Track Tech Bar Ask all your questions to a Salesforce experts Upper Floor Success Cloud Theatre Everything customers want to know Salesforce workshop for developers and admins Devtrails Workshops Interactive sessions for every role
  • 60. September 25 – 28, 2018 | San Francisco, CA Calling all TrailblazersRegister today: www.dreamforce.com